Chapter 117: Victory
In fact, since late April, pirated tapes have been on the market. Pen, fun, and www.biquge.info
Li Zetian decided to sell all the equipment of Apple's music tape factory in Hong Kong, and there is no doubt that the buyers were basically pirates!
At the beginning of May, a small number of pirated tapes appeared on the market. By mid-May, a large number of pirated tape factories had been built, resulting in an entire market filled with pirated tapes, with pirated tapes in kiosks, convenience stores, supermarkets, newsstands, video stores, bookstores, and so on.
More and more Walkman users are buying pirated tapes, and non-Walkman users are aware of the existence of pirated tapes, so they are going to Apple's flagship stores to buy their Walkman. Apple's flagship store is gradually coming back to life.
These days, Li Zetian is under tremendous pressure, and his tired eyes are bloodshot, but at this moment, he laughs and laughs uncontrollably! He knows that if Apple wins, it won't be long before the anti-Walkman alliance collapses.
Of course, the Anti-Walkman Coalition has not failed to crack down on pirated tapes, but no matter how awesome the record company is, it can ban video stores, can it still ban commissaries, convenience stores, supermarkets, bookstores, and newsstands? Does it dare to oppose so many companies?
It is true that the US law is very strict against piracy, and people's awareness of genuineness is relatively strong, but ...... There are no genuine tapes for sale, so what else can you buy except pirated tapes? It is precisely because of this situation that pirated tapes have the soil for rapid growth!!
Li Zetian felt relaxed, couldn't help humming a song, and came to Tian Shuai's office.
He said to Tian Shuai: "It depends on the situation, the Walkman is about to usher in a sales climax, and it is time for the factory in Hong Kong to start, and in addition, the previous tape factory will also be changed to a Walkman production factory to increase production capacity, and we will not only sell the Walkman to the United States, but also sell it to the world!"
Tian Shuai was also in a good mood, nodded and said, "Okay, I'll inform the people in Hong Kong later." ”
At this time, the Anti-Walkman Alliance was already in disarray.
The board of directors of EMI Records privately decided to produce music tapes.
"I didn't expect pirated tapes to develop so quickly, like wildfire, sweeping the American market, it was just unexpected!" a senior executive sighed slightly.
"We don't make tapes, but users need them, so the money goes to the piracy factories. At the same time, it has had a big impact on our vinyl records! Instead of that, we might as well make our own tapes and recoup a little bit of the loss!"
"Yes, the general trend is the same, we can't be stubborn!"
"Ladies and gentlemen, how about our cooperation with Apple? You know, if the tapes can be bundled with the Walkman, this will greatly boost the sales of the tapes! It is reported that because of the cooperation with Apple, the sales of the tapes have increased dramatically, and the revenue has increased several times, and some have even increased by more than 10 times!"
"Yes. So, right now, if we EMI Records can be the first to cooperate with Apple, we will definitely be able to reap the greatest benefits!"
"Well, yes, you have to get ahead of the other record labels!!"
“……”
Soon, EMI Records made a decision.
In the afternoon of the same day, the CEO of EMI Records personally flew to Apple's headquarters.
Li Zetian sat on an office chair in the office, took a sip of tea slowly, and asked the visitor unhurriedly: "Mr. Owen Nixon, I don't know if you are here, is there something wrong?"
In fact, Li Zetian had already guessed the other party's intentions, but he just wanted to ask knowingly, give him a little color, didn't the record companies all be very bullish at the beginning? Now he is going to cooperate with Apple?
"Yes," Owen Nixon said with a smile on his old face, not embarrassed at all, "among the anti-Walkman coalition, EMI Records is willing to be the first to stand up and support Apple and is willing to cooperate with Apple!"
Li Zetian began to pick up Qiao at this time, and said with a hint of irony: "Mr. Owen Nixon, Apple has repeatedly offered to cooperate with EMI Records, but you have ruthlessly refused. Now you want to work with Apple, but this time it's our turn!"
Owen Nixon's face was thicker than the city wall, and after listening to Li Zetian's words, he was not angry at all, and still smiled on his face: "Yes, I have to admit that this is a major mistake by the decision-makers of Baidai Company, and here, I apologize to Apple." Isn't there a saying in the business world: 'There are no permanent friends and no permanent enemies in the mall.'" 'Yesterday, Apple and EMI Records were enemies, but today, we can be friends, don't you say, Mr. Li?'
EMI Records can cooperate with Apple, of course Li Zetian welcomes it, his previous attitude was just to give the other party a disadvantage, let him know that Apple is not a role that comes and goes at a moment's notice. But I saw that the other party put his posture so low, and his attitude was sincere. Li Zetian didn't plan to continue to embarrass him. If Apple can reach a partnership with EMI Records as soon as possible, it will greatly benefit the sales of the Walkman!
When the time comes, the anti-Walkman coalition will be broken, and more and more record companies will choose to compromise and have to produce music tapes. In this way, your Walkman will become popular all over the world!
At this time, Li Zetian nodded and said, "Yes, there are no permanent friends and no permanent enemies in the mall. Apple is willing to cooperate with EMI Records!"
Owen Nixon stretched out his hand and said with a smile: "I hope our two companies can work together happily!"
"Hmm!"
Li Zetian shook hands with him, and then discussed the content of the cooperation, including specific details such as binding sales, how to share, and how to promote.
The two talked for an hour and a half before it ended.
When Li Zetian sent Owen Nixon out of the door, he returned to the company, and all the employees looked at him in unison.
Li Zetian smiled slightly and said, "Announcing the good news, EMI Records has bowed its head to us and compromised and expressed its willingness to produce music tapes! In the future, Apple's flagship store can sell any cassette music from EMI Records!"
When everyone heard this, they danced excitedly and shouted!
"Won, we've finally won, we're winners!!"
"Long live Apple!!"
"Long live Mr. Li!!"
“……”
At this moment, many people are so excited that they even shed tears, and the difficult years of one and a half months have made many people's nerves tense very much, and the whole person is almost suffocated.
Li Zetian's eyes were also slightly red, and he held back his tears and said to everyone: "Everyone has worked hard for this time, and after the Walkman sells well, I will prepare a big red envelope for everyone!!"
"Yay!!"
Excitedly and happily, everyone picked up Li Zetian, and then threw him into the sky together, shouting, "Long live Mr. Li!!"
Every time Li Zetian was thrown into the sky, he couldn't help but scream, first, he was happy, and second, he was worried that if they didn't catch it, his ass would bloom.
……
……
The news of EMI Records' partnership with Apple soon spread to the "Anti-Walkman Alliance", and the members of the alliance cursed one by one, thinking in their hearts to hurry up and produce music tapes. Within a few days, Polygram Records, Universal Music and other companies announced the production of music tapes, and so far, the "Anti-Walkman Alliance" existed in name only.
A week later, the Walkman is a big hit!
At the end of May, Li Zetian was interviewed by Time Magazine as a victor.
The reporter asked him, "Mr. Li, what makes you believe that Apple will win in the end?"
He replied: "It is every employee who has worked hard for Apple, and it is they who have given me invincible faith and strength!!