Cui Ning's next meeting was to receive an advertising creative proposal for Huiren's new product "Black Chicken White Phoenix Pill".

Black Chicken Baifeng Pill is a traditional medicine that regulates women's qi and blood. The main function is to replenish qi and nourish blood, regulate menstruation and stop menstruation. It is used for qi and blood deficiency, thin body, soreness of waist and knees, low menstrual flow, wrong back, and other symptoms.

Of course, its formula is also genuine, containing black chicken (hairless claw intestines), deer horn gum, turtle shell (made), oysters (calcined), mulberry cricket, ginseng, astragalus, angelica, white peony, incense (vinegar), asparagus, licorice, rehmannia rehmannia, rehmannia root, Chuanxiong, silver bupleurum, salvia, yam, gourd (fried), deer horn cream and other ingredients.

The reason why Huiren launched this product is also because it is optimistic about the market of women's menstrual health care.

After Cui Ning received this product planning, the first thing he did was to ask for a large number of products from the company, and then let the company's employees use them, as well as give them to relatives and friends to use.

"What do you think of this product?" asked Cui Ning.

More than a dozen girls from the company attended the meeting, and although they were a little shy, they basically answered in unison "The effect is good"

Cui Ning nodded, "This is a product developed according to our Dragon Kingdom Medicine, which definitely has the principle of syndrome differentiation and treatment, and has a good tonic effect on women's bodies, so I decided to serve them."

Here I would like to emphasize once again that although we are a planning consulting company, it definitely does not mean that as long as the customer gives money, we have no bottom line to sing a high profile to the customer, and our company is neither short of money, nor short of projects.

What we want to do is a company with a sense of responsibility, patriotism, principles and dreams, and I believe you have also seen the recent cooperative enterprises, which are all large enterprises or brands with great investment.

I'm not saying this because of pride, or because we're so great. Rather, it is to tell everyone that we have the right to say no, and in the past two years, there was a book that was very popular, called "Dragon Country Can Say No", which was actually a study of "Oriental Country Can Say No", and Oriental Country used its own strength and national brand to prove that it could become a strong country without compromising with the West.

Raise your hand after reading this book?"

About half of the employees raised their hands.

Cui Ning nodded:

"If you have time, you can buy a copy and take a look, some of the ideas in this book are still worth thinking about.

And we, although we are still a small company, can say no, when a person, a company dares to say no, has the right to refuse, is when it is really strong.

The reason why we say no is to make the cooperative enterprises and brands better. If a company exaggerates the facts of the product, or even creates false concepts, deceives customers, creates fakes, does not provide inadequate service, is dishonest, and has no sense of social responsibility, it must not be the target customer of our cooperation.

We choose customers, just like a person chooses boyfriend and girlfriend, to have the same thoughts, to have a common goal, to have a good expectation of living together, not to be together today, and tomorrow will be chaotic and abandoned, or turn against each other.

Although I am the founder and largest shareholder of the company, including the sole decision-maker and strategist of the company, I assure you that as long as you work hard and are loyal to the company, everyone can buy a house and a car in Rento.

As you know, I have just bought a house, although I don't think that buying a house has anything to do with happiness, but as the CEO of the company, I hope that everyone can live and work in peace and contentment, and can find their own happiness and happiness in their work, including experiencing the company's customers' products, which is also considered a benefit.

Of course, if we do the planning of mobile phones, I will definitely apply for mobile phones for everyone, provided that we give me experience in using them, research and experience, otherwise we will lose the meaning of my application for everyone.

Okay, without further ado, let's get down to business, which is the advertising idea of the black chicken and white phoenix pills. Everyone knows about Huiren's Kidney Treasure, right?"

The "yes" answer was unanimous.

"Yes, Huiren Kidney Bao was on our national TV station this year, some time ago I went to the company, and I also met Mr. Chen, he said one thing, I think it is very interesting, that is, after the advertisement was broadcast, the cars lined up outside the factory gate to pull goods for several kilometers, which is true, because I saw it with my own eyes.

The products produced are still hot, they are immediately loaded, and the goods arrive in Urumqi, more than 3,600 kilometers, and the goods are still warm, which shows how tight and best-selling this product is now.

And the black chicken white phoenix pill is their company's new product, since the boss attaches great importance to the product, and everyone and their respective relatives have also experienced the efficacy of the product, then we will start from the feeling today, let's talk about this product"

"Mr. Cui, I think since this product is a drug, it would be good to directly promote the efficacy," Zhang Dahai has always been quick to say.

"The effect is to be promoted, but it is not the core of creativity, but the inevitable display under the influence of the product, and the creativity we want to do is the content and form, not just the product itself," Cui Ning replied.

