this day.

Early in the morning, Wang Chen got up early, he was going to deal with the affairs of the western silver and jade business, and then go to work on other things, he couldn't stay in this company all day long, how precious is buddy's time, it is better to think about how to run his small kingdom well if he has that time.

in the company.

As soon as Wang Chen came, he convened a meeting of the collective high-level leaders.

At about nine o'clock in the morning, the conference room was already full, except for one or two high-level executives who were on a business trip.

Looking at the people sitting below, Wang Chen cleared his throat and said, "Good morning, everyone." ”

"Good morning, chairman. ”

"Good morning, Chairman. ”

More than a dozen high-level executives each responded.

Wang Chen hummed and looked at Cai Lin, who was sitting on his left side, "Dong Cai, read to me the business that our company operates." ”

"Okay chairman. Cai Lin put her hands on the conference table and said seriously: "Our company's main business is the processing and wholesale sales of gems and jewelry, the wholesale sales of jadeite raw materials, followed by the development of cultural tourism projects, arts and crafts, cultural office supplies, sporting goods, Wujinjiaodian, chemical raw materials, building materials, Wholesale and retail purchasing and consignment sales of metal materials, agriculture, forestry and flower planting, textile production and sales and import and export trade, office automation high-tech development, new technology product development and sales, industrial investment, operation and import of raw and auxiliary materials, machinery and equipment, instrumentation, spare parts and accessories required for scientific research. ”

Quite a few high-level executives are a little strange.

At the first high-level meeting held by Wang Chen after becoming chairman, he asked how much business the company had and what it was doing?

Vice President Ma and Liu Geng glanced at each other, feeling that something was about to happen.

Wang Chen said again: "Manager Chen, what about the turnover of these businesses mentioned by Chairman Cai above?"

Manager Chen of the sales department is a woman in her forties, she is well maintained, her face looks like she is thirty-two or thirteen years old, she said, "Let me see ......"

Before he finished speaking, Wang Chen interrupted: "Just talk about it roughly." ”

"Uh...... All right. Manager Chen looked at the people present: "The company's main revenue is concentrated in gold jewelry and jadeite, accounting for about 85% of the annual revenue, followed by industrial investment, accounting for 10% of the total revenue, and the rest of the businesses together, the proportion is only 5%. ”

Wang Chen hummed and said in an astonishing voice: "In addition to jewelry and jadeite and industrial investment, since the revenue of other businesses is very low, let's transfer them all." ”

"Huh?"

"All transferred?"

"What do you mean, Chairman?"

A group of people were a little confused by what Wang Chen said, many businesses were developed by the company in the past one or two years.

Isn't that nonsense?

Chairman, do you know how to operate?

Which listed companies are not diversifying today, and you are going to cut all the projects that have been developed with great difficulty?

Everyone was very incomprehensible.

Manager Qian of the Strategy Department said euphemistically: "Chairman, no matter how small the mosquito is, it is still meat, is it too anxious to end those businesses so rashly? I think some businesses can try to invest again to see the follow-up development, if the operation is not good, it is not too late to give up." ”

"No, give it all up. Wang Chen insisted on going his own way: "We started as a jewelry maker in the West, and the company's history is still above Zhou Dasheng, but what is the scale of Zhou Dasheng now, and what is the scale of our company?"

A senior vice president muttered, "When our market value peaked, it was about the same as Zhou Dasheng." ”

It just so happened that Wang Chen's ear power was better, and when he heard it, he didn't hesitate to ask the past, "So what about the brand influence? What about the customer base? You go to the street and ask people if they know about Zhou Dasheng? The first reaction of people must be, oh, this is a jewelry brand, if you ask people about Western silver and jade, I guess seven or eight out of ten don't know, right?"

The senior vice president was silent when asked.

The other high-ups did not say anything more.

Indeed, Western Yinyu can compete with today's Zhou Dasheng at the peak of market value, but compared to market share and influence, I'm sorry, Zhou Dasheng can throw hundreds of streets of Western Yinyu.

Don't look at Zhou Taisheng's market value is only 16 billion, and the brand value of other people is estimated to be as high as nearly 30 billion, but what about Western silver and jade?

Vice President Ma seemed to have guessed something, and he took the initiative to ask, "Chairman, what do you mean?"

"I mean, from tonight onwards, our company specializes in jewelry. Wang Chen leaned back in the chair, looking very casual, but his attitude was very serious: "Vigorously develop offline stores, add more types of jewelry, not only gold and jade, ruby, sapphire, diamonds and even silver products, etc., don't be afraid to spend money, please the most popular celebrity endorsement, do the largest publicity, and Chow Tai Fook, Chow Tai Sheng, Lao Fengxiang and so on to seize market share!"

