Only three roadshows were scheduled, which is also because the three major underwriters are full of confidence in Meigo.com, and they are strong enough.

Citibank believes that only three roadshows are needed to sell those shares of Meigou.com.

Eventually, the three major underwriters and the shareholders of Meigou reached an agreement, and the stock was tentatively priced in the $40 to $50 range at the time of the roadshow.

After the three roadshows, the listing price will be adjusted according to the subscription situation.

……

After the meeting, everyone left, and after Wang Ye returned to his office, he grinded a cup of coffee by himself.

Then sit on the sofa chair in front of the large floor-to-ceiling window with a coffee cup in hand.

In Pengcheng in May, the weather is already relatively hot, and the temperature outside is as high as more than 30 degrees. Of course, the temperature in the office is 25 degrees Celsius, so you don't feel any heat.

If the U.S. goes public and reaches a share price of $50, the 350 million shares offered in the public offering will raise $17.5 billion.

This amount is already very staggering, but Wang Ye feels that it is still not enough, because his follow-up plan needs a lot of money to support.

As far back as he can remember, Alibaba's IPO raised $25 billion. Of course, Alibaba won't be able to go public until five years later.

But at that time, in fact, Alibaba's influence was not as good as it is now.

At this time, no comprehensive e-commerce platform can compare with Alibaba.

Jingdong has not yet risen, Vipshop is still doing group buying of luxury tail goods, and Pinduoduo has not yet been created.

And Meigo.com, which has a different business model from Alibaba, is not a direct competitor.

Why did Wang Ye want to list Meigou as soon as possible, because he knew that the further back you go, the more competitors there are, then the influence of the platform will be reduced, and when you go public, investors will naturally be skeptical about your development prospects.

This makes it difficult for the stock price to rise.

Now, Meigou is in a monopoly position of cosmetics e-commerce, and has opened up the sales of a new category of clothing, and there are gimmicks such as O2O, logistics, and cloud data centers, which is the best time to go public.

Moreover, only by going public this year and getting a large amount of money can we calmly lay out next year's big acquisition.

Therefore, we have to find a way to push the listed stock price of Meigou higher. Thinking of this, Wang Ye picked up the landline microphone and asked Liu Ruomei to notify Xu Jing and Li Xin to his office.

After a while, the two arrived together.

"Wang Dong, are you looking for us?" Xu Jing greeted Wang Ye with a smile.

"Come, sit here, it's okay, I'll ask you to come over and talk casually. Wang Ye sat on the sofa and motioned for them to come and sit down.

After the two of them sat down and Liu Ruomei served the coffee, Wang Ye asked with concern: "What is the sales momentum of Meigou recently? What is the expected sales and net profit this year?"

Although he can also see the data summary directly on the computer, there are many things that are more clear and clear to ask the direct manager.

Xu Jing heard Wang Ye's question, and immediately replied: "The sales of cosmetics have been growing steadily, and the sales of the Huashang brand have stabilized now, but because there is only such a brand, many users reflect that it is too simple, and I hope we will introduce more brands." ”

This is also normal, there are many brands in the cosmetics section on the Meigou website, and they are all selected brands, all of which are directly distributed by the website.

But the clothing section is more pitiful, there are only two brands, and THE TOP SHOP is not sold online, which means that you can only see it, you can't buy it.

Wang Ye smiled: "Don't worry, when the best products are officially launched, this problem will almost be solved." ”

Xu Jing had also heard of the company Youxuan, and asked curiously: "Is this brand a low-cost version of THE TOP SHOP?"

Most of the people in other affiliated companies think that Wang Ye's preferred product is a low-cost version of THE TOP SHOP, which is used to occupy third- and fourth-tier cities.

Wang Ye didn't bother to explain so much, just smiled and said: "You'll know when it's listed, but there will be a lot of styles of this brand, which is enough to support the clothing section of Meigou.com." However, it should be said in advance that the profit margin of this brand is very small, and it is impossible to give Meigou a 50% discount on the conditions of the exclusive online agent. ”

Like the Huashang brand, the online sales in the United States are 5% off, that is because the pricing of the Huashang brand has enough profit margins, even if it is 5% off, the company still has a lot of money to make.

However, the best products are definitely not good, the gross profit is low, and high-quality fabrics must be selected, with relatively exquisite cutting technology, the price is set to one or two hundred, how much profit margin can there be, so it is impossible to give the United States a five-fold calculation of the conditions.

Xu Jing didn't care when she heard it, she just nodded, although she is the general manager, but in the end, she still has to listen to Wang Ye.

