It should not be an exaggeration to say that South Korea is a small country and a widow!

It is one percent of China's land area and has a population of only 47 million, one-30 of China's size.

But it is such a "small land" that can reach 4.3 moviegoers per capita, which is the same as the average number of moviegoers per year in the United States...

But what if it's flat?

The ceiling is there!

In the 20 years since the rise of Korean films, they have gone from nothing to miraculously getting rid of the status of a weak country in films, at least competing with Hollywood films in their own country, and even achieved certain advantages, and embarked on a film road with Korean characteristics, becoming a benchmark for Asian films.

Hollywood is good at science fiction and action, attaches importance to big productions and big scenes, and attaches importance to practical results over stories; South Korea, on the other hand, makes efforts in small productions and small costs, and rarely gets involved in "commercial blockbusters" with science fiction and war themes, and prefers to shoot movies that are good at emotions and stories.

Despite the great success of the fight against Hollywood due to the limitations of the domestic market, the growth of Korean films has been sluggish in recent years.

Like Hong Kong, there is no strong domestic market, and Korean films have carried the mission of going out since their birth.

A high average number of moviegoers means that a market is mature, but it also means that growth is sluggish, and the strategy of going out is urgent.

The ceiling of Korean movies has appeared!

A group of Korean filmmakers decided that if Korean films want to break out of Asia and go global, then the path they must go through is the Chinese market. Since China's film market is unprecedentedly huge, it is possible to promote Korean films through the branding of China.

The wish is beautiful, but the reality is a slap in the face!

Since 2006, there have been only about 20 films imported from South Korea to China, the highest box office is "Snowpiercer", with a box office of only more than 70 million, and the box office of films such as "Wolf Boy" and "Happy Family", which are very good at the box office in South Korea, is only three or four million. For a long time, the so-called Sino-Korean cooperation and co-production were limited to the exchange of personnel in a small area, such as actors and directors.

Cultural differences, different production models and actors' shifts are easy to adapt!

Therefore, the Korean side wants to do a co-production!

The South Korean side is creative, and the Chinese side provides funding and actors.

But how?

In recent years, the cooperation between China and South Korea in many variety shows has blossomed, but there are few popular cases in movies.

CJ Group is in a hurry!

This time they came with great sincerity!

They prepared an idea, divided into two versions, one in Chinese and one in Korean, and launched at the same time!

"Strange Her", "Twenty Years Old Again"...

……

Frankly speaking, a country's movies are closely related to culture, South Korea's pop culture is a longboard, but master-level cultural works are shortcomings, China has "Dream of Red Mansions", Japan has "The Tale of Genji", and South Korea has "The Legend of Chunhyang"?

Like the movie "The Melting Pot", it is indeed very good, but when Chinese netizens saw that it was related to human rights, they immediately added a few more points in their hearts.

In fact, this is like "V Vendtle", in which the sentence "The government should be afraid of the people, and the people should not be afraid of the government" instantly hit the G-spot of some people, so it immediately became a classic and great work.

I'll just ask any of you who have seen "The Crucible"...

The popular culture of a country or nation is excavated from the accumulation, such as Japanese comics, American comics or Chinese martial arts have a lot of national characteristics because they are paved by masters, such as the composition of Master Tan Dun in "Crouching Tiger, Hidden Dragon", the composition of Jean Hisaishi in "Castle in the Sky", or the essence of Westerns embodied in "Avatar", these are not to say that the simple singing and dancing, glamorous, and materially prosperous Korean Wave can achieve.

What do many people say, South Korean commercial films are king in Asia?

It's really exaggerated, in the box office field, it's not even as good as Xing Ye's data, the Korean box office is over when it reaches overseas, which is the most sad fact for many Korean fans, including the so-called 10 million box office blockbuster "Haeundae", "Veteran", "Mingliang Naval Battle", "Double-faced King", which is fascinated by the so-called 10 million box office masterpieces "Haeundae", "Veteran", "Mingliang Naval Battle", which ranks first in Korean film history at the box office, has a total global box office of 135.9 million US dollars, which is only about 910 million yuan in Chinese yuan, and there is no "Journey to the West: The Return of the Great Sage" That cartoon is high, similar to "Lao Pao'er" starring Luo Ya Feng, and Lao Pao can only rank 8th in the Chinese box office list in 2015.

This box office success is even if it is "king and hegemon"?

Back then, in the most glorious period of Hong Kong commercial films in the 80s and 90s, the whole of Southeast Asia was a huge poster of Hong Kong films, and Hollywood admired Hong Kong filmmakers, and even humbly learned many of their advantages.

Compared with the North American market, there are several masterpieces of Chinese films that break one million dollars every year, but what about Korean movies?

Let's say that in 2018, the North American box office of "Detective Chinatown 2" was $1.984 million, and the North American box office of "Operation Red Sea" was $1.543 million;

The highest score for a Korean film in North America is "Walking with God 2" at $1.2 million...

In the top 100, there is only one "Walking with God 2"...

Asian movies that really go out of China are still Ah San and Japan!

Korean movies are a piece of!

There are probably two types of Korean movies that are sought after.

One is a Korean TV drama that is exquisitely packaged as a movie.

The other is politically correct Korean films.

The first type belongs to the tear-jerking type, all kinds of bitter family love, like "Wedding Dress", "Daisy", etc.;

The second type is a bit of a rhetorical one, the main purpose is to criticize the government, criticize the government, criticize the government, and criticize the government in various fancy ways. There are adaptations of real events, such as "The Defender", "The Crucible", etc., and there are also completely fictional ones, such as "Horror Live" and "Flu".

This kind of movie is very popular, especially for Celestial Empire audiences, you know. However, judging from the momentum of the past few years, Koreans have become more and more successful in the second type of film, and even developed an over-dependence. The worst thing is that you can't say bad about such a movie, because he is politically correct, because the so-called "we can't make it".

But this kind of movie is not interesting in the first place, one or two are enough, just because we can't make it, we have to be promoted to a high status?

Frankly speaking, it is not difficult to criticize the political axe!

Believe it or not, once the lockdown is lifted slightly, our filmmakers will definitely be able to bring a batch of works of this type in a swarm?

Everyone hopes that Chinese movies can do better, so, please choose some works that are worthy of support, watch less bad movies with a curious mentality, influence the people around you, and don't 'beat all Chinese movies' at every turn, how many Chinese movies have you watched?

We are the market, can we straighten our waists a little?

……

The meeting place is a very upscale private club.

Walking into the box, there were more than a dozen people sitting opposite, some who knew and some who didn't...

"Let me introduce you, this is T-ara, the hottest women's team in South Korea!"

Isn't it said that girls' generation is the hottest?

I don't know what you're based on...

“… Hello, please be seated..."

Damn, this Nima is talking about business, what do you want to do with a women's team?

Want to play Russian Turntable?

First time meeting, is it appropriate?

Liu Yinghao, the head of the film department of Xijie Entertainment, seemed to see that Zhang Junsheng was not very satisfied, and hurriedly said: "You guys go out first!"

“… No, you don't!"

"Na Juli, you accompany Mr. Zhang!"

"Yay..."

After a while, Zhang Junsheng didn't understand a word, and smiled...

Liu Yinghao is very accustomed to such occasions, picked up his wine glass, and said in half-baked Mandarin: "The Great Wall is really breathtaking!"

“… Thank you, in fact, we want to go over to promote Korean films, and the time is a little too late, next time "The Great Wall 2" is released, we will definitely go. ”

“… Leave everything to us, CJ!"

"Hehe, it must be!"