Chapter Twenty-Three: The Scene Cutting Project
Ford Brooke frowned and said, "Steve, Netscape has monopolized the entire Internet, will it be difficult for us to challenge it?"
Steve had apparently thought it through before, and he responded directly: "You're right, but you're ignoring the fact that nothing can be monopolized forever!" Netscape is popular because it's the world's first graphical browser. As long as we do it better than it and have more features, it will definitely be liked by users. ”
Steve's attitude and determination are as unwavering as where he started his business!! and whatever he believes in, he will do. He is confident that he can succeed! And success is just more than others, and AOL is alive in his hands.
Ford Brooke was slightly stunned, thinking to himself, AOL can stand out on the Internet, not for nothing, their CEO Steve Keys is a very tough personality and never give up!
Ford Brooke couldn't help but feel a little excited when he thought about AOL if he could replace Netscape.
"Steve, do you have any plans?" asked Ford Brooke with a hint of anticipation.
"First, poach people!" Steve said in a deep voice, "We developed our own browser, the time was too slow, and we had to poach people from the Netscape development team to speed up the development of our AOL browser." ”
"Second, make trouble for it. Netscape Browser has been making waves on the Internet by virtue of its dominance in the browser, and even forced the global online as the homepage, we can sue it for monopoly and illegal competition!!"
"Third, it's propaganda. On the web and in reality, there is a lot of advertising!"
"These three points are the most basic, but if you want to beat Netscape Browser, you need to find another way. Steve Keston paused, glanced at the crowd, and said, "This alternative is to bind !!."
Steve Keys stood up suddenly, walked in the middle of the crowd and said loudly: "In the early days of AOL, almost no users used our online services, and in the next month or two, the company could die almost every day, but even in the face of such a difficult situation, we still persevered!! we will go to every computer manufacturer to talk about cooperation, ask them to install our online service system! If they don't agree, we will go until they agree!"
"After a few months, we finally succeeded, and Apple agreed to follow our online service system!"
"Now, we're going to do the same thing as before. It's just that we just replaced the online service system with our browser!"
Steve Case suddenly raised his arms and said, "If all the computers were tied to our browsers, we would beat Netscape !!"
After listening to Steve's words, Ford Brooke was immediately excited, according to Steve's plan, if everything goes well, Netscape Browser is definitely likely to be pulled down!
"Steve, we at Sequoia Capital will definitely support you!!" Ford Brooke said on the spot.
That night, a very detailed and well-thought-out plan was completed amid the sound of everyone's talk.
Steve Keys named it "Project Scene"!
Henry didn't know that Steve Keys and the others had started a conspiracy to take out Netscape!
Steve and Sequoia Capital teamed up, very resolute, and the methods are also very vicious, within a week, Netscape Browser was poached more than a dozen people, even the original project team leader was poached. At the same time, AOL is still digging into the e-mail research and development team, and five of them have fled! Henry's face was as cold as ice when he heard the news.
hasn't waited for him to deal with the poaching turmoil!
AOL actually sued Netscape Browser for relying on a monopoly position and illegal competition!
When Henry saw Geely Hurt holding the court summons, he was furious: "AOL" is so hateful!!"
"Chairman, AOL sued us for a monopoly and forced the global online to be the homepage, thus cracking down on competitors. Geely Hurt's face was also furious. However, he spoke with a hint of helplessness. Netscape Browser is indeed taking advantage of the monopoly to carry out commercial activities.
Henry nodded to acknowledge that he understood, and then asked, "Is Lawyer Will here?"
"He's on his way!"
Not long after, Lawyer Will arrived in a hurry.
Henry told him about the situation, and then asked, "Can this lawsuit be won?"
Lawyer Will shook his head with a wry smile: "It's hard! However, I can drag on the lawsuit a little longer." As soon as possible, you will also add an option to the 'Settings' section of Netscape Browser that allows users to choose their own homepage. In the end, even if we lose the lawsuit, the judge will not punish us heavily, at most a little money!"
"Hmm. You deal with the case, Netscape Browser, we will solve it as soon as possible!" Henry nodded to Lawyer Will and said.
Lawyer Will chatted for a while, then went to prepare the materials and went to work on the case.