The major shareholders of Meigou and Youxuan are Wang Ye, how to cooperate at that time, he put forward guidance, and everyone will be done with the implementation.

Wang Ye turned to Li Xin again: "What are the expected sales and profit margins this year?"

As the CFO, Li Xin is of course familiar with the company's data, and he replied directly: "Now the number of registered users of the company is basically saturated, and the growth of users is relatively slow, so sales are relatively stable." As of the end of April, sales have reached 32 billion, and it is expected that annual sales will reach about 110 billion, and the company's net profit is between 16% and 20%. ”

This data is unique among Internet companies, and of course those game companies must be excluded.

Like Amazon, Alibaba, JD.com, etc., they are still losing huge amounts every year.

Meigou.com can make a profit, but it also depends on its direct sales model, purchasing in large quantities at low prices, or directly signing exclusive supply and marketing agreements with manufacturers, and then selling them themselves.

In this way, the profit margin is relatively large.

Wang Ye nodded with satisfaction, such a dazzling financial statement, the roadshow will definitely make investors more confident.

Although the outside world is now speculating that Meigou can make a profit, outsiders do not know how much sales and how high the net profit margin is.

Because Meigou has not yet been listed, there is naturally no need to disclose financial information.

However, the sales of barely breaking 100 billion yuan are still a bit low, Wang Ye asked again: "If you don't add a brand, is there a way to increase sales?"

Xu Jing pondered for a moment before replying: "Then you can only do promotional activities and sacrifice a certain amount of profit to increase sales." ”

In the absence of a major breakthrough, unless you sacrifice profits, it is not so easy to increase sales in a short period of time.

Wang Ye also has a headache, although his vision and pattern are far beyond ordinary people, but after all, he is not an immortal, and it is impossible for everything to go well.

Just like now, if you want to greatly increase the sales of Meigo.com, you can't think of any good way for the time being.

After thinking for a while, Wang Ye asked again: "Large-scale promotions must not be done often, just have that shopping festival, but small promotions, is there a good idea?" ”

Xu Jing replied: "Our marketing department is planning a promotional column, which is a little different from the previous promotion model, that is, the model of limited sales. Pick a brand or category every week and run limited-time promotions. ”

Wang Ye's eyes lit up, and he blurted out: "Spike?!"

Xu Jing looked at him blankly and asked puzzledly, "What seckill?"

"Hehe, I mean it's more appropriate to call this promotion you planned. ”

Seeing Xu Jing's reaction, Wang Ye remembered that there is no website that engages in such activities as "seckill", so Xu Jing doesn't know what this means at all.

"Spike? Xu Jing pondered it for a while, and felt that this word was very appropriate.

Wang Ye's thinking was suddenly opened by this "seckill" activity, and he remembered that there will be an indispensable big killer for major e-commerce platforms in the future, that is, "big data analysis"!

In a few years, if any Internet company does not engage in big data analysis, it will be embarrassing to say that it is mixed with the Internet.

At that time, many users will be surprised to find that they have searched for a certain keyword on the website, and then open the web page, and the screen is full of recommended products related to that keyword.

For example, if you search for the keyword "Ma Yinglong" on a search engine, no matter what website you open, you will find all kinds of advertisements such as "Yuanda XX Hospital", "No Surgery and Painless Surgery", "Minimally Invasive Treatment, Get Out of Bed in 10 Minutes" and so on.

Or you occasionally search for "what brand of mattress is the most comfortable" on the Internet, and when you go to the e-commerce website, you will find that it recommends all kinds of mattress promotions for you.

Isn't it amazing, this is the application effect of big data analysis.

Big data analytics refers to the analysis of huge amounts of data. Big data can be summarized into five Vs: Volume, Velocity, Variety, Value, and Veracity.

With the advent of the era of big data, big data analysis has also come into being.

For the e-commerce industry, data analysis is very important, and it can indeed bring practical results.

For example, data analysis is used to make user portraits for precision marketing, and data analysis is used to improve the structure of existing products to allow users to have a better shopping experience.

Use data analysis to manage the user's life cycle, improve user loyalty, reduce user churn, tap the potential needs of users based on user purchase data, provide accurate services, expand influence, and so on.

When Wang Ye thought of this, he felt that he had opened the door to a new world, and he said to Xu Jing excitedly: "Immediately inquire about which of the major scientific research institutions doing Internet technology research in China is now engaged in big data analysis, and we want to introduce this technology!"

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