Three film and television giants, three films, three genres, the audience overlap is not high.

"Heavenly Sniper" is a police film, "Tang Dynasty God Hunt" is a costume historical suspense film, and "Thirty Days of Divorce" focuses on romantic comedy.

Of course, in the same schedule, the total box office is limited, although there have been several big-selling films that have raised the box office, but first of all, it is a big-selling film.

Otherwise, in the same schedule, many times, it is a winner-takes-all situation.

Lin Xiao's original practice was to have an album a year, however, there are obviously some exceptions this year, and now it's September, and there is no news about Lin Xiao's new album, which makes Lin Xiao's fans a little disappointed at the same time, but it is also more understandable.

After all, the matter of "Dark War" is almost well known, and this calamitous film has poured too much energy into Lin Xiao.

He is also an investor, a screenwriter, a director, and a starring actor, and the sum of several identities can be said that the success or failure of this film is basically equivalent to the success or failure of Lin Xiao himself.

The post-production of "Dark War" did not take long, and the film was completed quickly.

However, regarding the schedule, this time, Lin Xiao was also a little entangled.

Because the cost of "Dark War" has increased significantly, if you want to make a difference, you must not be stingy in publicity, but in this way, the box office pressure of "Dark War" will be great.

Meetings related to Dark Wars are taking place in the Soaring Court conference room.

"Will the National Day schedule be too rushed?" Xiao Jie asked with some concern.

"Yes, if it's a National Day schedule, it's indeed too rushed, I think it can be released during the Spring Festival. Yao Ding of Tianhua Group, who will undertake the main issuance work, said.

"I agree with Manager Yao's statement that the National Day file is indeed too rushed. Shi Zhipeng of the co-distribution Ahri Pictures said.

"Although the National Day schedule is indeed too rushed, don't forget, right now, Tianxing, Xuanhuang, and the three movies of the earth are clearly aimed at "Dark War", if it is placed in the Spring Festival schedule, I think the challenges and competition faced by "Dark War" will be magnified several times. ”

"And if it's the National Day schedule, although it's a bit of a rush for us, but for the other three companies, they should feel that the time is more urgent. In terms of publicity, "Dark War" has experienced so many passive propaganda before, and I think this is an advantage. ”

"If it is changed to the Spring Festival schedule, of course, we can deal with it more calmly, but the same is the same for the three of them, and the Spring Festival schedule, not only the films of the three of them are competitors. ECCOM's Yan Wei said.

"I agree with Mr. Yan's opinion, our "Dark War" It is the first to finish, the first to complete the editing, it is now September, less than a month away from the National Day schedule, for us, although we have rushed some, but in fact, it is just that, and for our competitors, their films have not yet completed the final editing, for us is a little in a hurry, and for them, if they insist on being released on the National Day schedule, then they will definitely face more problems than us. Lin Xiao pondered for a moment and said.

After listening to Lin Xiao and Yan Wei's words, there was silence in the conference room, and everyone was thinking about the merits of the release on the National Day.

For "Dark War", it is true that the last one-month publicity period is a bit short, but in fact, the popularity of "Dark War" is already very high.

In terms of publicity, for a month, I will concentrate my efforts, with the support of ECCOM and Ahri, and there will be no problems at all online.

In the end, "Dark War" was officially announced that it would land in major theaters across the country on the National Day.

After this news came out, the three film and television giants were suddenly a little stunned.

Because as Yan Wei and Lin Xiao said before, for "Dark War", the release of the National Day file is indeed a bit rushed, but for the three of them, Dadi Pictures is a little better, because the post-production of "Thirty Days of Divorce" itself is relatively simple.

They have also finished the final editing.

But for "Tang Dynasty God Hunting" and "Sky Sniper Decision", it is imminent.

"Dark War" has been passively promoted several times because of the frequent accidents before, but the publicity of films such as "Tang Dynasty God Hunt" and "Sky Sniper Decision" has not yet been officially launched.

A month is really too tight for them.

But for Tianxing, this time is a must-win battle, because Tianxing can't afford to lose.

Previously, the successive defeats have made Tianxing a great loss of vitality, and after "Infernal Affairs", the two can be said to be an open and endless situation.

"Dark War" had frequent accidents before, and it was Tianxing who did his best, so they had to bite the bullet.

Otherwise, outsiders will only think that Tianxing avoided "Dark War" because he was afraid of Ling Xiao Pavilion and Lin Xiao.

But right now, "Dark War" was set for the National Day file in advance, but it caught them off guard, because as Lin Xiao expected before, they needed more time than "Dark War".

The media was also surprised by the National Day schedule for "Dark War".

""Dark War" hurriedly set the National Day schedule, an unexpected and reasonable choice!"

"The counterattack of "Dark War", who is more short of time?"

"Lin Xiao's directorial debut and debut "Dark War" unexpectedly set the National Day, which created a problem for Tianxing!"

After the announcement of the schedule of "Dark War", the publicity started quickly.

First of all, on the Internet, there are more topics of discussion about "Dark War", and the theme of "Dark War" is heating up rapidly.

At the same time, the propaganda strategy of "Dark War" also deliberately brought in the three major film and television giants, and the conspiracy theories throughout the article even released the grievances between Lin Xiao and Tianxing in every showdown.

In the war of this movie, although Ling Xiao Pavilion has won many battles before, but in comparison, Ling Xiao Pavilion is a weak person against any of the three giants such as Tianxing, not to mention that this time, it is still the three major encirclement and suppression of Ling Xiao Pavilion.

For a while, "Dark War" became a lone hero, and the effect of this strategy was still very good.

Tianxing, Xuanhuang, and the earth, etc., after all, they are old film and television giants, and they have produced a lot of good works, but there are more bad movies.

There are many people who like them, but there are also many people who hate them.

Especially in the previous few times, Tianxing's fiasco under absolute superiority made people pay more attention to Ling Xiaoge's new film "Dark War".