"But we don't have an advantage. ”

"Yes, they have almost taken up the market share. ”

"And if there is large-scale advertising and the increase of offline stores, I am afraid that the capital chain will not be able to keep up. ”

Several high-level comments were made.

"How can the capital chain not keep up?" Wang Chen looked at one of them, "Our company's inventory has accumulated 1.2 billion worth of gold, in the near future, if the court pronounces a verdict, Cao Ding will also return the money that embezzled the company's billions worth of assets, of course, that is relatively far, but what are you doing in the inventory? Send it to the processing plant to make jewelry and sell it at a relatively low price, remove all kinds of costs, as long as there is half of the profit, we will do it!"

Manager Chen of the sales department was stunned, and she sweated: "In this case, we will be attacked by other jewelry brands, and the profit is so low that it is easy to sell out, what should we do if we can't keep up with the supply at that time?"

Liu Geng nodded and said: "We only have seven gold manufacturers in China, with the qualification of production firmness, domestic gold from mining to smelting to processing belong to the national holding plan, the finished gold products are generally kept by the state treasury, like the supply, each brand has a limit every year, which is the largest source, followed by gold recycling, which every jeweler is doing, but it can't stand up to consumption as you said." ”

Others mean the same thing.

Indeed, if you sell at a low price now, gold jewelry can easily attract many customers and even seize the market, but this is basically impossible, because every year gold manufacturers give a certain limit to the brand, more than that amount, sorry, no matter how rich you are, it is useless.

But is this question a problem for Wang Chen?

Not to mention anything else, there are still 30,000 catties of gold piled up in his mysterious space, of course, the gold content may not be as high as that of modern society, but as long as it is refined.

Again, the gold mines in Myanmar during the Northern Song Dynasty were not small, besides, even if the gold mines in Myanmar were finished, Wang Chen could still obtain them from other places, such as ancient Indonesia, he clearly remembered reading a report that the country's gold reserves in Glasberg were as high as 3,500 tons, which was enough for the development of a jewelry brand?

Wang Chen said without hesitation: "You don't think about the supply of goods, I will solve it, not only gold, including rubies, sapphires, diamonds, etc., I can help contact suppliers, you only need to be responsible for doing a good job in the process, making it beautiful, so that customers feel that it is worth the money, why is Chow Tai Fook's gold jewelry sold more expensive than others or sought after?" It's that the craftsmanship of others is doing well, I hope our company is the same, okay, it's decided, Manager Qian, your strategy department will make a plan for me, I will get it to the board of directors to vote, and if it is passed, it will be implemented. ”

The high-level executives were speechless for a while, who doesn't know that you are the dominant family on the board of directors, isn't voting just a formality, but since Wang Chen said that he will solve the most difficult source of goods, everyone has no opinions, as long as there is enough supply, nothing else matters.

"The meeting was adjourned. Wang Chen took the lead in standing up and walking out.

Regarding the content of today's meeting, Wang Chen did not do it on a whim, but carefully planned it for a long time.

Isn't it to spend so much effort to gain control of Western Yinyu just to facilitate the sale of gold, silver and jewelry resources, if Western Yinyu can't have a huge customer base, then it's not in vain that buddy spent so much money and so much energy?

Of course, once Western Yinyu grabs a certain market share, then Wang Chen's annual income will be terrifying.

Like Chow Tai Fook and Lao Fengxiang, the annual turnover is three or four hundred billion.

If Western Yinyu can do that, then Wang Chen can earn at least 20 billion yuan from this company every year.

Some people may say that turnover does not represent net income.

Yes, turnover does not represent net income, but the jadeite, gold and even other jewelry sold are valuable in their own right?

Making 20 billion is not much at all.

Even, he can also make Western silver jade become a "jade supplier", "ruby supplier", "sapphire supplier" and so on, in addition to offline stores and many jewelers to compete, you can also be a raw material supplier for jewelers, which may have to go through several procedures, including not Wang Chen directly selling these raw materials to make a lot of money, but it is safe, a few steps down, it is difficult for people who want to check.

At that time, it will not be as simple as making 20 billion a year.

China's annual jewelry industry now has a total annual sales of more than 600 billion yuan, Wang Chen dares to say that as long as the operation is done properly, it is very simple for him to make a hundred billion yuan from it every year.

How much is Bezos, the richest man in the world, worth?

At its peak, it was more than $140 billion.

As long as Wang Chen concentrates on the jewelry industry, he can reach this number in ten years, and what is even more terrifying is that he has a net worth, not an ethereal worth.

