Lu Xue's contact customer, is a company from the Northeast, a few years has been broadcasting advertisements on national television, according to the company, is to supplement a variety of trace elements, promote bone health a bone powder, and in order to win the trust of customers, in the name of yak bone marrow marketing, the brand is called "Biyang", together is: Biyang yak bone marrow bone powder.

On the way to the customer, Chen Xiaomeng asked Lu Xue:

"Sister Lu, are you deceiving their products? Just like the Chinese soft-shelled turtle essence a few years ago, it is said that it has been sold for several years, but in fact, there are only a few soft-shelled turtles in the factory, which are still used for ornamental purposes, but in fact, there is no soft-shelled turtle essence in the product at all. ”

Lu Xue raised her head from the information and briefly explained the story and marketing principles that Cui Ning told everyone, although it was not as specific as Cui Ning's words, Chen Xiaomeng still understood and nodded:

"It turns out that there is so much knowledge in it, is this all Mr. Cui's training for everyone?"

"Yes, but now Mr. Cui has no time to give you collective training, because the company is doing too much, but you can apply, Mr. Cui's previous training content, the company has recorded videos, for several hours, after watching it, you will definitely worship Mr. Cui, he will care about you, think, and almost all the problems in the society about marketing and branding, all of which are clearly explained to everyone.

Our internal people often say that if Mr. Cui's internal training is sold to peers or enterprises, it is worth a lot.

Therefore, Mr. Cui's information can only be viewed in the company, and it must be read on the company's computer, in the conference room or at the designated workstation, and it is not allowed to be copied or taken home. ”

"It's so precious, but what you said, I really haven't heard of it before, that is, in fact, many products are not deceptive, but they are not omnipotent, this is the user's expectations are too high, or companies often exaggerate the facts, or in the process of use, human differences and living habits and other factors, resulting in no miracle medicine in this world. ”

"Yes, there is no miracle medicine in Western medicine, but the hospital system determines that patients are in a weak position, so our country's medical backwardness, first of all, is not only a matter of trust, but a business model and a problem, by the way, this is also what Mr. Cui taught us" Lu Xue looked at the information again and said:

"In fact, including Brain Beijin, as well as many products of Harbin Medicine, Mr. Cui said, are all good products, not to say that they deliberately exaggerate the facts or are deceitful, the work we have to do is to help enterprises establish consumer trust, you have to look at the company's case, Brain Beijin is now selling more than 100 million a year, and the strategic positioning is all done by Mr. Cui. ”

"Ah, brain Beijin, my sister and I hate the most hate advertisement, and then I came to the company to know that it is our company's customer, this year's holiday does not receive gifts, and the gift also receives brain Beijin, it is annoying, however, Mr. Cui also told me that simple is the most effective, the key is to understand the market.

So this time we meet with customers, do you also want us to give customers ideas?"

Lu Xue smiled:

"You think too much, not everyone is as professional as Mr. Cui, and can convince customers, we are to introduce the company to customers, and then make an appointment to let the other party's executives and Mr. Cui or Mr. Su meet, recently Mr. Su is in the field, basically to meet with Mr. Cui, some customers, Mr. Hua will get it, Mr. Hua is the company's vice president of strategic projects, and the company's earliest employees, and they are also very professional.

Our marketing department, including Manager Yu Lei, can't give customers ideas and stages and levels at any time, besides, just say a few words, and customers don't believe us. ”

"Sure enough, it's an interesting industry," Chen Xiaomeng nodded, "But I still think that this shouldn't be difficult, just learn more, think more, and ponder more." ”

"The truth is such a truth, but when you learn it, you know the depth of the water," Lu Xue said:

"But you are the most confident I have ever seen, and with a nonchalant temperament, I think you will definitely be able to become a legend in the industry like Mr. Su.

Because Mr. Cui also said it once, it seems that people's aura and energy are different, but I didn't understand, I think you are the kind of person with aura. ”

"What are you talking about, I'm still a novice, so tell me, what kind of person is Mr. Su?"

"Mr. Su, before you saw her, everything you said was superfluous" Lu Xue thought for a while:

"But when you see her, you know that all words are superfluous, because Mr. Su's charm is not something that we mortals can imagine, and Mr. Su and Mr. Cui are super tacit and cooperative, and they can be said to be the gods and goddesses of our company. ”

"According to you, the two of them must have a story. Chen Xiaomeng also ignited the heart of gossip.

"It seems that many people have thought so, but when you see Mr. Cui, and then you see Mr. Su, you will know that they are all the kind of people who are clean and do not look like mortals, so there is no story. Lu Xue says:

"It is said that Mr. Cui is still single, and Mr. Su has a husband, but he is abroad all the year round, and we don't know whether it's true or not, but don't talk about these things in the company, after all, Mr. Cui and Mr. Su are very good to us. ”

In the taxi, Lu Xue chatted with Chen Xiaomeng, which made Chen Xiaomeng more curious about Su Ruoqing and the company's affairs.

