"I've watched another episode. ”

"Tsk, Mo Bai is simply a talent, and the knowledge points in it are so good. ”

"Of course, the knowledge points are good, but in fact, my favorite is the theme song of the Haier brothers, which is not only good, but also hides countless wisdom. ”

"Yes...... It will rain when it thunders, it will rain on an umbrella when it rains, wear a cotton jacket when it is cold, and fan it when it is hot. It's easy to say, but that's what wisdom is. There are some things like Dao You said, the Tao is natural, wisdom is actually not a profound thing, he just conforms to nature. ”

There is also the theme song that says, why there is thunder and rain, why there is winter and summer, these things seem to need to be explained at all, but they also hide countless mysteries. ”

"There are thousands of mysteries that we don't know...... Let's follow the Haier brothers to find out. ”

Countless comments, brushed up again.

……

Haier Group.

Founded in 1984, Haier Group is one of the largest home appliance platforms in China.

However, if such an introduction goes back to ten years ago, Haier can be said to be the largest home appliance company in China.

Not one of them.

But it's just a pity, I don't know why, Haier, which was once the first enterprise of home appliances, has been surpassed by Gremei.

This has made Zhang Ruiming, the chairman of Haier, worried in recent years.

Zhang Ruiming has been thinking.

What happened to Haier?

Is the technique worse than Gree?

Or is the brand smaller than the beauty?

No.

Neither.

Whether it is technology or brand, Zhang Ruiming is no less than Gree and Midea.

Even, Zhang Ruiming asked himself, in some home appliances, Haier doesn't know how many years ahead of Gree and Midea.

It's just that Zhang Ruiming is obviously not particularly clear about why such a situation is caused.

It's another year's peak sales season.

Every year, during the peak sales season, it is the time of competition in the home appliance industry.

But the more the sales season comes, the more the media begin to speak badly.

What Haier Group has been selling slowly, and its profits have barely increased in ten years.

And what Gree only sells air conditioners, and the profit is more than three times that of Haier.

Although Zhang Ruiming sometimes doesn't mind these words, he has seen too much, and he has nowhere to vent his sulkness.

He wants to lead Haier to become the No. 1 in China as he did back then.

But now that the competition is getting bigger and bigger, Zhang Ruiming feels a little powerless.

"Mr. Zhang. ”

was thinking about his thoughts, but at this time, his assistant Xiao Chen came over with a data table.

"Mr. Zhang, great joy, great joy. ”

"Daiki?"

Zhang Ruiming was a little strange: "What kind of joy?"

"Our sales of Haier have soared threefold in the past month, reaching 70 billion yuan in a single month. ”

"What?"

Zhang Ruiming's whole body trembled, he almost couldn't believe it.

You must know that last year, Haier Group's annual sales in China were only more than 150 billion.

Even if it is the peak sales season, generally speaking, the monthly sales are only more than 20 billion at most.

However, the assistant Xiao Chen actually said that their monthly sales reached more than 70 billion at this time?

How is this possible?

Even the sales data of the global market of Gahaier is not more than 70 billion.

"Xiao Chen, the data of the statistics department will not be faked. ”

"Chairman, no, I've already confirmed, it's not fake at all. Our sales last month were more than 70 billion. ”

"Really?"

"Really, take a look at this data?"

The secretary, Xiao Chen, handed the form to Zhang Ruiming.

"My God......"

Zhang Ruiming looked at the data in the table with great excitement.

Among them, the sales of Haier refrigerators, washing machines, including air conditioners, rose by 400% year-on-year last month, and other small household appliances also gained considerable growth.

With such a performance, even Zhang Ruiming, who is the chairman, was completely taken aback.

"What the hell is going on?"

Although he was extremely excited about the skyrocketing sales last month, Zhang Ruiming felt unusual when he calmed down.

Although it is now the peak sales season, no matter how prosperous it is, it is impossible to skyrocket so much at once. And this year, their Haier's sales strategy is similar to that of previous years, and it has not changed much. Under normal circumstances, he would not have had such a terrible increase in sales.

