With the competition in the mineral water market, many companies in the previous life still appeared as promised, in addition to Cestbon from the beginning of the focus on nature, such as Robust, Wahaha, Nongfu Spring has also risen rapidly, the first two are mainly pure water, and Nongfu Spring is mainly based on natural mineral water.

It is particularly worth mentioning Nongfu Spring, after the success of Yangshengtang in health care products, it began to set foot in the water market, and in a very short period of time, Nongfu Spring became an instant hit, and quickly became the four major opponents of Nature Hall together with Cestbon, Robust and Wahaha.

At present, the mineral water market is of course different from the previous life, Nature Hall firmly controls the bottled water market close to 35%, Cestbon accounts for about 16%, Robust accounts for 12%, Wahaha 11%, Nongfu Spring only took two years to achieve 10% of the market share, and its momentum is flourishing, there is a great momentum to surpass Robust and Wahaha, while other local brands only account for about 15% of the market.

In the bottled water market, Nature Hall mainly focuses on the first and second tier cities, of course, in Hanchuan, Jiazhou and the southwest and northwest areas, it is still Nature Hall that occupies an absolute advantage, about 25% of the national bottled water market, and is currently the only enterprise that has the ability to supply bottled water nationwide, while the remaining 75% of the market is basically occupied by local brands.

However, although Robust does not have an advantage in the bottled water market, it has begun to enter the bottled water market in a big way since 1998, and it is said that it is also in contact with Danone of France, intending to cooperate with French food giants to enter the Chinese market.

In order to ensure its leading position in the water market in recent years, Naturetang has invested a lot of money, and has built and is building 12 mineral water production bases in seven areas in the southwest, northwest, northeast, northeast, east, central and south China, and this huge network has made Naturetang the only company that can supply bottled water in the country.

Of course, this can cover the whole country, does not mean that it is necessary to meet the needs of the bottled water market in the whole country, in fact, it is impossible to do, especially in these regions of Northwest and North China, many can only occupy the bottled water market in major cities, and others can only give up to local brands.

However, Gao Baishan still felt the competitive pressure from competitors from all sides, Nongfu Spring on bottled water, Robust on bottled water, and it is estimated that several other companies will soon begin to exert their strength on bottled water, which means that in every field, Nature Hall will encounter more and more challenges from stronger and stronger opponents.

This market itself is sailing against the current, and if you don't advance, you will retreat, so Gao Baishan does not dare to relax at all, and strives to break through the current pattern.

Sha Zhengyang's advice to him is to take the segmented and high-end market under the premise of ensuring the current general pattern.

Gao Baishan accepted this suggestion and began to establish the "Kunlun Bulao Spring" thousand-year-old glacial mineral water in Qinghai, as one of the high-end brands pioneered by Nature Hall.

At present, it has begun production, and has begun to enter Hong Kong, Macao and Beijing, Tianjin, Shanghai, Shenzhen, Guangzhou and other seven high-end markets to begin to test the water, is expected to begin to enter the high-end market in major cities across the country before May 99.

However, according to Sha Zhengyang's suggestion to Gao Baishan, "Kunlun Fountain of Youth" should resolutely defend and maintain its high-end image, the price should not be low, and the output should not be too large, even if some profits can be sacrificed, but it must maintain its mysterious, noble and scarce positioning.

In a sense, "Kunlun Bulao Spring" is more like the national cellar 1949 in the Oriental red wine industry, which is always in short supply, and the price will only become more and more expensive.

"Kunlun Fountain" is positioned at 12.8 yuan per bottle in terms of price, which is simply a money grab, even if the wholesale price is as high as 8.8 yuan per bottle, it is said that the price is directly 20 yuan per bottle in high-end catering establishments, but according to the effect of feedback from Hong Kong, Macao, Beijing, Tianjin, Shanghai, Shenzhen, Guangzhou and other cities, it seems to be better than the best effect imagined.

Although "Kunlun Ageless Spring" cannot be compared with old mineral water such as Evian in France in terms of price and influence, it still achieves excellent results through its special marketing positioning.

For example, the "Kunlun Fountain" has become the designated mineral water for the Great Hall of the People and the Diaoyutai State Guesthouse, as well as the designated drinking water for CCTV news announcers and actors of the Oriental Song and Dance Troupe.

After establishing this effect, Sha Zhengyang's advice to Gao Baishan was to never reduce the price, even if it couldn't be sold, and it couldn't be forced.

It can even be said that even if Naturetang uses the profits of other products to make up for the "Kunlun Fountain", it must maintain this brand and not fade, and with this brand, it means that Naturetang is naturally higher than other companies, and the charm of this brand lies in this.

This kind of gimmick is not produced for mass consumption, or for style and taste, as long as you understand this psychology, you can understand the mystery of this.

