Chapter 54: Anti-Piracy Fighters!
Li Zetian deliberately sent Wozniak to participate in the development of the Mos6502, so that Apple also had experience in microprocessor development. Pen × fun × Pavilion www. biquge。 infoIn the future, we can set up our own processor design department!
Apple won't stop working with other processor companies, but it would be better if it could design chips itself. Chip overlords like Intel are often accommodated by other computer companies, compatible with it, and controlled by others, resulting in the inability to fully express the characteristics of their own products.
The year 1974 passed quickly, and from 1975 onwards, there were many kinds of personal computers on the market, and it was a chaotic situation of demons dancing wildly.
Apple-l has also suffered a huge blow as a result.
Li Zetian decided to reduce the price, and the price of Apple-l gradually decreased from $2,000 at the beginning, first to $1,900, then to $1,800, and then to $1,500.
These are nothing, competition is inevitable.
However, there are some computer companies that blatantly copy Microsoft's BASIC compiler and then slightly modify it and install it on their own personal computers.
This piracy has caused a huge loss to Microsoft!
No, as soon as Li Zetian went to Microsoft, Bill Gates reported the matter to him.
"Chronos, these companies are simply ignoring Microsoft, ignoring the law, and they have to take them to court, or they will cause more and more damage to Microsoft!" said Bill Gates.
In fact, Microsoft's BASIC copyright licensing fee is very low, and it follows the strategy of small profits and quick turnover, so as to occupy the market as soon as possible. However, there are always companies that are not willing to spend even a small amount of money.
Li Zetian very much supported Bill Gates' suggestion, "Sue it! Resolutely crack down on piracy! All computer companies that have plagiarized Microsoft's BASIC language compiler have taken a lawsuit to court, and they would rather spend money on a lawsuit than let the villain succeed! Through this example, I don't think anyone will dare to pirate our software in the future!!
Of course, Li Zetian's words are only aimed at companies that are bound by national laws, even if the companies in Chinese mainland are counted, the state does not care, Li Zetian is still in charge?
Piracy is three feet of ice, not a day's cold.
But if you look at it from another angle, piracy helps Microsoft's operating system quickly occupy the market and form a monopoly!
"Well, okay, then I'll ask my father to help me and get a little less lawyer's fees!" Bill Gates nodded.
"Well, that's great!" Li Zetian said with a smile.
"By the way, in addition to computer manufacturers pirating our software, the group of computer enthusiasts is also frantically spreading "pirated" BASIC compilers, and even spreading rumors, they don't know which company developed this BASIC compiler!"
At that time, hard disks were too large and expensive, floppy disks were too expensive, and the main storage tool was the tape, to be precise, the box-type "computer belt", which had the advantages of large capacity and low price, and was the main storage of computers at that time. As long as computer enthusiasts have a "computer belt", it is easy to make a copy of the BASIC compiler, and Microsoft suffers!
However, the law is powerless against computer enthusiasts, because the laws at that time were not sound and extremely unbinding.
Li Zetian frowned and said, "Well, this is indeed a big problem. Computer enthusiasts are a very large group, and if they all use genuine BASIC, Microsoft will make a good profit! Bill, do you think of any way to stop them from spreading pirated BASIC?"
Bill Gates shook his head and sighed: "There is no good way, the law cannot restrain it, we can only rely on ourselves! I plan to write a few articles for the computer enthusiast press, condemning this kind of piracy with deep hatred, hoping to arouse people's conscience!"
Li Zetian nodded, for the sake of today, this is the only way.
At this stage, BASIC authorized copy is Microsoft's only income, if everyone engages in piracy, Microsoft will have no income, and employees' salaries, as well as rent, electricity, water, etc., can not be paid, this is a very serious problem!
A few days later, Bill Gates' article was published in several computer magazines.
"To all the computer enthusiasts who are using and spreading pirated Microsoft BASIC, your piracy has deeply damaged the interests of a company, and I hereby strongly condemn this kind of behavior! For software developers, they spend a lot of time and money to develop a good software, if everyone uses and disseminates pirated software, software developers will not get the respect and rewards they deserve, just ask, who is willing to bother to develop an excellent software in the future? At that time, if there are no developers willing to develop software, the market will be full of junk software, which will seriously hinder the normal development of computer software......"
Not only did he write to major newspapers, but he also often went to the computer enthusiast club to give lectures.
For a time, Bill Gates became Microsoft's anti-piracy fighter, and even attracted the attention of the US legal department, and some officials proposed to formulate perfect laws for software, computer and other industries, especially the problem of piracy.
Li Zetian was stunned, and it really made Bill Gates a little famous......
At the same time, Microsoft's exposure to this anti-piracy campaign has increased dramatically, and most computer enthusiasts know that the most popular BASIC compiler on the market today was developed by Microsoft. As people's awareness of the genuine version increased, Microsoft's revenue began to rise, and in January it recorded a revenue of more than $200,000 for the first time!!
Of course, $200,000 is not much. But as the number of personal computers increases, Microsoft's revenues will soar like a rocket! And once the Excel spreadsheet office software is developed, Microsoft's revenues will skyrocket. Even if a copy sells for $100, people will come flooding in. With Excel alone, Microsoft can become a company with a market value of over 100 million dollars!
Li Zetian couldn't help but think from time to time that Microsoft had to hug Apple's thigh at the beginning, and then IBM had to hug IBM's thigh, and that there were countless powerful opponents during this period, and it was really a bit pitiful before he was strong! It was really not easy for Bill Gates to develop Microsoft into an incomparably huge software empire!!
Microsoft has Bill Gates in charge, and Li Zetian is still very relieved. Under the leadership of Tian Shuai, Apple has also developed rapidly.
What Li Zetian wants to do is to rely on the memory in his mind to control the overall situation and come up with ideas by the way.
"Tian Shuai, you can help me contact Hollywood director George Lucas and ask him to meet. I heard that he was going to make a sci-fi film called Star Wars, which was very much the same as our Apple-ll personal computers. So, I'm going to get Apple to invest in this movie and put Apple-ll ads in this movie!"
"Product placement in the movie?" Tian Shuai said in surprise, the first time he heard someone say that.
Li Zetian explained in detail: "It is the scene of using Apple-ll personal computers many times in the movie, plus some close-ups, if this movie is popular, then there will be more people who see our company's products, which can naturally play a great role in publicity!"
Tian Shuai nodded frequently, full of praise for Li Zetian's idea, "But, Mr.li, if no one watches this movie, wouldn't our investment be a loss?"
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