Master Lin obviously felt that Sun Keran was targeting himself, of course, in the process of entrepreneurship in the past few years, he had encountered too many such situations, he was experienced, and he was also very graceful.

"Mr. Sun just said very well, although many views are inconsistent with mine, but I still respect the opinions of my peers.

It's just that I'm a marketing planning company, and my job is to help companies open up their visibility and influence in a short period of time.

As for the strategy and management of the enterprise, that is for the business owners themselves to solve. I have come to this day step by step from actual combat, and I am not planning for the enterprise according to any textbook.

Just now I also shared some cases, many cases have some practical conditions, as well as originality, but also many foreign and textbook views are completely inconsistent, but later proved that we succeeded, the reason for success is that we know more about the dragon market, better understand the market environment of our country.

Or to put it more objectively, our success is because we know that ordinary people need to know the enterprise through advertising, celebrities, and TV stations, which is the core.

Other tasks, such as sales, channel and management, need to be done by the company itself. ”

It can be said that Lin Maozhong's words are soft and rigid, and it is not easy to refute Sun Keran. However, since I have already stated my opinion, there is no need to continue arguing, after all, this is just a link for everyone to express their opinions, and I am just expressing my own opinion.

The person in charge of the advertising agency from Hucheng obviously had a desire to curry favor with the person in charge of the Sports Commission and Longguo TV.

In his speech, he constantly praised the activity of the Sports Committee, and said that he would actively recommend the world champion to the enterprise, and also hoped that the leaders of the Sports Committee and Longguo TV would pay more attention to the development of advertising in Shanghai.

Longguo TV is obviously absent-minded or polite about this kind of unprofessional flattery. looked at the audience, and happened to meet Cui Ning's gaze in the audience.

So when the host invited the person in charge of Longguo TV to speak, he took the microphone and stood up:

"Actually, although I work in a TV station, I am not an expert in the branding and marketing of the company, I am at most an expert in TV programs, we have the corresponding production and broadcast platforms, and a passion for customer service.

As for today's discussion, I still think that there should be real experts and teachers to say a few more words, I saw a real industry teacher and expert in the audience, and I would like to invite him to say a few words. ”

The voice increased: "I have my friend Cui Ning, Mr. Cui come up and say a few words." ”

As one of the persons in charge of the television station, he was able to meet Cui Ning at the meeting of the minister of public security, and he saw with his own eyes the minister's attitude towards Cui Ning, so the person in charge knew very well that Cui Ning was not an ordinary company boss, and since he happened to see Cui Ning to participate in this event, he took the initiative to invite Cui Ning, which was also a gesture of goodwill.

Cui Ning originally didn't want to speak, although he didn't agree with Master Lin Maozhong's point of view, but they are all entrepreneurs, putting aside the so-called professionalism, it is not easy, the more big people are, the more they know how to lift others, not step on others. But since he was named, Cui Ning decided to say a few words.

Cui Ning walked up to the stage, the staff had already taken a chair, and the person in charge of Longguo TV Station motioned to put the chair beside him, invited Cui Ning to sit down, and then handed over the microphone with his own hands.

Cui Ning sat down and cleared his throat:

"Hello leaders and teachers here, I am Cui Ning, and I am also the person in charge of a brand consulting company, serving some domestic enterprises, such as Hailan, Ideal, Noaisi, Wahehe, etc., are our perennial partners and customers.

Today, I received an invitation from the Sports Committee to participate in this event, and I would like to briefly say a few words about my understanding of branding, marketing, advertising, and planning.

As a service company, almost everyone says that the ultimate purpose of a business is to boost sales and increase visibility, so everything revolves around marketing goals and visibility, and there is nothing wrong with this statement itself.

It seems that no enterprise or service company can object, because if it cannot improve sales or help sales, the enterprise and service company will lose the meaning of existence.

Therefore, whether it is planning, branding, advertising, public relations, public welfare, events, everything revolves around sales, or as a starting point for thinking, it seems that there is no problem.

But most of you are actually service companies, or media organizations, and there are also some bosses, and each of us asks ourselves, are we really working on a proposal for the purpose of sales, or is it just to win a project, or to complete a job?

