The big eyes of the little girl in the slideshow kept coming to his mind, which really touched his heart, Lin Ruofeng quickly wrote down the plot of the story, and his eyes were already red. Pen "Fun" Pavilion www.biquge.info

Following.

When Lin Ruofeng first arrived at Jiangnan TV, he was called by Song Hui to the planning department.

Meeting room of the Planning Department.

Everyone wanted to hear what Lin Ruofeng came up with, and wanted to see how capable this man, who was rumored to be very powerful by the outside world, could have.

Almost all of the people present had heard of Lin Ruofeng's deeds, knew that Lin Ruofeng had opened an advertising company, signed a cooperation contract with a TV station, and relied on the new version of "Happy Music" created by him, which became famous.

Since Lin Ruofeng put forward his idea, everyone wanted to see if it was in vain. As for what Lin Ruofeng said, this public service announcement actually took more than six minutes, and many people felt a little child's play in their hearts.

Six minutes, can it be called an advertisement? Do you think the longer the better? Can it break the current dilemma of public service announcements? Restore people's trust in charities? Many people remain skeptical and don't believe it.

And some people just listen to Lin Ruofeng's words. Admits that Lin Ruofeng is very successful in doing the show, but this kind of advertising thing is still professional, what skills can you have as a layman?

In the past, some people swore that their ideas would definitely succeed, but as a result, advertisements that relied on pathos to awaken people's love had little benefit. Even, that person was scolded very badly, talking about hype, deceiving people, and changing tricks to cheat money.

Therefore, they are not optimistic about Lin Ruofeng at all, and they have to rely on themselves and others for this public service advertisement.

"Xiao Lin, show us your ideas!" Song Hui was the first to break the silence.

"That's it, you sold Guanzi yesterday, and you want to show me today, right?"

"yes, you say!

"Well, if your idea isn't good enough, we also have time to think about other things, otherwise we won't be able to keep up!"

"Yes, yes, yes, if you focus on pathos, how miserable they are, how pitiful they are, don't say it!"

Seeing Lin Ruofeng sitting there for a long time without moving, everyone became impatient.

Seeing everyone's urging, Lin Ruofeng took out the plot he had written last night from his bag and handed it to Song Hui. "This is a story, I'm afraid the shooting time is six or seven minutes, Director Song, take a look!"

After receiving Lin Ruofeng's manuscript, Song Hui looked at it with a little expectation, and after a long time, Song Hui's eyes turned red. "This ...... That's so well written!"

Looking at Song Hui with red eyes, and also praised it, the rest of the advertising planning department was stunned for a moment, and they were curious to see what kind of idea made Song Hui, an old fritter, red-eyed and sour. Wouldn't it really tell how pitiful and miserable it was? This kind of thing can move Song Hui, but it may not move others!

"Director Song, have you finished reading?" someone asked softly.

Hearing this, Song Hui came to his senses and said embarrassedly: "That, it's too touching, so I can't help it." Lin Ruofeng's idea is great, take a look!"

After everyone heard this, they were tickled like a monkey scratching in their hearts, and hurriedly took the manuscript, leaning over their heads to look at it.

After a while, after everyone finished watching it, they saw that several of them couldn't help but shed tears.

"This ...... It's really, good!"

"I have to say that this shooting can definitely cause a big sensation. ”

"Yes, although it is the same description of pitiful, but this angle and method of shooting is far more shocking than the impact of directly describing the miserable!"

The planning department was amazed, this idea is fantastic. It turns out that public service announcements can still be shot like this? It's like a short movie, and when this effect comes out, everyone's hearts are already full of expectations.

At this time, everyone looked at Lin Ruofeng with different eyes, some were convinced, some were amazed, and some were worshipped.

Seeing this, Lin Ruofeng breathed a sigh of relief in his heart, the story is very good, but it is a long time, and I am afraid that it is not suitable. But judging from everyone's expressions, the story of this micro-film still has a certain degree of feasibility.

"By the way, I wrote a song about it!"

Lin Ruofeng released the compiled music score and lyrics.

Hearing this, Song Hui and the others were stunned, they knew Lin Ruofeng's level of songwriting, he was a person who had written songs for the two queens, and the songs he wrote quickly became well-known classic repertoire, even if they were among them, they all loved these songs. At this time, when they heard that Lin Ruofeng had written a song specifically for this public service announcement, everyone blushed with excitement and looked forward to seeing what song it would be.

Song Hui was the first to take the score and lyrics, and the people from the advertising planning department also quickly stood up from their positions and leaned over.

"If everyone gives a little love, the world will be a better place..... It's so well written!"

After reading the lyrics, everyone was amazed.

Lin Ruofeng smiled, this public welfare song is "Love Dedication" in the previous life, this song was a household name in the previous life, especially the song "As long as everyone gives a little love, the world will become a beautiful world" This song has become a well-known classic sentence, but a slogan for countless charity and public welfare.

Now this song plus the public service announcement filmed will definitely become a classic, because there is a story behind the song, and such a song can endure. In the same way, an advertisement supported by such a classic song will also endure. Whether you think of a song or an advertisement, it will conjure up another one.

"Director Song, although, although I think time is a problem, but this advertisement ...... I think I should try it!"

"Yes, although it is a bit long, if it can solve the crisis of trust in charity, it is definitely worth it!"

"That's it!"

Now the planning department is completely convinced by Lin Ruofeng, and helps persuade Song Hui one by one.

"Hahaha, even if you don't say it, I will agree!" Song Hui said with a smile, if this matter is done well, with the support of the government and the gratitude of charities, the position of the director of the TV station can still run?

"But let's take this advertisement to Jiangnan Charity, and if we think it's feasible, we'll shoot it immediately!"

"Yes, Director!"

......

Gangnam Charity.

Since the beginning of the crisis of confidence, charities have become increasingly disliked and reviled by people, and very few people actually believe in them. For this reason, many charities are distressed by this, why are there scum who cheat money among their peers, and they don't even talk about themselves, so what to do with those who need help?

This time, the Jiangnan organization helped a mountainous area, and many of these things made the people of Jiangnan charity sympathetic, but the strength was weak.

Therefore, Jiangnan Charity persuaded the Jiangnan government to shoot a public service advertisement calling on people in the community to donate to the mountainous area. After waiting for two days, there was no news from Jiangnan Satellite TV, so I couldn't help but be a little anxious.

Although it is said that because of the crisis of trust, public service advertisements are not easy to handle, but they still hope that Jiangnan Satellite TV can make an advertisement that really solves the problem, redeems trust, and helps more people in need in society.

Lin Dong, as the person in charge of this time, anxiously waited for Jiangnan Satellite TV's reply.

Just as he decided to call and ask how it was going, the assistant hurried in. "Mr. Lin, Jiangnan Satellite TV faxed the advertising plan over!"

"What, show it to me!"

Lin Dong read it page by page, frowning slightly at first, becoming a little surprised, and in the end, tears appeared in his eyes. After reading it, Lin Dong took a long breath. As the person in charge, he ran back and forth to the mountainous area, and felt more about the things in the mountainous area, and this advertising plan had the greatest impact on him, and he couldn't help but shed tears.

"Tell Jiangnan Satellite TV, charity, thank them, and thank you for coming up with this plan, Lin Ruofeng!"