"Do you know how risky our biotech industry is?

There are few capitals in the investment circle who are willing to throw money at our biological industry, after all, our pit is too big, the risk is too high, the rate of return is too low, and the return cycle is too long. ”

The medical representative shook his head helplessly: "The cost of R&D investment of a pharmaceutical company is as high as a country's GDP in a year, so I ask ordinary capital who dares to easily touch this bottomless pit."

If it is really for profiteering as everyone said, why not choose a project with more money and less cost, but instead fill the pit of medicine?

It's good that the project is successful, but once the project fails, billions and tens of billions will be equivalent to waste.

Moreover, our company's research project, the research content is not only this one drug, but the cost of other failed drugs, are we losing money in vain?

So where will the funds come from for the research and development of drugs in the future? Could it be that my investors are doing this kind of business at the risk of losing their money after they return to their original capital?

A special drug has been developed for chronic myelogenous leukemia, so you have to kill chickens and eggs now, and do your best to catch fish, so that terminally ill patients who have not yet developed a symptomatic drug deserve to die?

So the question comes back, these patients don't want to die, so should the scientists and investors who work hard in R&D die?

In the future, patients who are not treated with specific drugs for various reasons should die?"

The medical representative smiled with some disdain: "If you have to talk about profit margins, I suggest you check the profit list of the top 500 companies in the world."

Take a look at the rankings of our pharmaceutical companies, and then see who is the first on the list. You will know if we are a profiteering industry or not. ”

Zhang Wei frowned when he heard this, but he still said: "What you said may not be wrong, but the problem is that the profit you have earned for so long is definitely worth a lot, so why can't you reduce the price in a limited range and the like?"

Is it really as you say, that this price has reached the real bottom line? I'm afraid this is a bit false!"

The medical representative shook his head when he heard this: "We have seen many customers and patients for so many years, and we know that they will never have a satisfactory price in their hearts, and no matter how much we reduce it, some people will feel that it is expensive."

Why do these patients feel expensive? Not because our pharmaceutical companies are chasing huge profits and raising prices, but because the ultra-low prices of Indian pharmaceutical companies have broken the original market balance.

This generic drug is a pirated copy, he only needs to copy the formula, he does not need to develop it for many years, and its scientific research cost is zero.

He only needs to bear the cost of manufacturing, not the cost of scientific research, which is the most precious place.

And even if our pharmaceutical factory sells the medicine for 5,000, there are still people who can't afford it, and some people will ask for a price reduction.

There will always be "poorer" people in the world, so where is the price reduction?

The medical representative spread his hands helplessly: "So no matter how much our original version is priced, even if we are willing to sell it at a loss with a big burst of conscience, as long as someone dares to bid lower than it, consumers always tend to choose lower."

Let's take another example that may not be very appropriate, a high-end big-brand lipstick, sold for 400 at domestic counters, 300 for takeaways, and 200 for airport duty-free shops.

Even lipstick, a pastime that can be bought or not, the price difference is only one or two hundred yuan at most, and there can still be a large number of people who ask for purchase, so why do you think that as a life-saving medicine that has to be bought, as long as the price is reduced, the people's grievances can be completely quelled?"

"Our company has been investigating the counterfeit drug, and when the fake drug first appeared, the price was 5,000, and some people still think it is too expensive.

Do you know why that Zhang Changlin was reported? In the past, some people took the same genuine medicine for 40,000 yuan, why did he raise the price to 20,000 yuan and then he was sold?

It's nothing more than in the eyes of people who can't accept the difference of 5,000 to 20,000 yuan, you don't let me take medicine, and I can't let you have a good life. Why can't I afford to be the only one who can't afford to eat, so let's all die together.

These people are always greedy, insatiable, and have the attitude that I am poor and I am reasonable, so there is no way to solve the problem by reducing prices like this. ”

When the medical representative said this, he seemed to shake his head a little speechlessly, sighed, and then pointed at Cheng Yong.

"Let's just talk about him, he set the price at 500 at the beginning, why did the pharmaceutical factory in India stop production later, according to the news we know, his purchase price is 2000, why does he sell at a loss.

Because those people have accepted the price of 500, in their eyes it is natural for you to sell 500, if you dare to sell 2000, I don't care if you lose money or not, anyway, I just think that this is not right, he will end up with the same fate as that Zhang Changlin.

The so-called Dou Mien, Shengmi hatred is this reason. You help them, but if you don't help, in the end, it's hatred, so why don't you help me?

So this kind of thing is not solved by price reduction at all, after you reduce the price, they will ask you to lower it again, and this unreasonable demand will only be endless. ”

"Ahem, Representative Li, I'm afraid that your words are a little suspicious of stealing concepts. Zhang Yansong, who was sitting next to him, couldn't help but say something when he heard this.

"What is the concept of stealing? I have gained experience in the pharmaceutical industry for so many years, and it is the true truth and iron truth that I have gained over the years. ”

The medical representative was not angry when he heard this: "Obviously we are not at fault, but we have been scolded as a traitor on the Internet, and some people say that I have transferred my nationality abroad."

I have my ID card here today, I am still a Chinese, there is nothing wrong with everything we do, we are all contributing to the development of the country.

Rather, it's the ignorant people on the Internet whose unbridled attacks don't know how much of an impact our industry has had.

I know a PhD student in the Department of Biochemistry who saw this on the Internet and saw the attacks from netizens, and he said that he would never dare to enter the pharmaceutical industry.

You say how many people will be lost because of this.

Because we can't meet everyone's needs, as long as you can't meet them, others can attack you with impunity. Isn't the impact of this incident bad enough?

That's why I insisted that he be severely sentenced, because only in this way can we ensure the positive development of the pharmaceutical industry and even the scientific research industry. ”

The medical representatives concluded that they insisted on the head office's view and demanded that Cheng Yong be sentenced harshly so that similar incidents could be prevented.

Please remember that the first domain name of this book is .. m.