After Song Zhong left, the door was closed, and then they all told the truth, Zhang Laosan looked at Ma Tianyao with a wry smile.

"Sister Tianyao, you don't know that there are no customers in the store, right?"

Ma Tianyao shook her head and smiled bitterly.

"There is a restaurant next to it that eats and drinks for free, and the chef is specially invited at a high price, and the wine is high-end, so if we can have customers, then it's called a ghost...... I guess even if my own father is here, I have to go to the house for dinner......"

Liu Jianing pouted and nodded.

"Yes, don't talk about my father, don't we all come to eat for free? Today, we didn't have a single customer in our store, not even the usual repeat customers......

The bald uncle gave her a blank look.

"Come on, we have even lost the monthly major customers of Tianlan Group......

Liu Jianing and Zhang Laosan all knew about the affairs of Tianlan Group, and they all scolded in a low voice at this moment.

"I'm Cao, this kind of big customer can also be seen to eat for free?"

The bald uncle sighed.

"Alas, not only is it free, but people also deliver food to your door for free, not only that, beer and drinks, even cigarettes are delivered for free...... If it's you, how do you choose?"

These words made Liu Jianing and Zhang Laosan directly stupid, and after looking at each other, they cried out in astonishment.

"Ah, and free food, even beer, drinks, and cigarettes?"

"I'm Cao, Song Zhong has a mine at home, aren't you afraid of losing money and making money after such a toss?"

After the two of them were amazed, everyone was silent for a while, and in the end, no one could have imagined that Ling Yun, who had always been taciturn, suddenly opened his jade mouth.

In doing so, his investment is very large, but it is not necessarily a loss. ”

Zhang Laosan shouted with a stiff neck.

"How can you not lose money, you look at these people, all order the most expensive chicken, duck, fish and good wine, and there are people queuing up to eat from five or six o'clock in the morning, and eating until the second half of the night in the evening, how can it not be a loss, I estimate that he will lose at least hundreds of thousands of !! a week"

Ling Yun was not in a hurry, and waited for him to finish before continuing.

"I once read a foreign financial lecturer, he put forward a 'habitual consumption' theory, which roughly means that if a person consumes in a certain place for a long time, then a habit will be formed, as long as this place exists, even if the price rises outrageously in the later period, there will be a habit to go to consume.

This inertia contains a sense of identity and belonging to a certain place, just like the food in our hometown, now when we go back to our hometown, even if a certain dish rises to hundreds of yuan a catty, there are always people who buy it during the New Year's holidays.

This concept of financial consumption is also mostly used in the Internet. For example, the various video platforms we are familiar with now, at the beginning, they are all promoting what is free, and then a large number of users are quickly attracted to enter the experience, and after the user gets used to the interface and experience of this platform, the platform charges a small amount, at this time, many users feel that people have been free for so long, and they should collect some money, and the money is not much, so they are willing to pay for it.

Then there is the 'boiled frog' type of slow price increase, after a year and a half, these people found out that the so-called free is actually more expensive than the previous charge.

And by this time, the company had already won, and twice. For the first time, he relied on the free business model to quickly snatch the customers of the fee-based company. The second time, he slowly transformed into a charging model, taking over all the customers and killing all the competitors on his own.

In addition, this model is also widely used in various online games, which are claimed to be free in the early stage, but players only find out after playing for half a year after entering the game, the so-called free games are actually more expensive than paid games.

In fact, as long as you think about it with your brain, you also know that the so-called free is impossible, and they just rely on the guise of free to attract customers who like to take advantage. ”

Ling Yun didn't speak, as soon as he spoke, it was a bombshell, and everyone who said it frowned and thought about it, and they all nodded their heads.

"It seems to make some sense, could it be that Song Zhong also wants to learn this trick? First rely on free gimmicks to snatch away everyone's customers? Wait for everyone else to close down, and then he will charge?"

Zhang Laosan's brain was only a little better than Shi Xiaoxiao, and after analyzing it, he looked at Ling Yun, but Ling Yun frowned and shook his head.

"This kind of inertial consumption theory is actually not applicable to the catering industry, if you are to open a company or a game platform, it is okay, because the difficulty of opening a company is different from opening a restaurant.

It's too easy to open a restaurant now, hundreds of thousands of dollars can open a similar hotel, and the cycle is also very fast, it can be opened in ten days and half a month. Even if he can rely on 'free' to force other restaurants to death in the early stage, if he starts to charge, there will still be a second wave of bosses who will come here to open restaurants quickly, so this is equivalent to spending money to clean the catering industry, and it will be in vain, harming others and himself.

So in the catering industry, this trick doesn't work at all, which is why I can't figure out why Song Zhong did it, it seems that this is simply a lose-lose game. ”

Ling Yun's words behind her made Ma Tianyao hear it in her heart, and she remembered what the bald uncle said yesterday, and thought to herself, could it be that the middleman who asked Song Zhong to come over was really trying to destroy his signature dish at a loss?

So who is behind this? Who would have such a big holiday with him?

Ma Tianyao thought about the people who had a holiday with him in his mind, and found that he had offended a lot of people!

However, it seems that there are not many people who can have such courage to open a store and organize themselves regardless of the cost.

Liang Fang, the owner of Wangjiang Pavilion who offended Ma Xiaohua, is counted as one, Gao Yue and Zhang Yang during the "King of Chefs in the World" competition are counted as one, Michelin who refused later is counted as one, and there may be some who know that they are jealous and jealous to take revenge on themselves.

If you don't understand, you don't want to, this is Ma Tianyao's consistent style.

Exhaled, re-showed a smile, rolled up her sleeves and began to eat and drink, pulling people to start drinking, anyway, she didn't want money, she drank with an open stomach.

After eating a meal, Ma Tianyao killed two bottles of white by herself, drank all the food against the wall, and was staggered into the signature restaurant to rest.

She drank too much and went to sleep, and in the afternoon, as soon as the main heart left, the other people in the store were even more unenergetic, and the bald uncle and Ling Yun and the others sat in front of the bar one by one sighing and didn't know what they were thinking.

It was Song Xing, who secretly rubbed into the corner and squatted next to Xiao Fang when everyone was not paying attention.

Then the thief looked around and found that no one was paying attention, so he whispered to Xiao Fang.

"Fang, my brother...... Song Zhong, the boss next door, asked me to ask you, would you like to go to work and give this number a month!" I want to chat with more like-minded people about "Spicy Little Chef Niang", WeChat pay attention to "excellent reading literature", talk about life, and find confidants~