Henry then instructed Geely Hurt: "Pay more attention to the movements of the company's employees to prevent them from being poached by AOL again! Although AOL launched a surprise attack on us this time, it also reminded us of this! In the future, Nicholas must take this as a warning to avoid being passive." This time Nicholas was poached twenty or thirty technicians, and we had to find the reason not only from AOL, but also from ourselves. Is it that our company's treatment is not good, and the benefits are not good? Geely, you should think about these carefully, and then write a report to me. At the same time, a judicial department was established to be responsible for the company's lawsuits. I think it's going to be very exciting...... "Henry said at the end, sneering on his face.
AOL and Sequoia Capital are kind of messing with Henry!
Digging people and fighting lawsuits is simply a slap in the face of Chiguoguo!
Sequoia Capital and Henry are also starting to drift apart!
When the news of Netscape's defendant broke, the stock immediately plummeted, and Netscape lost $200 million that day. Subsequently, AOL held a press conference to announce, "The original team of Netscape Browser R&D team has left and transferred to the new owner AOL to create the best browser in history!"
After the press conference, Netscape stock plummeted, and the total market value fell sharply, reaching as low as $1.5 billion!
With the continuous coverage of major media outlets, Netscape stocks will continue to fall.
February 15th. A spokesperson for Netscape said, "Netscape has added the option for users to freely choose the homepage, and there is no monopoly problem!"
The next day, Global Online held a press conference to announce: "'Global Online Email' has 250,000 users, and at the same time, an email plug-in for Netscape Browser will be developed, which allows users to log in directly to the 'Global Online Email' !! without opening the Global Online Website."
The two news were released for two consecutive days, which immediately restored the confidence of investors. Especially when the "global online email" can be embedded in the Netscape browser, it is simply a talisman to the Netscape browser!
On the third day, Netscape announced that "Netscape has 108 patents related to the graphical interface of browsers, and our company will definitely investigate any patent infringement!"
Netscape stocks are soaring again!
AOL is not looking good.
Steve Case, grimacing, asked Jack Milton, the head of e-mail, "Can we develop a new graphical interface browser, bypassing the Netscape browser patent?"
Jack Milton smiled wryly, "I'm afraid not." When we first developed Netscape, Henry Williams asked us to set up as many patent barriers as possible, so it was impossible for us to completely avoid Netscape Browser patents!"
"Try to avoid their patents, and if you really can't avoid them, it doesn't matter, when our browser is launched on the market, it's a big deal to go to court later!" Steve Keys said in a deep voice. Steve Case understands that the United States is a country of lawyers, and it is normal for a lawsuit to drag on for a year and a half anytime and anywhere. Steve's mind was to drag out the lawsuit and then let AOL's browsers seize the market. In the end, even if the lawsuit was lost and the money was fined, it seized the market, which is more beneficial than disadvantageous for AOL!
What's more, the United States does not want Netscape to monopolize the entire market! AOL can pay patent money.
Jack Milton listened to Steve Case's instructions and nodded, "I understand!"
Jack Milton is the leader of one of the Netscape browser development projects, and he took his team with him to move almost all of them to AOL. At the speed of their development, it won't be long before a new browser is designed!
AOL is in action, and Netscape is not waiting!
Henry summoned Netscape CEO Jonathan Jackson and CTO Hank Payne, a 45-year-old professional manager who previously served as product manager for Sony in the United States, and Chief Technology Officer Hank Payne. Hank Payne, a twenty-nine-year-old postdoctoral fellow at Stanford University, was promoted because of his outstanding skills!
"AOL's going to have a browser war with us!" What do you two think, one is a Netscape manager and the other is a technologist?" Henry asked.
Jonathan Jackson pondered for a moment and said, "I think it's important to pay attention to the situation with AOL on the one hand, and to improve the Netscape browser on the other. Jack Milton is familiar with Netscape, so we had to improve Netscape to completely overdo them!"
"Users have reported that Netscape is slow to respond and takes 2 to 3 seconds for a web page to appear, so we try to fix this problem!"
Jonathan added: "Netizens have reported that it is too cumbersome to enter the URL, and we can add a favorites feature. If a user uses a favorite website to bookmark, the next time they want to log in to this website, they don't need to enter the URL, just click on the website in the favorites! Whether the browser can develop, the user experience is the most important. Netscape has taken over the market, and as long as we are strong at all times, AOL has nothing to fear!"
Henry smiled, they were right, but marketing is also important! In the previous life, Netscape was killed by Microsoft's IE bundled operating system.
Although Henry didn't know how AOL would promote the browser, he knew that those who came were not good, and those who were good did not come. Since AOL dares to challenge Netscape Browser, it must have something to rely on! (Please help vote...... )
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