"Mr. Cui, I think that with this product, only women have more right to speak" Huaxia said, "At least I know, including advertising and spokespersons, it is best to take women as the best"

Cui Ning nodded, "So the girls who are doing it, you express your opinions more, don't be embarrassed, this is a planning meeting, and as long as your suggestions are adopted, there must be a reward"

"Mr. Cui, I remember that a few years ago there was a product called Chinese soft-shelled turtle essence, saying that the company had sold soft-shelled turtle essence for several years, but the reporter went to their breeding garden restaurant, and there was only one soft-shelled turtle, or for display, our formula for this product is so much, is it true?"

Cui Ning thought for a while, "This is a matter of concern to everyone, right?"

"Yes" especially girls, the voice is very loud.

"Okay, I'll just take a few minutes to talk to you about the two questions I just asked. Cui Ning said:

"First of all, the Chinese soft-shelled turtle essence, this product has a good effect, and the original use is indeed a farmed artificial soft-shelled turtle, which is not fake.

However, with the increase in the amount of enterprises and the problem of breeding speed, enterprises later used some synthetic preparations, similar to the preparation of drugs, but from the perspective of effect, the effect is not worse than that of the extract of soft-shelled turtles. Including many current plant-based health care products, such as ginseng, cordyceps, etc., can use some mycelium or artificial synthesis, and the effect is even better.

However, companies often do not make it clear that this is an artificial synthetic ingredient, mainly to make consumers think that this is made of soft-shelled turtle, ginseng or cordyceps, in fact, this is the sadness of traditional medicine, too particular or even exaggerated natural, formula, and misunderstood by the majority of people and the media.

So let me ask you here, if you use synthetic means and make some products that are also effective in treating diseases, do you think they are liars?"

"No" is still very neat.

"But there is a big problem here, that is, whether synthetic products are harmful to the human body, there is no standard answer to this question in medicine, because this is the same as many Western medicines, used for many years, the world believes that there are no major side effects, but suddenly found that there are major side effects, will face the world's ban.

So, the question is, before the problem is discovered, is this drug, and the doctors and hospitals that prescribe it, a liar?"

"No" is a consistent sound.

"Yes, so, the question itself and the answer are very complicated, we can't say that the Chinese turtle is a liar, but they conceal the facts, and for the sake of efficiency, exaggerate the publicity, but it is real, so there is a reason for the collapse of the enterprise.

Now that the first question is basically explained, let's move on to the second question.

That is, the formula and raw materials of this product are not guaranteed to be natural and farmed.

First of all, this is a standard Longguo pharmaceutical formula product, at present, all the ingredients are clearly marked, and the labeled ingredients will be in the product, absolutely not fake.

However, once the market is hot and sales are booming, I don't have an answer right now as to whether synthetic ingredients will be used in product formulations, because we are not unethical from a sales and effect perspective.

Including Western medicine, it is basically chemical ingredients and some extracted ingredients, starting from cells and microorganisms, so the effect is more direct, which is the advantage of Western medicine.

But as a partner, I will try to suggest that the product should be as traditional as possible, and once synthetic ingredients are used, they will also be labeled and explained, but it will not be stated in the advertisement, which is not a lie, but for the development of the company itself.

Do you understand how I explain it?"

"Understood" was unanimous.

Cui Ning smiled:

"Although everyone understands, I still want to make it clear to everyone that not all natural things are the best, and not all synthetic roots are bad. However, we must be soberly aware that the current cases have proved that whether it is natural or synthetic, it may not necessarily be without side effects.

In fact, traditional prescriptions also have contraindications, but our traditional medicine pays more attention to thousands of people and thousands of prescriptions, and in the past, they were prescribed in pharmacies or doctors according to specific conditions, and the prescription has taken into account the patient's age, condition and dietary habits, so there are no contraindications and adverse reactions. But this way of curing diseases, once it becomes an industrial product, has a big drawback, that is, for different patients, we have no way to understand how to make contraindications.

In this way, everyone can understand why we can't fight Western medicine, right? Because our formulas are more scientific and pay more attention to specific conditions and specific conditions of patients, but we don't have thousands of medical experts to diagnose and treat specific diseases one by one, and this is the biggest problem."

"Mr. Cui, we understand what you said, but why don't the people accept these common sense?

"As I just said, Western medicine and Western medicine have their advantages, that is, they can achieve quick results, and they have the means of instrumental diagnosis and treatment, so that every young person can achieve basic diagnosis and treatment in two or three years. But our traditional medicine, it is possible to become a good doctor in 20 or 30 years, the pace of development of this society does not allow, so the decline is inevitable, and many traditional industries, such as carpenters, stonemasons, a reason, research for decades, it is better to use a computer to open a mold, fast and good.

But the traditional and excellent things will not disappear immediately, and will have a strong vitality. The key is to have a good social environment to cooperate. If there are thousands of good doctors of traditional medicine in the country, our products will be more promising. Of course, products like the Black Chicken White Phoenix Pill are good products, and there will be more and more in the future."

"Follow the train of thought just now, girls, black chicken and white phoenix pills, women's problems, women have the final say, your expression of gratitude."