If the purpose of the survival of an enterprise is profit and development, I have no opinion, but if it is said that as a service company, everything revolves around the sales of the enterprise, and then takes it out as a successful case, and those companies that have not succeeded, they avoid talking about it, I have different opinions.

Because sales is also a system engineering, it is definitely not just a matter of planning and brand service companies, just like a car, a computer, a truth, we must first face reality.

That is, each component has the function and meaning of existence of each part, no matter how powerful the engine is, it cannot replace the driving pleasure brought by the comfort of the seat cushion, on the contrary, no matter how luxurious the interior, it cannot be said that the steering wheel is redundant. It is common sense that we serve companies and enterprises are destined to have different divisions of labor and are responsible for different fields.

A lot of times, we don't have the expertise of people inside the company to the industry, for example, selling milk, I certainly don't have the business executive specialty of milk for 30 years, and the same is true in other industries.

But our understanding and focus on the brand, the industry, the media, the public, and the strategy is the foundation of our foundation and our value.

A lot of the work we do is just part of the corporate strategy, and a lot of times, it doesn't necessarily serve sales directly, and even some of the work is far away from sales, so we have to see ourselves clearly.

At the same time, we must have self-confidence, believe in the value of our existence, and never promise, we all work around sales, many times it is self-deception, why bother?

Especially for large enterprises, looking for a company with a high degree of professionalism, like a precision instrument, each component plays its own role.

Beyond the scope of work in their own management field, can only be chaotic for the production process, so, what I express today is that as a professional service company, I am only responsible for the brand of the enterprise, responsible for our profession, as for sales, that is the internal matter of the enterprise, but also the matter of the person in charge of enterprise marketing, we are not saying that we can not help the enterprise to do sales, but each enterprise is responsible for its own responsibility.

Therefore, from the perspective of the enterprise, if you want to find a suitable partner and a long-term partner, you must first think clearly about which work can be completed by the enterprise itself, and which work must be completed by a professional company.

I have seen many entrepreneurs, some of their jobs are very simple, and they don't need too much cost to complete, but entrepreneurs themselves don't want to take responsibility for their own internal balance, or like Chongzhen, so they like to cooperate with big companies and masters.

The significance of cooperation with the masters of large companies is itself a means of marketing, increasing the right of the enterprise to speak in the industry, and the other is superstitious experience, thinking that everything can be copied, and not to tap the potential within the enterprise, and not to give more opportunities to internal executives, there are many such enterprises and entrepreneurs, and the only explanation is that the enterprise is not confident.

There are also some strange phenomena that I have seen, that is, some companies, one plan to change the brand name, can be sold to another company.

Why is this happening? Because the development of enterprises in our country in recent years has been too fast, and the growth of enterprises has also been too fast, so enterprises have money, and as long as they are made by large companies and masters, they have superstitious psychology and feel that they are valuable.

But in fact, some programs are done by interns with a monthly salary of several thousand yuan, which is not only problematic in terms of level, but also extremely irresponsible to the company.

Or rather, just to scam businesses out of their money.

I have seen such a scheme several times in the industry for many years, and I even have several identical schemes in my computer, which are sold to different companies in A, B, C, D, except for the different brand names, the other places are almost identical.

I recently went to Australia to participate in the Olympics and also saw the Olympic economy and how international giants like Cococo do marketing. Therefore, I am ashamed of the practices of many enterprises and partners in our country.

We want to be a world-class enterprise, to be responsible for the enterprise, absolutely not just talking, but to really take the company's things as their own things to do, to treat the company's brand as their own face, to respect every penny invested by the enterprise, absolutely not just sell a program, or even sell a program to several enterprises, this is digging a hole for the enterprise, but also will destroy a number of growing dragon enterprises, sad.

In the era of rapid economic development, the radish is fast and does not wash the mud, but many enterprises have built tofu slag projects on the foundation, what kind of century-old enterprises and evergreen foundations, and how many piano ponds will appear in the turnover for a while? Isn't this still worth our reflection?

Finally, I would like to say that any professional work requires us to continue to learn and progress, whether it is textbooks or the market, including the past successes and failures of enterprises, we are our teachers.

In front of the enterprise, we are neither masters, nor persuaders, but also real collaborators, partners and friends who come together to solve the same problems, thank you. ”