Volume 3 Section 139 Take the first step and see through the future
Looking at groups of workers in light blue jackets chatting and laughing or walking or pushing bicycles into the factory gate, Sha Zhengyang felt that Huafeng Electric had succeeded in half the success, because Huafeng Electric had successfully captured the hearts of the workers.
Compared with the original Wanzhou enterprises, the fashion jackets that are mainly based on labor cloth toolwear are undoubtedly an idea of Huafeng Electric.
When he was in Yintai, Sha Zhengyang gave Lei Ting a suggestion to fully demonstrate the style of Huafon Electric as the first Sino-foreign joint venture in Yintai, so the design of the factory uniform abandoned the original durable old-fashioned toolwear, but adopted a jacket that is closer to the most popular style at the moment.
Even the style is borrowed from Hong Kong clothing, and the colors are also selected in the light blue of spring and autumn clothes, navy blue in winter clothes, and white striped shirts in summer clothes.
Guy like Huafeng Electric is mainly based on assembly and simple processing, unlike mechanical processing enterprises are mainly based on the process of turning tongs and milling, in fact, the defacement of the clothing is not bad, and the use of this fashionable style of clothing as a factory uniform, is not only conducive to establishing a corporate image, but also can encourage and attract employees to wear more, when wearing outside, it can also play an advertising effect.
Especially when the image of the enterprise is gradually established, whenever these employees go out, they will naturally form a psychological advantage over outsiders, which is also a process of forming corporate cohesion and centripetal culture.
After finalizing the acquisition of Wanzhou Electric Appliance Factory, Lei Ting asked for the ordered production line equipment to be shipped as soon as possible, and also asked the garment manufacturing enterprises that were originally Huafeng Electric Appliances in Yintai Factory to process a batch of ready-to-wear as soon as possible, so that they could be transported to Wanzhou as soon as possible for the employees of the new enterprises.
The first batch of processed light blue spring and autumn clothes can still be worn in December, and winter clothes are estimated to be delivered in January.
Standing in front of the window on the third floor of the office building, Sha Zhengyang looked at the scene in front of him and nodded with satisfaction.
As the bell rang, the factory gate slowly closed, except for a security guard in a police uniform standing on the guard box at the door, and a security guard observing in the guard room, there was basically no one on the road in the entire factory area.
"Thunder, it seems that these workers are in a state of flux, and they are not as lazy and undisciplined as they imagined. Sha Zhengyang turned his head and said with a smile: "It's really good to be able to do this in such a short period of time." ”
"I still think of a lot of ways, not only to encourage and punish economically, but also to talk about human feelings, and compare my heart to myself. Lei Ting looked very proud, "From the beginning of the training, we have repeatedly emphasized that we are a joint venture, and we must strictly follow the rules and regulations of the enterprise, so we have repeatedly reminded everyone to strictly abide by the factory rules and regulations. ”
"Well, this is what it should mean, so what do you mean by talking about human feelings and comparing your heart to yourself?" Sha Zhengyang was very curious about this.
"A certain number of late maneuvers are allowed every month, which is also considered to allow changes in case there is really something urgent on the way to work, but if there is a certain number of times, the full attendance bonus from the individual to the work team will be affected. Lei Ting smiled, "We also say that we will not mess up after the decision, and if we really have to deal with it later, we can't say that we are unpredictable." ”
"That doesn't work well?" Sha Zhengyang asked thoughtfully, propped his hands on the desk.
"It's okay, after all, this involves everyone's interests, personal interests and the interests of a work team are bundled together, if you have problems again and again, it is hurting everyone's interests, and everyone will naturally not tolerate you. Thunder smiled, "Over time, everyone has gotten used to it, and everyone can get the full attendance award." ”
"Management is also a very complex and esoteric discipline, and there are many differences between Hong Kong and the mainland, but most of them are the same, so we can still learn from them. Sha Zhengyang changed the topic, "How fast are these workers adapting to the new assembly line?"
"Overall, it's much better than the worst scenario, but it's slightly worse than the most optimistic scenario, but it's satisfying. Thunder did not hide, "After all, there is still a familiarization process, I hope that in the next three months, this side will be able to catch up with the silver station, the problem is not big, the excellent product rate is worse than that side, but it is also within the acceptable range." ”
"It seems that you are confident, what about the production capacity?" Sha Zhengyang asked again, this is the key.
