Longxin Automobile Trading Company, the largest automobile trading company in Longdu and even Longguo.

Long Wei came to the company early, all kinds of arrangements, all kinds of preparations, and even secretly sprayed two French imported perfumes in the office.

The company mobilized from top to bottom, all kinds of cleaning and cleaning, not to mention, although Long Wei was not like Zheng Tianxiong at the beginning, he sent 999 roses to Su Ruoqing, but as soon as he went to work on Monday, the flower company came to the door, and all kinds of flowers and plants sent a full car.

The employees of Longwei Company know that there is a cooperative company to come, but even the world's most well-known car brands have never seen Longwei so attentive.

Dozens of luxury cars are lined up in three rows, parked downstairs of the company, the price of the cheapest car is also more than hundreds of thousands, the most expensive one is nearly 10 million, usually parked indoors for display, but today, these luxury cars are all parked in front of the company building, just to show the company's strength and heroism.

Then around these dozen luxury cars, are the company and more than a dozen security guards invited in advance, unlike usual, these security guards stand straight today, more and more precious these cars.

When Cui Ning and the others arrived at Longwei Company, a company located in Nancheng, they couldn't believe that it was a concentration camp with such luxury cars, which was known as a relatively poor location in Longdu.

Long Wei was in the office and did not go downstairs, this was his intention, but sitting in his office, he could clearly see Su Ruoqing and their arrival.

Wearing a world-famous brand, especially the red coat he just bought, the devil's figure makes the winter warm and bright, Chen Xiaomeng is also young and beautiful, but through the office window, Long Wei's eyes are all on Su Ruoqing, which is simply a rare peerless stunner among hundreds of millions of people in the world.

Such a girl, the legendary Yin Lihua must be inferior, Long Wei thought secretly.

In addition to the security guards, entering the office building, there are four etiquette personnel standing on both sides, although this small building, the first floor itself is one of the largest 4S stores in Longdu, or there are not so many luxury cars at any time, but four etiquette personnel welcome guests outside the door in winter, and it can also be seen that Longwei's arrangements are meticulous.

Cui Ning and Su Ruoqing didn't look at the convoy of luxury cars outside, the main reason was that the story of the car told by Cui Ning made Chen Xiaomeng and Lu Xue feel that luxury cars didn't seem to be so noble.

However, after entering the first floor, I still took a look at the layout of the store, and the flowers sent by the flower company were really bright and fragrant, and the whole store had a very stylish atmosphere.

The staff heard that they came to make a proposal, specifically to report to Longwei, and took a few to the fifth floor, which is a five-story building, but each floor has thousands of square meters, the first floor is the 4S shop hall, which is the office and the offices of some automobile manufacturers, and the first floor is a special cultural exchange center, providing some formal entertainment and leisure activities and cultural exchanges, such as tea rooms, calligraphy and painting appreciation, antique displays, etc., in short, it is a very temperamental office space.

Long Wei's office is on the fifth floor, to be honest, Cui Ning has been to a lot of enterprises, rarely see thousands of meters of the boss's office, the office is parked a few real luxury cars, the price of each car is astronomical, not to mention, it took a lot of effort to transport these cars to the fifth floor.

Longwei is in the middle of these luxury cars, and then the big mahogany desk is also extremely rare.

Seeing the staff coming with Su Ruoqing, Long Wei stood up, as if he had met an old friend, and reached out to shake hands, but Cui Ning was in front, and Su Ruoqing was holding small things in both hands, so after Cui Ning and Long Wei shook hands, Chen Xiaomeng stepped forward to introduce:

"This is Mr. Long of Longxin, this is Mr. Cui of our company, the last time Mr. Long went to the company, Mr. Cui happened to go on a business trip, so I didn't see it. ”

In the polite voice of "Xinghui", Long Wei motioned for everyone to take a seat, and then the staff served good tea.

"This is the top West Lake Longjing, drink a little in the summer to go to the heat, in addition to the car, I am not very interested in foreign brands, but like some traditional culture. Long Wei says:

"Mr. Cui is so young, but I am a little surprised, this plan, presumably Mr. Cui took the lead in planning. ”

"This is Chen Xiaomeng, our company's account manager in charge of top brands and luxury goods, she has a lot of credit for this plan, I just make a small suggestion" Cui Ning smelled the tea, nodded and said:

"Mr. Long, I need a conference room and projection for a while. ”

"It's all on this floor, it's one of Rento's most high-tech offices, and you can even play movies," Long Wei said.

"It looks like a large office, but in fact, it can be combined and divided, with invisible door and window design, as well as projection, display, interaction and other functions.

In order to put these cars in the office, I specially designed the doors and windows to be retractable and mobile, otherwise, every time a new car comes or wants to change cars, the windows will have to be broken once, which is definitely not a good design. ”

"Oh, I see, it's very creative and technological," Cui Ning said.

"And what time do we start?"

"Drink some tea, say ten o'clock, there are still ten minutes, and after a while, several vice presidents and staff will arrange the most high-tech conference room in Longdu" Long Wei said with a smile:

"Will Mr. Su personally talk about the plan?" or will Mr. Cui give the lecture?"

"Mr. Long, I don't know much about cars," Su Ruoqing said, "Let our manager Chen Xiaomeng report to you." ”

"Chen Xiaomeng, do you know luxury cars, what luxury cars have you driven?" Long Wei said with a smile:

"My family used to be in the car business?"

"I don't know much about luxury cars" Chen Xiaomeng deliberately low-key:

"Friends drive a lot of luxury cars, and then sometimes they also change cars, or have time to party together, exchange some ideas, in a club, there are also some people who like luxury cars, and hold several salon-type activities.

