Chapter 423: It's time for the Spring Brewing Sealing Ceremony again
March 5th. Stinged.
The annual spring brewing and sealing ceremony of Peach Blossom Fairy Wine was held in the Divine Bird Peach Blossom Fairy Distillery.
Gong Zhi and Zhao Wenyu are especially able to renovate the scene, and today's sealing ceremony has become bigger and bigger, and it is becoming more and more ceremonial. A high altar was erected in the compound of the distillery, and all the staff were dressed in brand-new national costumes of the sacred birds, both men and women.
This year's ceremony is divided into three chapters: "Worship to the Heavens", "Respect the Earth", and "Huairen". All in all, it is such a meaning: grateful for the wind and rain of the sky, grateful for the gift of wine, pay tribute to the earth to give birth to all things, pay tribute to the earth to carry virtues, people's hearts are benevolent and ingenuity, and the original intention is passed down from generation to generation......
Li Dongwen has always been disdainful of this kind of almost feudal superstitious practice, but he has done it himself, and he just happened to catch up, so he must support it.
So, when Gong Zhi burned incense and sacrificed to the sky, auspicious clouds appeared in the sky, and many auspicious clouds appeared in layers of fairy palaces, like a fairy, holding a huge wine gourd, drunk and drinking, three ancient characters on the wine gourd looming.
The auspicious clouds lasted for several minutes, and it was not until Gong Zhi finished reciting the sacrifice that the auspicious clouds slowly drifted into the distance.
The guests present looked at the sky and straightened their necks. The reporters present took pictures and videos to record this magical moment.
"Were those three words just now?
"I don't know, but I took a picture. ”
"Are you sure it's a word? not a picture?"
"It's amazing, I can't believe it if I didn't see it with my own eyes. ”
"Seeing is not necessarily believing, I saw it, but I still don't believe it, this is too coincidental, right? It must have been paid by the Peach Blossom Fairy Company. ”
"How much can you get for me?"
"High-tech, do you understand? "Journey to the West", haven't you seen it?"
"Do you think this is a TV series? This is the Peach Blossom Fairy Spring Brewing Sealing Ceremony!"
There was a lot of discussion in the audience, and some people had already started fighting each other because of their inconsistent views.
After the sealing ceremony, Zhao Wenyu presided over a new product launch conference, and the new packaging of the 2004 version of Peach Blossom Fairy Wine was launched. It is said that it is a new package, but some small changes have been made on the basis of the old packaging, and the point is to change a number, changing 2003 to 2004.
After the release of the 2004 version, there is a main benefit, that is, the 2003 version has become an old wine, and for the old wine, the company will no longer limit the price, and the store can set its own price for the old wine.
This year's new liquor, the ex-factory price of 36 degrees is 619 yuan, and the retail price is still limited to 999 yuan. The ex-factory price of 49 degrees is 969 yuan, and the retail price is 1499 yuan. However, there are policies and countermeasures, and the specialty stores basically store new sake and do not sell it first, but sell last year's old sake instead. Taking 36 degrees Peach Blossom Fairy as an example, the price of old wine has risen to 1,0203 and 1,005 in 2002.
Peach Blossom Fairy every year before the Spring Festival, will also release a year's zodiac wine, the big jar, the capacity of the Year of the Monkey is 2004 ml, the global distribution of 2004 bottles, each altar a number, the number is limited, now the price has been fried to tens of thousands of yuan a jar.
The guests who came to watch the ceremony today, in addition to the news reporters, are the owners of the stores. The owner of the store who is present today can limit the purchase of one jar of Zodiac commemorative wine, which is a benefit for those who attend the ceremony. Of course, there is no such welfare for reporters to limit purchases, and the welfare of reporters is that each person will receive two bottles of the 2004 new version of Peach Blossom Fairy Wine, one bottle each at 36 degrees and 49 degrees.
Peach Blossom Fairy Wine has now become a hard currency in hard currency, not only does not depreciate, but also appreciates every year, which is more sought-after than money.