"Chairman, we investigated, and recently we found that the brand influence of our Haier Group has suddenly skyrocketed. Many customers buy our home appliances because of our Haier brand. ”

"We have been playing the Haier brand for decades, and everyone used to be aiming for the Haier brand. ”

"Chairman, this time is different from before. In the past, Haier was the No. 1 brand in China, and no brand could compete with us. However, in recent years, market competition has accelerated significantly, and various brands have become stronger. Midea, Gree these brands in recent years under the brand promotion is not much weaker than us. But recently, we surveyed, and our Haier brand completely surpassed Midea and Gree all of a sudden. That's why this time we have seen such a significant increase in sales. ”

Assistant Xiao Chen kept explaining.

It's just that Zhang Ruiming is even more puzzled: "In this case, I am also a little confused." We haven't made any big moves on the brand recently, so how can our brand influence increase so much all at once?"

"Chairman, we haven't found the answer yet. ”

"Check, you have to find out. ”

"Yes. ”

Zhang Ruiming gave an order, and Haier Group acted quickly.

After a close investigation, they found a truth that they couldn't even imagine.

Originally.

What greatly increased the brand influence of Haier Group was because of an animation called "Haier Brothers".

Because this Haier Brothers is too popular, and the protagonists in Haier Brothers are almost the same as the trademark of Haier Group.

In the end, under the stimulation of "Haier Brothers", the Haier brand instantly opened the distance between it and Gree and Midea, the two major appliance giants.

This also led to an unprecedented 300% year-on-year increase in Haier's sales last month.

And Mo Bai, who learned about this, was a little depressed.

it.

He forgot that "Haier Brothers" was an animated film advertising for Haier.

It would have been nice if they had gone to Haier Group for an advertising fee when they first started broadcasting.

But now that "Haier Brothers" has been broadcast for a month, it is really a bit face-saving to ask for money again.

However, who is Mo Bai.

As a dime that likes to pluck out other people's teasing, how can he care about face.

I didn't care about anything, but I went to Haier Group in person to meet Zhang Ruiming, chairman of Haier Group.

After Mo Bai expressed his recognition of the Haier Group's brand and his respect for Haier, Mo Bai still asked for money.

"Mr. Zhang, what do you think of the Haier Brothers cartoon?"

"Good, good, very good. ”

"Yes, I also think it's good, many people think that the Haier brothers I made are funded by your Haier Group. ”

"Haha, we would like to invest in it, but we are afraid that even if we do, we will not be able to produce such a good cartoon. ”

"This is also, after all, there is a specialization in the art industry, you are experts in the home appliance industry, just do a good job of household appliances, I'll do a little animation or something. However, there are some regrets. Recently, the Haier brothers project encountered a bit of difficulty, originally planned to produce more than 200 episodes, because there is no funding, now only more than 40 episodes can be produced, and it will end next week. ”

"Ah, it's going to be over next week, so what's going to happen?"

"No way, Mr. Zhang, you're not making animation, you don't know, making animation is just burning money. Our entire project department also had no profit points, so we had to end it. ”

"Then how much money do you expect Haier Brothers to complete more than 200 episodes in the future?"

"It's not much, 10 billion. ”

"100000000000 !!"

"This is indeed a little less. ”

"It's less. ”

"It's a little bit less. You don't know, Miss Dong called me a few days ago and said that they had prepared 2 billion and asked me to make a cartoon. ”

"Miss Dong, which Miss Dong?"

"Dong Minzhu, Gree's eldest sister. ”

"It's her. ”

"What cartoon does she want you to make?"

"I haven't thought about it yet, but Miss Dong has a good topic for me, she said, the last cartoon is called "Haier Brothers", and the next cartoon is called "Gree Sisters", yes, Gree Air Conditioner's Gree. ”

"I ......"

Zhang Ruiming vomited some blood: "Mo Bai, don't say it, we will come out of 1 billion, can't we come out?"