This Director Cheng has a loose belly and speaks with a big grin, which makes people look very easy-going.

When Du Jianxin saw the arrival of Director Cheng and his entourage, he was extremely enthusiastic, and he hugged Director Cheng before he stepped forward and said:

"Oh, I haven't seen you for a long time, I haven't seen you for three days, like every three autumns, come on, please take a seat. ”

"Hey, Boss Du, you can torture me, you invited us today, and it's naturally yours to take a seat!"

"Yes, old leader, don't be humble, how dare we not come when your order is given, please take a seat!"

The head of the marketing section is also helping.

Du Jianxin didn't have too much humility, and sat directly on the top, today he was the boss here, he didn't sit in that place, forgive him and others would not dare to sit.

"Then sit down, what are Lao Cheng and Xiao Dong still doing standing? Come on, come on......"

Director Cheng and Section Chief Dong sat on Du Jianxin's right and left sides, the three of them were old comrades-in-arms, and they were more enthusiastic when they first met.

Section Chief Zeng was embarrassed that no one greeted him, so he stood aside with a calm face.

"Section Chief Zeng, please take a seat!"

Ouyang Xuan was afraid of being embarrassed and offending people when he saw the situation, so he took the initiative to ask him to sit under Section Chief Dong.

He glanced at Ouyang Xuan coldly, neither squeaking nor moving half an inch.

"This is ......"

Du Jianxin pointed to Section Chief Zeng and asked Director Cheng, as if he had just discovered that there was another one.

"Ouch, patronizing old comrades-in-arms forgot to introduce. This is Zeng Yu, deputy chief of the advertising section of our sub-bureau. Section Chief Zeng: Come and meet Director Du of the Food and Drug Administration. Director Cheng also seemed to react.

"Hello Du Ju!" Zeng Yu hurriedly stepped forward and clasped Du Jianxin's outstretched right hand with both hands.

"Please sit down Section Chief Zeng, I'm sorry for being sloppy just now!" Du Jianxin looked at Zeng Yu's eyes, and shook his hand vigorously a few times to apologize.

"How dare you, Du Ju said it was funny!"

As soon as a few people sat down, Section Chief Dong found that Ouyang Xuan also followed him.

He sat opposite Boss Du, with a handsome appearance and bright eyes, not like a secretary.

In the officialdom, the chief secretary and the driver are not at the main table, and the real secretary is now selling wine and food.

"Alas, old leader, you won't introduce us to this young man. ”

Section Chief Dong pointed at Ouyang Xuan and faced Du Jianxin.

"Oh, today is a private banquet, not on the scene, he is a junior. I wanted to wait for the food and drinks to come out and toast the elders. Since Xiao Dong has lit the lamp, let's appear in advance. His name is Ouyang Xuan, and he is my godson who has just met. Ouyang: Hurry up and meet a few uncles. ”

Du Jianxin said lightly.

"Uncle Cheng is good, Uncle Dong is good, Uncle Zeng is good!" Ouyang Xuan got up and bowed to the three of them respectively.

"Wow, old leader, when did you recognize your godson, don't you have a daughter......"

Among these three people, only Section Chief Dong is not very clear about the inside story.

Director Cheng and Du Jianxin are in the same headquarters in the army, and they are iron buddies.

Last night, Du Jianxin called him and told him that he had this matter and asked him for help, and he agreed.

He went to the banquet tonight, and suddenly brought Dong and Zeng up, and he didn't need to explain anything, as long as he went to the scene to make the relationship clear, this matter could be solved.

This is called tacitly assumed, ginger is old and spicy!

Zeng Yu was suddenly called by Director Cheng in the morning and asked him to accompany him to the private banquet of his old comrades-in-arms.

The director personally called to accompany his old comrades-in-arms to a private banquet, what an honor, what an honor!! unprecedented experience, and a once-in-a-lifetime opportunity.

Zeng Yu was flattered and spent the day in surprise and nervousness.

Dressed neatly and dressed up, when he went to the restaurant and took a look at Ouyang Xuan, he understood why the director called him, and his mood suddenly plummeted.

Section Chief Dong used to be Du Jianxin's subordinate in the army, although the relationship is reliable, but more in the officialdom is better than less, and the superiors can't ask the subordinates for help in this matter.

Go to the scene and watch it yourself!

After a while, the wine glass was filled and the dish was almost ready.

