Chapter 490: A Truly Luxurious Shop
The day after the show, the dream-like store opened in several major cities around the world at the same time.
Xiangjiang, Central Landmark Plaza, the best location on the first floor, a shop of about 2,000 square meters, also opened the curtain and officially opened for business.
This store, in terms of area, is definitely not the largest in Landmark Central.
However, its location is the best!
Located at the main gate of the square, all those who come to Central Land for shopping can basically see this store at first sight.
Originally, this store was Chow Tai Fook's store, but after coordination, plus the relationship between Wang Ye and Chow Tai Fook.
Chow Tai Fook happily agreed to vacate the place, moved to a nearby location, and gave up this best shop to Fusheng Ruomeng.
The current head of Chow Tai Fook Group is Zhou Jin, and last time because of the Pink Star, he knew Wang Ye.
The two also have a good appetite and cherish each other.
Wang Ye handed over the pink star to Chow Tai Fook and made the pink crown that attracted worldwide attention, which shined at his engagement ceremony with Isabella.
And Chow Tai Fook also got the right to use the pink crown photo to make his family's jewelry famous.
It's a win-win.
And Wang Ye's current connections and contacts are all over the upper circles in Europe, and Zhou Jin will certainly not give up this opportunity.
You know, the reason why Cartier is so famous, an ordinary 18K gold jewelry can be sold for tens of thousands, isn't it because of its so-called royal name?
That's the added value of the brand!
And those celebrity artists who spent tens of thousands of yuan to buy an 18K gold, that is, non-pure gold jewelry, are quite complacent to post it on their Weibo or Facebook.
Because, this is Cartier!
What about Chow Tai Fook?
If it dares to sell 18K gold jewelry for tens of thousands, no, let alone tens of thousands, it is estimated that if it dares to sell thousands of dollars, it will be reported by customers, saying that they are abducted and deceived into selling fakes.
The treatment is so different......
Zhou Jin is also an ambitious person, and of course he hopes that Chow Tai Fook can be like Cartier.
Just relying on a brand, the price of the product can be increased by more than ten times or even hundreds of times.
If you want to achieve this level, you must raise the grade.
How to improve it?
Like making a pink crown, it's the best way to do it!
Making top jewelry for the royal family and top jewelry for the most famous people in the world is the best way to enhance your brand.
Where is the most royal family?
Europe, of course.
But Zhou Jin's network of connections can't be involved there, he can only use other people's relationships to break into that circle.
Now, he knows Wang Ye.
Zhou Jin thinks that this is the best opportunity for him and Chow Tai Fook Group!
As long as you can hold on to the thick thighs of Wang Ye, your group's high-end jewelry customization business will have the opportunity to break into the circle of European royal families.
The worst thing is that after Wang Ye and Isabella get married, their group can always provide jewelry customization services for Wang Ye's family.
This is also a serious royal family!
In the future, will Chow Tai Fook also be able to write "Danish royal family" on his promotional posters?
In this way, the brand is greatly improved......
Therefore, this time, Wang Ye's company needs the best store in Landmark Plaza, which happens to be from his Chow Tai Fook Group.
Zhou Jin gritted his teeth, painfully and happily agreed to give up the shop to Fusheng Ruomeng.
Although Zhou Jin was a little distressed when the store in such a good location was let out, the necessary sacrifices still had to be made in order to make good friends with Wang Ye.
Besides, Chow Tai Fook is in Xiangjiang, and his fame is big enough.
To be honest, even if the flagship store is not in the best location next to it, it will not have much impact on his sales.
Although the area of this store is not the largest in Landmark Central, the decoration is really outstanding.
The exterior of the store is not decorated with huge glass like the rest of the luxury brand stores, and the exterior walls of this store are all made of natural stone "cloisonné".
Don't feel like stones are cheap......
Cloisonné is a stone that comes from Brazil in South America and is highly valued because of its rich lapis lazuli. The color of lapis lazuli is like the sky, or the gold dust is scattered, the brilliance is brilliant, if the beauty of the stars is in the sky. Therefore, the ancients respected lapis lazuli as a "heavenly stone", which was used to honor the treasure of heaven.
Cloisonne, in addition to the belly lapis lazuli and the value is remarkable, but also because of its deep secret like the charm of the blue has become the supreme of the blue series of luxury stone products. Extraordinary blue, like the vast sky, as clear as the starry sky.
Stone is honored for its blue color, which is the rarest and most precious in nature. At the same time, blue can be paired with any color in the popular color palette, which is why it is more popular with designers.
No matter from which angle you fight, the mysterious exotic land directly penetrates your eyes, and the gorgeous visual enjoyment and the desire to explore the secret land completely occupy the body and mind.
The cloisonné used for exterior wall decoration only needs to be placed there, and it looks as bright as the stars and radiant.
No luxury stone is not luxurious, there is "cloisonne" to do exterior wall decoration, to the big elephant, anyone will be deeply attracted after seeing it, and there is nothing else in the eyes!
In addition, the windows that float like dreams are not made of glass.
Because nothing man-made is as precious as nature.
The flakes of the giant crystal look clearer than any glass, although it is impossible for a crystal to be completely bubble-free like glass.
Maybe in some places, there will be a little bubble and some blemishes.
But that's it, it looks even more dreamy and charming......
The interior of the store is decorated with a variety of rare woods, in a pure oriental style.
All kinds of furnishings and shelves are redesigned in the style of the imperial furnishings in the Forbidden City.
The heavy and complicated design has been removed, and it has become more simple and modern, but the luxury and nobility in the bones have been retained.
Oh, and it's worth mentioning that everything in the store is all handmade.
And it is to find those real "national treasure" masters in China, and design and create it by hand.
It can be said that any hanger or a small ornament is a work of art!
The overall decoration cost of such a store is more than 200 million!
This cost is only the cost of renovation......
If you include the rent of the store, it is really amazing that one store will be opened.
Therefore, even a person like Wang Ye, who is not short of money, does not dare to open too many stores at one time.
Several major cities around the world, Milan, Paris, London, New York, plus Xiangjiang and Modu, have opened a total of six stores.
For these six stores, Li Qinghuan really poured all her time and energy, because whether the Fusheng Ruomeng brand can really become a hit depends on the sales in the next period of time.