So when Pan Guangzhang mentioned the project in the Wuling area, he was already thinking about this problem, "Kunlun Ageless Spring", which can be called the ultra-high-end of domestic mineral water, can also gain a foothold in the domestic market, and even the effect is better than he imagined, which shows that the era of not seeking the best but seeking the most expensive is really coming soon, so some niche, new products in the segmented market will be more and more popular.

Selenium-rich mineral water can also be built into this kind of segmented boutique.

Selenium-rich is not a new concept, but in the domestic mineral water species selenium-rich mineral springs belong to a relatively scarce category, and the vast majority of them belong to metasilicic acid mineral water and strontium-containing mineral water, selenium-rich mineral water, especially high-quality selenium-rich mineral water is not much, should be mainly concentrated in the Wuling area.

Now that Nature Hall has made great efforts to create a high-end brand of "Kunlun Ageless Spring", which is a 10,000-year-old glacier with no pollution, it is not difficult to create a selenium-rich mineral water with health preservation as a gimmick.

To be honest, the investment in building a high-end water production enterprise in Qinghai is probably not less than that of building a mineral water plant in the mountains of Wuling, even if you add some investment in infrastructure construction.

But for the Wuling area, such a project will undoubtedly have a rather conspicuous pull effect.

Sha Zhengyang had thought about this issue before.

He considered investing in the project in Baoling because it was Wang Yunxiang's hanging point, but he felt that it was too explicit.

Because everyone knows that Dongfanghong Group is almost their own land, and Nature Hall wants to invest and build a factory in Baoling, so everyone will think of themselves.

As the governor of the province, Wang Yunxiang must be more attentive in this regard, and he may not understand this situation, at least the effect will not be good.

Now that Pan Guangzhang mentioned Laifeng, it couldn't be more appropriate.

In terms of selenium-rich mineral water resources in several counties in Wuling area, Laifeng is the best county, followed by Wanzhang, Baoling and Maba, and then Jueshan and Luodu.

Pan Guangzhang is only the vice governor in charge of agriculture, and investing in the construction of such a factory in Laifeng will not attract much criticism, and it is also a win-win cooperation.

"Governor Pan, do you say I'm that kind of person?" Sha Zhengyang replied as he thought about it.

"Oh, in this way, you are still confident, then I have picked up a treasure, I am still thinking about how to worry about what project to pull for investment promotion next year, if you can do it here, then I will be sure." ”

Pan Guangzhang, as a vice governor in charge of agriculture, although he does not say that he can't sleep because of this, but this is always a thing.

Although it won't be done, it's not good, but it's not good on the face, and now you can inadvertently solve such a thing, why not?

And the people themselves have plans in this regard, and he himself is just a simple rope and a bridge.

"Almost, there are indeed some plans, Gao Baishan and I have discussed, and we have also studied some ideas in this regard. Sha Zhengyang said very lightly.

"You kid, even if you go, you have never let go of the Dongfanghong Group, no wonder the development speed of the Dongfanghong Group has been amazing in recent years, but it has not floated, unlike some companies that have a little weather, they begin to know that the sky is high and the earth is thick, they have to meddle in everything, dare to do anything, bank loans have been increased repeatedly, and they are not afraid to die,...... Pan Guangzhang sighed.

"There are also some considerations for the diversification of Dongfanghong Group, but a principle has long been determined, the foundation of Dongfanghong Group has always focused on the food industry, liquor is the fundamental, water, tea and beverages, dairy are several pillars, of course, there may be some actions in the food field in the future, as for others, that is just some considerations of Dongfanghong investment, which are all done by professionals, and cannot be used as the main direction of Dongfanghong Group. ”

Sha Zhengyang knew that Pan Guangzhang still wanted to hear about this, so he didn't hide anything.

"Well, it seems that several core layers of Dongfanghong Group have already reached a consensus on this point, the last time I went to Dongfanghong to investigate, Ning Yuechan, Mao Guorong, Ning Yuefeng, Wang Shu are all there, it is precisely Gao Baishan who is not there, it is said that he went to Heyuan, Guangdong to inspect the construction of water sources, take Ning Yuechan's words, is ready to start a head-to-head showdown with C'estbon, Jingtian and Robust in the South China market. ”

Pan Guangzhang is thoughtful, he is in charge of agriculture, and Dongfanghong Group is mainly in the food industry, and there will be no shortage of dealings with agriculture, such as the tea base under construction of the tea drink of interesting drinks, and the self-built pasture of Tianyuan Dairy, which are closely related to agriculture.

"Do you have any other ideas?" Pan Guangzhang heard that Sha Zhengyang seemed to have some unfinished meaning in his words.

Let's look at the present day