"It's still in a slow improvement, I don't dare to rush too much, the defective rate is up, the loss is greater, I'd rather endure it." Lei Ting sighed, "The expansion of the production line at the Yintai factory is expected to be completed and put into operation after the year, when the production capacity will be released, the competition between Huafeng and Angel will be invincible in terms of production capacity, and the key is how to follow the expansion of the bottled water market to occupy the market." ”
"Well, I heard it, are you going to get rid of Dongfanghong?" Sha Zhengyang laughed faintly, "What, a little guilty?"
"Hehe, you can also understand, although the natural hall is strong, but after all, the national market is too big, even if it is a staking for three or five years, you can't occupy this market, after all, limited by the transportation radiation area, now there are two points in Wanzhou, which can radiate to Hubei and Henan provinces, but it can only be western Henan, southern Henan and northern Hubei and western Hubei, but the mineral water market in East China has begun to heat up, I have to consider, Huafeng is not going, Angel and local brands in East China are going to enter. ”
In business, Thunder is also very calm.
"Well, understood, that's normal too. Sha Zhengyang also knows that with such a big market, now is the time for the heroes to rise together, and it is far from the era of monopoly of big names more than 20 years later, so it is necessary to seize the market.
"But thunder, it is very important to seize the market, but it is more important to establish the brand, the water dispenser is a rapidly developing market, and the elimination rate will be accelerated in the future. As long as the brand of Huafeng is made into a golden signboard, then its value is not as simple as a few percent market share of a certain product. ”
Regarding Sha Zhengyang's ideas and suggestions, Lei Ting was also a little smack-smacked.
Although I have heard Sha Zhengyang mention it for a long time, but so many things have popped up all at once, especially when the water dispenser market is far from saturation, it always feels a little ambitious, but Thunder also knows that if it is not laid out early at this time, then it may be too late to prepare when it is really needed.
"Zhengyang, the goal you mentioned is too big and too far, I feel a little unbearable, um, or is this necessary for a great enterprise with a long-term goal?"
"Thunder, this is just one of my suggestions, of course, the top priority now is still the occupation of the water dispenser market, the establishment of the brand, but if the benefits are good next year, then I think you can consider the research and development of new products and the reserve of technology to start preparation. Sha Zhengyang's tone was full of determination, "A company that can't continue to invest in technology research and development in products can't be said to be great, and it can't even do it in the long run, and it can only follow the market forever, and eventually it may overturn in the market storm if you don't pay attention to it." ”
"Zhengyang, when you talk about technology research and development, do you mean the research and development of new products?" said Thunder muttered.
"Not only that, but also the optimization and improvement of the performance of existing products, or upgrading, as well as the reduction of product costs, which is an important means to increase profit margins. Sha Zhengyang patiently explained: "It also includes the research and development of related products to form a system, such as water dispensers and water purifiers, as well as household and commercial types." ”
Lei Ting listened very carefully, he really couldn't understand how Sha Zhengyang knew so much about this business, and his eyes looking at Sha Zhengyang were also full of weirdness.
Sha Zhengyang did not notice it, and continued: "It also includes products that have nothing to do with existing products but have long-term vitality, such as air purifiers, dehumidifiers, garment steamers, vacuum cleaners, juicers, microwave ovens, ovens, range hoods, water heaters, dishwashers, etc., which need to be considered according to the actual situation of the enterprise and the needs of product research and development in each period. ”
Finally sensing the strangeness of Lei Ting's gaze at him, Sha Zhengyang couldn't help but want to slap himself in the mouth.
This is too much mouth, many products have not yet appeared in China, like air purifiers and garment steamers, they are like a few treasures, how can they not make Thunder suspicious?
Coughing dryly, Sha Zhengyang explained quietly: "Due to the backwardness and imbalance of economic development in China, there is still a big gap between China and foreign countries, especially Europe, the United States and Japan, in terms of living consumption level, and many products are even unimaginable for us, but with the development of the domestic economy and the improvement of people's living standards, in Beijing, Shanghai, Guangzhou, Tianjin and other metropolises, even including Nanjing, Hangzhou, Shenyang, Harbin, Chengdu, Wuhan, Suzhou, Wuxi, Chongqing, Ningbo, a fast-growing city, will soon form a middle class with a high income. ”
"In the next ten to twenty years, their consumption will drive the overall upgrading of the entire market, and the country will focus on cultivating more and more people who get rid of food and clothing to become such a group with strong consumption power, which is the goal of the entire electrical appliance market. ”
Lei Ting rolled his eyes, "Zhengyang, I feel that you can see through the future, you have planned for Huafeng Electric, is it right for you to be the chairman." ”