As for the luxury car brands I have driven, there are at least hundreds, dozens of brands. ”

"Yes, come on, come on, you stand here, you can see the car downstairs, tell me, which cars have you driven?"

Cui Ning and Chen Xiaomeng looked downstairs together, and it was quite clear to see the downstairs on the fifth floor, especially these luxury cars have some significant brand characteristics.

"Among your dozens of cars, there should be five or six that I haven't driven, one is a limited edition, my friend didn't buy it, and two are extended versions, which I drive a little strangely, and two are old models, that is, the style from more than ten years ago, my friends are not that old, so they have also driven, but I have seen these cars in the club. ”

"Oh, I can't see it, it's really a player" Long Wei nodded:

"Mr. Su, Mr. Cui, if you don't transfer Manager Chen to our company, the vice president below me, no one has ever driven so many cars, and you can see the limited edition and old styles at a glance, obviously an expert, not simply know the car logo. ”

"Mr. Long praised it, but I don't understand some of the professional terms of the car, such as wheelbase, wheel base, four-cylinder, torque, ABS, turbocharging, etc.," Chen Xiaomeng said.

"Hahaha, it's just a concept, it's just to make the car sell for more money, or to make the car sound high-tech" Long Wei said:

"Well, the staff is coming, we're watching, and in a moment a split office with projections will appear in front of us. ”

As Long Wei spoke, several staff members walked in.

Everyone watched as the staff pressed a few buttons, and the device resembled a roller shutter door from the flat and smooth office roof, but the material was made of bamboo, which looked very textured.

Soon, with Longwei's desk as the core, a small conference office of less than 100 square meters was formed. Then another staff member pressed another button, and another projector came down from the roof.

"I have all kinds of interfaces here," Long Wei said.

"All computers in the world are connected. ”

Several vice presidents of the company have also walked in.

"Then begin?" asked Chen Xiaomeng as he connected to his computer.

"Let's start, but I'm a picky person. Strive for perfection at work, in case I have any opinions, don't mind. Long Wei said.

"Okay, then we're going to get started. Chen Xiaomeng said:

"On the way here just now, I also told the story of the origin of the car with our Mr. Cui. 1886 The world's first automobile was born......"

"Stop a little" Long Wei interrupted Chen Xiaomeng's speech:

"The first automobile in human history was not in 1886, but in 1801 there was a car. ”

Cui Ning smiled and said:

"What Mr. Long said also makes sense. At the beginning of the 19th century, there were indeed some prototypes of automobiles. There are even car tools of various principles. But by the standards of today's cars, none of them can be considered cars in the true sense of the word.

Because in terms of power, and by the standards of modern cars, the cars of the early 19th century can only be called an upgraded version of horse-drawn carriages, because a car without an engine and drive is not a real car.

Of course, the most important thing is the invention patent of the car. As well as the use of industrial production and commercialization, it should start with the three-wheeled car actually hitting the road in 1886.

It's like we say the words of our country. In fact, before Cangjie made words, there were already various graphic characters, as well as knotted rope notes. However, only Cangjie invented and created a set of systematic and standardized hieroglyphs. That's why we call him a guru.

The same is true for papermaking, and there were already various methods of papermaking before Cai Lun. But after Cai Lun improved the papermaking technique, everyone in the world could use this method to make paper.

A three-wheeled car powered by gasoline in 1886. Carl Benz applied for a patent, so we often say that the world's first car originated in 1886.

Isn't it reasonable for me to explain it this way? ”

Long Wei nodded:

"It's all a small problem, come on, let's keep talking. ”

Although Chen Xiaomeng was a little nervous, he continued:

Over the past 100 years, the car has become a symbol of people's taste, identity and even social class from a means of transportation, and high-end cars have become an important life standard for entrepreneurs in the Dragon Kingdom, social elite groups, and rich second generations.

In this ad creative. We came up with the concept of an urban neo-aristocracy. This will greatly satisfy the psychology of some nouveau riche and car buyers. ”

"The new aristocracy of the city? Long Wei smiled:

"Did you come up with this concept? Or is it an existing concept? That is, the current buyers of luxury cars actually include people from all walks of life, so you want to redefine this group, right?"

"It can be regarded as originality" Cui Ning nodded, "There are so-called purchase restrictions in foreign countries, as well as identity identification, for example, a certain brand is only sold to the royal family, and some brand cars have requirements for consumers' credit records.

But at present, in our country, as long as you have money, you can buy luxury cars, such as extended Lincoln and Rolls-Royce cars, which are commercial or special for large-scale events abroad, but in our country, there are nouveau riche and coal mine owners who buy them to show off their wealth.

But at the same time of showing off their wealth, the recognition of them in the society is the nouveau riche who are uneducated, so many literate people also feel disdainful of certain behaviors, and then will not choose a certain brand and luxury car, so there will be a certain harm to the brand, so we put forward a concept to include all car buying groups, but also a sketch of the current car buying group, and delineate future consumers. ”

"Understood, let's continue, the concept can be discussed again" Long Wei nodded.

Chen Xiaomeng saw Cui Ning's encouraging gaze, and then had a deep psychological grasp of the rich. The plan is also getting more and more fluent. Of course, I am also becoming more and more confident.

It's just an advertising idea, and there isn't much industry analysis and data.

So in about 20 minutes, Chen Xiaomeng finished speaking.

"It seems that Mr. Su is reluctant to participate in the advertising shooting, which is what it means. Long Wei said.