The customer contacted by Lu Xue is a company in Northeast China, the office is near Zizhu Bridge in the West Third Ring Road, a not very new office building, Chen Xiaomeng, who is used to seeing the world, has some doubts about the brand of this company from the perspective of the scene.

When I met, I saw the big belly and poop, and I spoke Mandarin in general, and I looked like Mr. Feng, who was a factory director and entrepreneur in the 80s, and I couldn't look down on it in my heart, after all, in the club and with Mr. Chen's mother, Chen Xiaomeng had seen the top group of people in Longdu.

Mr. Feng is in his fifties and does not understand brand and marketing at all, because his point of view is very interesting, that is, advertising on the largest TV station and using stars with high trust, so in the early two years, the star used was Shen Lishen, an anchor of Longguo News, and her image and temperament and reputation among the public are excellent.

However, in the new century, with the stricter requirements of the competent authorities for advertising content, and too many health products to exaggerate the effect, Biyang yak bone marrow and bone powder has also fallen into a trough of marketing, according to Mr. Feng:

"To innovate and develop new products, we have developed a new product for calcium supplementation today, called Xingai, which is a cover in the cover of Harbin Pharmaceutical Group, and after scientific testing and inspection, the calcium supplement effect is better than theirs.

It happened that Miss Lu Xue called me and said that your company is doing a lot, so I wanted to talk to you to see if there were any opportunities for cooperation. ”

Lu Xue introduced the company to Mr. Feng and some previous cases according to the process, but Mr. Feng really couldn't listen to it, Lu Xue said for a few minutes, Mr. Feng waved his hand and said:

"Oh, in fact, I don't have much culture, my request is to give me an advertising slogan, shoot a good-looking advertisement, and then the price is about the same, broadcast in prime time on our national TV station, and then I go to attract investment, and then it's OK, our products have been doing this, Biyang yak bone marrow and bone powder, one billion a year. ”

Chen Xiaomeng still couldn't help it, and asked what he had always wanted to ask:

"Do you really have yak bone marrow in your products?"

Mr. Feng touched his head, coughed softly, and then thought about it:

"If you want to say no, then it definitely won't work, but to say that there is, how many, this is the key, but we have our own yak base on the grassland, and the number of yaks in our group has reached more than 100,000 heads.

However, the process and technology of the product, including the effect of the end user's use, this is a professional problem, little girl, I will tell you so, bone and joint diseases, and backache and leg pain, this is a super problem in the world.

We have done a good thing to alleviate the pain of patients every year with one product and one product, understand?"

"I found that Mr. Feng's level of answering questions is actually quite high," Chen Xiaomeng said, "Actually, Manager Lu Xue and I are both small employees of the company, the boss of our company, that is a super master, your product, as long as it is handed over to our boss, it will immediately turn stones into gold, and then it will definitely be popular, and it will be more than a billion yuan every year." ”

"I love to hear this little girl, but why didn't your boss come today" Mr. Feng said, "I'm a person, in fact, I love to make friends the most, although I don't have much culture, in fact, many principles of the product are also engineered to do, my strength is to dare to think and dare to do."

And our entrepreneurs in the Northeast, there is a benefit, that is, after making money, the first thing to think about doing things for the hometown, I have been building bridges and roads for my hometown every year in the past few years, so the company is doing well, I think there is also the credit of God. ”

"Mr. Feng likes to make friends, then I think you should join the top club in our Dragon Country, which is full of the most famous entrepreneurs in our country, as well as celebrities from all walks of life," Chen Xiaomeng said, "You know, the club is a place where rich people make big business." ”

"Little girl, you are an interesting person, your name is Chen Xiaomeng, right" Mr. Feng smiled, "I also know the clubs of the rich, the club, but the entrance fee is hundreds of thousands of millions, and someone has to introduce you, or you have to participate in activities often."

I'm a big old man, and I can't speak Mandarin well, so I've always rejected that kind of place, including our company, at most, there are one or two hundred million advertisements a year, and I have never been interviewed by the media. ”

"Mr. Feng, it's right to say that it's not necessary, but in some circles, in fact, it is quite helpful to a person" Chen Xiaomeng said:

"I'm sure you want your child to go to the best university, get the best education, and meet real entrepreneurs and celebrities, which proves that you know what to strive for.

Now that you understand, why do you have to pin your hopes on your children, if you are as successful as you, I believe that you are worth a lot of money, you should start with yourself, so that you can first become a person with more friends, a better quality of life and a higher pattern of life. ”

"Hahaha, that's a good point, little girl, just by virtue of your words, our cooperation is decided, I will go to your company in the next two days, visit your boss, and then, what club you are talking about, you also show me some related things, introduction, although we have no culture, but the company is doing well, and then a lot of the truth of dealing with the world, may not be less than some university professors, the key is, I can make the enterprise more than a billion, university professors are not necessarily, you say yes?"