Therefore, Wang Chen, who can shuttle through the time and space of the Northern Song Dynasty and modern society, is very suitable for engaging in the jewelry industry, of course, the first important thing is to grab market share, if this point cannot be done, the rest is empty talk, and if you want to kill a bloody way out of it when the market share is almost occupied, the first thing to do is to come up with a blueprint of great strategic significance.

Wang Chen has already thought about it - price war.

A simple and crude price war is always the best means to seize market share, others may only be able to fight a price war for a month, three months or even half a year, because they can't afford it, Wang Chen is different, as long as he is willing, even if he is the enemy of jewelers all over the world to fight a hundred years of price war, he is not afraid, and it is so capricious to have the resources of the entire Northern Song Dynasty time and space!

……

Afternoon.

The Strategy Department has made the plan out.

In the office, Wang Chen took a look at the plan, and the strategy department meant to add 50 offline stores in the first year, and then grow in turn.

After reading it, Wang Chen felt that it was too conservative, such as Chow Tai Fook, Chow Tai Sheng and Lao Fengxiang and other big brands, which company does not have more than 2,000 stores?

If the number of companies increases by 50 per year, it will take decades to catch up.

"Manager Qian, change it again, the number of stores is too small. Wang Chen said dissatisfied.

Manager Qian smiled bitterly: "Chairman, it will cost seven or eight hundred thousand yuan to rent a counter in the shopping mall, and if it is an individual jewelry store, it will cost at least two and a half million yuan, fifty is a lot, and the company does not have much money on its books, just these fifty, I estimate that they will have to borrow from the bank." ”

Wang Chen raised his head and said: "I can lend some to the company if I don't have money, but the number of stores must keep up, and then a publicity must keep up, don't be afraid to spend money, the brand is done, won't all the money invested come back?" The project is not good, but can not be adhered to, I have a lot of idle funds on hand, willing to help the company, my goal is to increase at least 200 offline stores this year, as long as there are prefecture-level cities, I want to see offline stores with Western silver jade. ”

Manager Qian was speechless: "If there are 200 individual stores, the investment should be at least more than 500 million, which is not a small amount." ”

"Is it only 500 million?" Wang Chen was stunned for a moment.

Manager Qian almost fainted, what do you mean by only 500 million?

Wang Chen smacked his lips and said: "It seems that I have calculated less, in this way, at least 500 stores will be added offline this year, and I will be promoted on a large scale, don't be afraid to spend money, throw it in, what advertorials, video advertisements, TV advertisements are outdoor advertisements and newspaper advertisements, etc., all get it for me, so what kind of C-position debut star who plays basketball is not very popular, please ask him to endorse." ”

Manager Qian immediately said: "Don't, don't, chairman, don't, that person is not very good outside, and if you ask him to endorse us, our reputation will be stinky." ”

Wang Chen laughed, "Does a bad reputation mean that you are famous? Now our company doesn't even have the qualifications to have a bad reputation, so you can do what I say, and ask that person to come over to endorse, and he also has his own publicity team, which can save us a lot of publicity costs." ”

Hey, how to expand fame without controversy?

is to be controversial, no matter whether the C-position debut star who plays basketball is a real fire or a fake fire, at least there is a topic, Douyin, Tieba The vast majority of people are in the black, once it really endorses the Western Yinyu, Wang Chen believes that the Western Yinyu will soon become a household name, no problem, the black one is all over every corner of the Internet.

Western silver jade now has to consider not whether the reputation stinks or not, but whether it rings or not, once it rings to a certain point, are you afraid that there will be no customers to come to the door?

As for the reputation, it's not too late to change the spokesperson after it is famous.

In the end, the matter was settled, and Manager Qian went back to make a plan.

Wang Chen carefully calculated, if according to his own plan, the Western silver jade gold reserves and sales volume should reach at least 100 tons, well, he calculated according to Lao Fengxiang's gold sales and reserves, it is definitely not accurate, but he must calculate it that way, because once the brand promotion is really popular, maybe in the market share expansion stage, 100 tons of gold is really not much.

There are also many other types of jewelry that are needed.

Phew, I don't have enough money.

Wang Chen leaned on the boss's chair and thought for a long time, feeling that he should go back to the Northern Song Dynasty and start mining all kinds of gold, silver and jewelry, but the speed was a little slow according to the ancient mining method, he felt that he should get some high-tech to go to ancient times, and he also had to teach a group of students to come out, at least to be able to operate excavators and so on, alas, it is a pity that there is no Lan Xiang in the Northern Song Dynasty, otherwise he can save a lot of effort.

Forget it, buddy, let's go back this time and drive a blue Xiang first.

Wang Chen thought about it, he will go back to the Northern Song Dynasty after work today, and whether he can make 100 billion yuan a year depends on whether the excavator technology is strong enough!