Chapter 468 Determine the broadcast platform
"I'm sorry to keep Director Li waiting for a long time. Chen Yongren smiled, with a slight apology on his face.
"Mr. Qin's big deal is important. Li De asked leisurely.
"It's not a big deal, it's just a little chord. Chen Yongren said, "Director Li, are we here to talk about business?" ”
"Business?" Director Li showed a slightly meaningful look, "Okay, then you can talk about it first." ”
"This time, I don't charge a penny for the cost of "Bright Sword", I only need a profit cut of advertising revenue!" Chen Yongren uttered a shocking sentence.
"Brush!"
Li De stood up at once, what does the TV station rely on to make a profit, doesn't it just rely on advertising? This involves the core interests of the TV station!
Why is it that the higher the ratings of a TV series, the higher the profitability of the TV station?
is because the ratings of the TV series are high, and her advertising costs have also increased, and the profit of advertising fees is far greater than the investment in TV series!
"Be clear. Li De realized that he was a little out of shape, and said calmly.
"Director Li, please sit down, how tired you are from standing!" Chen Yongren pulled Li De to sit down.
"Director Li, I won't tell you, my plan is like this, below three points, I won't charge a cent, break three points, you give me five percent of the advertising cost, four points, ten percent, five points, fifteen percent, six points, twenty percent, seven points, twenty-five percent, eight points, thirty percent, nine points, thirty percent, thirty percent, ten points, fifty percent!"
"What, 10 points is 50 percent? Li De said immediately.
Seeing Li De's reaction, Chen Yongren was not angry but happy, which means that Li De's heart has been shaken!
"Director Li, the gap between breaking nine points and breaking ten points, you don't need to say it, you should be clear!" Chen Yongren said in a deep voice.
As the director of the TV station, Li De certainly knows that although there is a point gap between them, the gap between them is like a heavenly difference!
It's like, breaking four and breaking five, there is a trump card drama between them!
And the gap between breaking nine and breaking ten is greater than the difference between four and five points!
That's why Chen Yongren will suddenly improve her!
"And, I'm talking about average ratings, not maximum ratings!" Chen Yongren said slowly.
"What?" Even Li De, who was accustomed to seeing strong winds and waves, couldn't help but widen his eyes.
The surprise is beyond words!
"You, what you said, are you true?" Li De swallowed his saliva and asked.
The gap between the highest ratings and the average ratings is still huge!
"If it's an average rating, this, you can really have it!" Li De is really moved at this moment!
"The big husband is out of his word, and the horse is hard to chase!" Looking at Li Deyi's expression, Chen Yongren had already shown a victor's smile.
How popular the drama "Bright Sword" was in his previous life, Chen Yongren knew, and the average ratings broke ten!
Therefore, what Chen Yongren really values is the advertising revenue of this broken ten!
"What about breaking eleven points?" Li De didn't know why he asked that, but he asked anyway.
"Fifty-five percent of the profits!" Chen Yongren smiled and said, "Twelve points is sixty percent, and thirteen points is sixty-five percent!"
Chen Yongren didn't say the latter, because he also didn't believe that the average ratings of "Bright Sword" could reach fourteen points!
Li De sat down, pondered for a moment, and finally, said with a firm face: "Hehe, Xiao Qin, I have to say that this proposal of yours has moved me, then, let's do it!"
The reason why Li De said this is actually because he figured out the fact that the higher the ratings of "Bright Sword", the more advertising fees he collects, and the more money he earns, although he has to divide this money a lot, but so what. Anyway, it's not his money, it's the blood of those cold-blooded advertisers!
Moreover, the ratings of "Bright Sword" really have the divine words that Chen Yongren said, and his days of prosperity are just around the corner!
Thinking about this, Li De's conversation with Chen Yongren became even more eager.
"Xiao Qin, how long will it take for "Bright Sword" to be released, you show me a bottom, and I can arrange a date. Li De asked.
"Hehe, Director Li, there's still about a month to go, but before that, I can give you some promotional trailers. ”
Li De's eyes lit up, this proposal is not bad, no matter what TV series, if you want to be popular, you must first warm up, and this warm-up is the promotional trailer.
Of course, this product can basically only be burned to the first few episodes, and the later depends on the quality of the film.
In the previous life, there were many TV series that had very good trailers and attracted a large number of viewers, and the ratings of the first few episodes were really good, but the later ones were tragic, and the ratings were getting worse day by day.
In the final analysis, the quality of the film is too poor, just like Adou who can't be helped.
"Okay, your trailer, how long?" Li De asked.
"Not much, two and a half minutes!" Chen Yongren said with a smile.
"Shhh Li De gasped and said, "You don't have much?"
Li De looked at Chen Yongren with a reproachful face, and said: "The trailer of a general TV series is only one minute, you are good, and you came directly for two and a half minutes." ”
In this regard, Chen Yongren could only smirk.
He knows that this time is indeed a bit long, but there is no way to do it, if you want the ratings of the first episode to be high, you can only rely on promotional videos.
It's all for the 50 percent advertising commission!
"Director Li, as the saying goes, if you don't want a child, you can't trap a wolf! If you want the ratings of the TV series to shock the whole of China, then the cost still has to go down!" Chen Yongren said solemnly.
Li De also understands the whole truth that Chen Yongren said, but this time is still a bit too much!
Playing the promotional video of "Bright Sword" means that his advertising revenue will be reduced a lot.
"Okay, the old man will accompany you crazy!" After thinking about it for a long time, Li De finally agreed.
Li De is a person who does great things after all, and he still has the courage to do this.
Li De even dared to sign the contract for the shocking advertising commission, can his courage be low?
Hearing Li De's assurance, Chen Yongren finally breathed a sigh of relief, he was really afraid that Li De would not agree, in that case, he would have to cut the length of the promotional video.
"Fortunately, he agreed!"
"Director Li, happy cooperation!" Chen Yongren stretched out his right hand and said.
"Happy working together!" Li De smiled and said, "Good boy, I seem to have fallen for your way." ”
Li De seemed to think of something, and smiled, in fact, he was also very emotional, how long has it been, Chen Yongren has been able to bargain with him face-to-face.
"Uh, is there one?" Chen Yongren pretended not to know and said.
The two looked at each other and let out a big laugh that only they knew. Take a look at the latest chapter of "The Legend of China Entertainment: Claw Book House" to read for free for the first time.