Chapter 531: The Intersection of Opportunities
China Merchants Bank, which is the best bank in China in terms of online banking, is also the most popular bank for young people.
China Merchants Bank's credit card is also advertised as "the first credit card for young people", so if you can help yourself attract more young users through this e-sports club, then why not.
It is still very cost-effective for a bank to spend tens of millions of dollars to seize the opportunity among the younger generation and make a good impression.
As for Wanxing Real Estate, this is a shopping mall, and by engaging in e-sports clubs, it narrows the distance with young people and attracts them to spend more in their own shopping malls, which is equivalent to advertising.
This time, several companies came in to play e-sports clubs, not only to give Wang Ye a face, but also to Zhao Hongsheng's face.
Of course, this investment itself can also bring them certain benefits.
It's time to spend a little money on advertising, although I don't know how effective this advertising is, but for this money, these companies, who cares......
The entry of several giant companies has brought a sensational effect.
In the original game circle, where did I ever come into contact with such a large company?
In the past, if the rich second generation was willing to invest in playing a professional team or setting up a club or something, it would have been able to make the whole circle talk about it for a long time.
However, this time, the LPL Super League, the shot is a big investment and a big company!
This is like the difference between the regular army and the guerrillas of the past......
Seeing this situation, President Wang immediately posted on Weibo again, announcing that IG Club is honored to be able to compete in the LPL with these big companies, and in the new year, IG Club will increase investment and cannot lose at the starting line in the competition.
In the previous professional club circle, Principal Wang's IG club was the richest and the most invested, and it was the "holy land" that countless professional players yearned for.
However, everything is different now, and with the entry of these big companies, the professional club circle is bound to usher in a reshuffle.
Principal Wang's net worth is not enough at all.
But he is a smart person, and seeing Wang Ye pulling so many big enterprises into the market, he keenly smells that this is a big opportunity!
Maybe...... In the future, the LPL league will be more influential and promising than I imagined!
Otherwise, how could it be possible that even a big man like Wang Ye, and even a giant company like China Merchants, Ping An, and Wanxing entered the market together.
……
Things changed with the entry of these big companies and the rush of established professional clubs to take a stand.
Preferred Premium just started buying the shell of the top four, which was only worth three million.
However, now it is not a matter of three million to buy the shell of a professional team that is qualified to enter the LPL Super League......
BMW Huaguo Branch also announced its entry into the e-sports industry, aiming at the LPL Super League, and the team they bought spent 15 million.
In the end, the top 16 teams in the selection competition, that is, the sixteen teams that are eligible to participate in next year's LPL Super League, except for those that were originally professional clubs, the remaining eight teams were all sold out.
And those who took over were all large companies.
Although it hasn't started yet, the LPL has already attracted the attention of the global esports community.
Because of this league, the starting point is too high!
According to the rules announced by Huya Technology, each of the 16 professional clubs is required to pay a deposit of up to 30 million yuan.
Coupled with the money to buy a team, it can be said that the LPL admission ticket is worth 50 million yuan!
This league, although it has not yet held a single tournament, has already touched the hearts of all professional gamers and game lovers.
Sixteen clubs, each one is a giant!
LOL's professional masters and top amateur players have become fragrant and sweet, and the signing fee and annual salary are higher than the other.
A month ago, the annual salary of some professional masters may have been only about 100,000 yuan, and even a well-known and rich club like IG only gave players a salary of 100,000 yuan, with a maximum of 500,000 yuan.
But today, a month later, any first-line professional master, the annual salary starts at one million!
The top star players, signing fees and annual salaries have been fried to tens of millions!
It can be said that the entire e-sports industry has been completely turned upside down......
With the large investment of these giant companies, the original small workshop-style teams and clubs have no competitiveness at all, and all the top masters have gathered into the giant clubs, which is the power of capital.
E-sports players, that is the real meal of youth, the peak period of an e-sports player, may only be three or four years.
If they can't earn enough money in these three or four years, then when they retire, it will really be miserable......
Just look at the current situation of the earliest interstellar players and CS and DOTA professional players.
Except for a very few top players, after retiring, they can also rely on videos, event commentary, and opening Taobao stores to eat. Those professional players who are not too famous are really worse than the other.
And League of Legends professional players, it can be said that it is a good time to catch up.