After Du Jianxin looked around, he picked up his wine glass and said:

"Today is my Du Mou's private banquet, invite old comrades-in-arms and friends to gather, everyone doesn't have to be formal, let's drink, let's drink the first three cups, dry!"

After speaking, he took the lead in sipping down the three glasses of liquor one by one, and everyone drank them all with their necks up.

The secretary was busy filling the empty wine glasses one by one.

In the second round of three glasses of wine, Du Jianxin got up and said:

"There are no outsiders here, Ouyang is my godson, to sell medicines on the territory of Kyoto, it is not easy to come to the first place, please take care of your uncles. These three glasses of wine are toasted by our father and son, and we do whatever you want!"

After speaking, he and Ouyang Xuan each toasted three times in a row.

Section Chief Dong hurriedly got up and said:

"Hey, please rest assured, Ouyang Xiaonephew's future affairs, we will take care of it, first starting with my marketing department. ”

"Don't worry!, how can I not be at ease!" Du Jianxin laughed, and everyone laughed too.

Later, there was a mutual toasting stage of free pairing and toasting, and Ouyang Xuan toasted the uncles one by one......

The more they got to the back, the more they were drinking, so they pushed the glass and changed the lamp, laughing and laughing, Ouyang Xuan didn't know how much wine he had drunk, and he was dizzy.

……

Due to the intervention of his godfather Du Jianxin, the Industrial and Commercial Branch quickly made a decision to remove the advertising stickers of the pharmacy within one week and fine him 3,000 yuan.

Ouyang Xuan went to the Industrial and Commercial Branch to sign the decision and pay a fine of 3,000 yuan.

This advertising storm that was supposed to burn down the company camp came to an abrupt end and died down.

The company's marketing department has developed a detailed OTC marketing plan.

Advertising and positioning of the product: pure natural gastrointestinal motility medicine

The advertising slogan of the product: a must-have medicine for the family

Advertising media and methods of products: city evening newspapers, local TV stations, cabinets and window advertisements in pharmacies, posters in the lobby, X display racks

The outer packaging of the product was redesigned, and the promotional positioning content and slogan were placed in a prominent position on the packaging.

Of course, all these advertising contents were approved by the industrial and commercial administrative department of G City, and then filed with the industrial and commercial department of Kyoto City before they were fully implemented.

This is called eating a trench and growing a wisdom, and it is not necessarily a bad thing to suffer a loss first!

With the full blossoming of the business and the rapid growth of sales, Ouyang Xuan's career has reached a new level.

By the end of July, Kyoto Market will re-establish the OTC Promotion Department after the separation of the OTC teams in each area.

Appointed Ouyang Xuan as the manager of the promotion department (district supervisor level)

Ouyang Xuan adopts a group-style promotion model, focusing on the urban area, dividing the urban area into two districts, east and west, with Zhang Dalin in charge of the east area and himself as the director of the west area.

In addition to the direct distribution of drugs by the company in large chain pharmacies, the rest of the pharmacies entrusted a pharmaceutical company to distribute them in a unified manner, with a unified deduction rate and unified management, which ended the chaotic situation of fleeing goods everywhere in the past few years in a timely manner.

In remote suburbs, the use of the pharmaceutical company's natural distribution plus rebate promotion model is carried out.

The internal policy of the promotion department is open, and the hierarchical commission accounting system is adopted, which is linked to the sales volume, the higher the sales volume, the higher the commission ratio, and the management fee of the area supervisor is also the basis point + bonus.

This initiative has greatly mobilized the enthusiasm and subjective initiative of the majority of salesmen.

Sales skills and elements are shared on a regular basis so that new employees can mature as quickly as possible. Within the area, new employees are passed on, helped, and led, so that backward elements are supervised and they are not left behind.

In order to train more new employees to grow as soon as possible, Ouyang Xuan made full use of his limited spare time to compile a training textbook "OTC Market Operation Manual", which is the first self-compiled practical textbook since the establishment of the company.

The use of teaching materials has been well received by the Kyoto market, and Zhang Jiali, the regional director, has been even more appreciative. Not only the accommodation, but also the black Jetta car of the marketing department was equipped with him.

President Cheng Youfu secretly praised him and was ready to train him to become a national OTC director.

The training material "OTC Market Operation Manual" was specially printed by the company and distributed to various markets across the country.

Recently, Ouyang Xuan has become famous and full of ambition.

……