Li Dongwen was more annoyed by the reporter's harassment, so he didn't show up at the sealing ceremony, but just participated in an internal meeting of the company, the Peach Blossom Fairy Liquor Listing Seminar.
Gong Zhi, director of the distillery, spoke first: "Our factory is not short of money now, and this time it is good to only issue a minimum quantity of 10%." ”
Zhao Wenyu hurriedly echoed and said, "I agree with Director Gong's opinion. ”
Zhang Junru said: "We also suggest this. ”
"Then it's decided. Li Dongwen made a decision on the spot.
Zhang Junru said: "Although only 10% is issued, it is necessary to determine the number of issues and the issue price. ”
Gong Zhi said: "The pricing can't be too cheap, this is a high-end wine, and it must be reflected in the price." ”
Zhao Wenyu hurriedly echoed again: "I also have this opinion." ”
Zhang Junru said: "The pricing should not be too high, too high is unacceptable to the capital market. ”
Gong Zhi said: "We are making wine, let's price 51.9 yuan, how about it?"
Zhao Wenyu echoed again: "This price is not high or low, it is quite suitable." ”
Zhang Junru glanced at the two of them, did you two sing and harmonize in advance?
Li Dongwen glanced at a few people and said, "Let's just decide." ”
Zhang Junru said: "If this price is set, our total share capital can be determined to be 4 billion shares, and the public offering of 400 million shares can be enough, and about 20 billion yuan can be raised." It's another super large-cap stock!"
Li Dongwen said: "Then let's decide. ”
Zhang Junru said: "Then let me talk about the shareholding structure. In addition to the 400 million shares issued to the public, there are 3.6 billion shares held by the original shareholders, which are held by Director Gong and Chief Engineer Zhao respectively, which belong to employee shares, and the remaining 98% are held by Taohuaxian Xiangxi Investment and Development Company. ”
Li Dongwen said again: "Then let's decide." ”
Taohuaxian Xiangxi Investment and Development Company was originally a shell company registered in the state, nominally the headquarters, with Hong Kong Island Taohuaxian Investment and Development Company holding 99% of the shares and Sun Yunsheng holding 1% of the shares. The Hong Kong Island Investment and Development Company is a company absolutely controlled by Li Dongwen, and when it was registered, it gave Zhu Hongjiang and Zhao Canguang 1 percent of the shares each, just to let them be famous.
Now Zhu Hongjiang and Zhao Canguang have indirectly held several listed companies, and the two of them don't know it.
On the morning of the next day, the "Divine Bird Daily" reported on the spring brewing and sealing ceremony of Peach Blossom Fairy Liquor. The main title is decent: "Peach Blossom Fairy Wine This Year's Spring Brewing and Sealing Ceremony was grandly held", and the subtitle is a little amazing: "The Sky Surprises Xiangrui: Caiyun Writes "Peach Blossom Fairy"". The article was accompanied by several photographs, including a pattern of clouds in the sky.
County Magistrate Chen Luxiao, oh, no, now it's the mayor, the county-level city of the Divine Bird, has passed, she looked at the newspaper in her hand, a little sullen.
"What kind of broken report is this, isn't this propaganda feudal superstition? And invited Huang Lao to confirm those ancient characters? Isn't this nonsense?"
The propaganda mouth is under the control of Secretary Wu, and Chen Luxiao can only complain and can't intervene.
The main reason for Mayor Chen's depression is that the following towns are not angry, and several towns have set up wineries, but the wine brewed is not as good as the wine of Taohuaxian.
Taohuaxian Distillery is in the process of declaring a new flavor type of liquor, and currently has formulated three flavor names: one is peach, the second is fairy, and the third is fruity. This kind of application materials for scientific research achievements need to be stamped and approved by the city, and now the materials are in Chen Luxiao's hands, and she is a little at a loss.
She very much hopes that the enterprises under her management can have new inventions and creations, but she is a little worried that if the Taohuaxian Distillery is rated as a high-tech innovation enterprise, there is a tax exemption policy, which directly affects the city's tax revenue.
Not to mention Mayor Chen's dilemma, Li Dongwen is wondering about the stock price of Peach Blossom Fairy Tea.
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