Huya Technology acquired Riot and operated the game League of Legends as the core.
Coupled with Wang Ye's suggestion that Pengcheng become the capital of e-sports, and the vigorous investment of major enterprises, LOL professional players, who were originally bitter haha, immediately turned into a high-income earner with an annual income of more than one million.
In this case, how can those small clubs that are reluctant to invest in it be able to retain people.
Cutting off people's wealth is like killing one's parents......
Therefore, these sixteen clubs also bring together the top LOL masters in China at present, representing the strongest strength of the domestic League of Legends!
The entry of major companies into the esports industry has obviously brought about changes that have not only increased the income of professional players, but also brought fundamental changes to the esports industry.
The biggest difference from the old clubs is that the clubs with corporate capital as the background will no longer operate in a "team-oriented" way, but "corporate", and these companies will set up a special "e-sports division" or subsidiary, which includes various departments such as marketing and publicity, and coaches and players are their employees.
Just like the best of you, the establishment of the "U2 e-sports club", independent of the best of the best company, the best of the best company is only responsible for financial investment, and the operation of the club is to hire a group of professional operation team.
This is also to learn from the club operation model of Huaguo's "next-door neighbor".
The reason why Korean e-sports is strong is largely due to the enterprise operation model - SKT, which dominates the world, and the old team KT, which is equivalent to Huaguo's telecom and Unicom, SSG Samsung, needless to say, Jin Air is the team of Korean Air, which is a stable and powerful enterprise in South Korea, and has been committed to the development of Korean e-sports for many years, and operates the team with an enterprise management model.
Talking about how to apply the enterprise-oriented operation method to the e-sports team, a senior executive in charge of the operation of the U2 club at Youxuan said: "We are a mature enterprise with rich operational experience, managing more than 500 directly operated stores and tens of thousands of employees across the country. This advanced management concept itself can be applied to the operation of the club, including the formulation of KPIs, the development of incentive mechanisms, and the development of new players. We hope to build a club that can develop for a long time through standardized management, of course, it takes time, and we are willing to invest capital and grow together with the club. ”
Perhaps in the future, players will also become a way to complete their "KPIs" by taking to the arena to defeat their opponents.
Needless to say, the benefits of corporate operation are that with stable capital investment, players will feel more secure, and the management of the club will be more standardized. The head of the IG club said that they were inspired by the signing of lifelong contracts between traditional enterprises and employees, and then the management proposed the "Star Journey Plan".
In this program, through a strong audition mechanism, young players can more easily join the esports team to realize their dreams. At the same time, veteran players who have played for the team for more than a certain number of years will participate in the "retirement plan", and the team will find a suitable position for them in the full operating system, which is also a responsible attitude towards esports.
……
The entry of capital will bring changes to the League of Legends professional event in two ways.
First of all, due to the abolition of the relegation system, the team no longer has to worry about the future, and the company can invest stable funds in youth training and cultivate more excellent talents.
Secondly, in addition to talent training, compared with the personal sponsorship model of the "rich second generation", the company itself has more abundant resources, and these online and offline resources can be fed back to the alliance to help it develop better.
For a long time, Huaguo E-sports has been braving the wind and rain to move forward.
From the beginning of "eating instant noodles and playing games" in Internet cafes, to President Wang and others operating e-sports teams in the "rich second-generation model", and now, Wang Ye has led major enterprises to enter the market strongly, and Huaguo E-sports has once again stood at the crossroads of opportunities.
Planning, leading, and layout, Wang Ye has completed his changes to the domestic e-sports industry.
In this life, perhaps the professional team of Huaguo will no longer shed tears on the scene of the S match several times as he dreamed of, which also broke the hearts of countless League of Legends players in China.
From the beginning, the foundation was laid so strongly, perhaps...... Starting from S3, it is difficult to say that the League of Legends team in China will monopolize the S championship.
A game, as long as the atmosphere is good enough, there are enough players, and the capital investment is large enough.
There will never be a lack of strength, some players are for dreams, some players are for glory, and some players are for money and profit, but no matter what it is for, they will have enough motivation to train and spend more time and energy to play this game well.
In this way, the competition will be fierce, and geniuses will emerge one after another.
With a large number of talents and a strong economic foundation, will it be far from dominating the S competition?