Chapter 137: I'll Go, It's Too Hot!
Intel (processor) companies soon elected a new CEO, Ted Hough, the father of microprocessors. Pen, fun, and www.biquge.info
Both prestige and technology are impeccable.
This is the older generation of Niu Cha scientists, and among the rising stars, Wei Xiuping, a Chinese-American in his twenties, also has a relatively high vote and has become a key training object, which in the past, the status of Chinese Americans was very low, but now it is different, there is a person like Li Zetian, and the attitude of Americans towards Chinese Americans has changed a lot.
Intelligent, high IQ has become the label of the Chinese.
Some have even compared the Chinese to the Jews, saying that these two races are the smartest people in the world.
Now, every time a college freshman signs up, once an Asian face appears in the school, the seniors who welcome the new students will first ask if they are Chinese. Chinese people can also hold their heads up and feel proud and proud.
……
In early December, "Star Wars" went offline, and the global box office was much more than in previous lives, as high as $850 million, and Star Wars Pictures received $210 million.
However, the box office is only a small head, and the big head is the peripheral income, which is completely owned by Star Wars Films. Because the agreement was signed at the time of the additional investment, Twentieth Century Fox was not optimistic about the film, and George Lucas had no money to invest and needed the investment of Star Wars Films.
As soon as "Star Wars" went online, Netflix officially opened, and at this time, there were 51 Netflix movie rental stores in the United States, with more than 400 movies!
VHS video recorders are also available at the rental store, which costs $199 each.
At the time of opening, there was a super large poster at the door of each rental store, the top half of the poster was a high-definition promotional photo of "Star Wars", the bottom half was a small collection of dozens of classic movies, and at the bottom of the poster was a line of large words: "VHS movie videotape, you can watch "Star Wars" at home!!
The posters attracted a lot of people, and the blood-boiling and familiar sounds of Star Wars battles were heard in the store from time to time, which made people stop and stay.
Whether you've seen Star Wars or not, you've walked into the store.
For a while, the Netflix rental store was full of people, and it was extremely popular!
"Great, I thought the movie was off the line, and I would never see it, but I didn't expect there to be such a thing as a videotape! I won't get tired of watching such a classic movie as Star Wars a hundred times! And there are many classic movies in the store, such as "Gone with the Wind", "007", "The Godfather", "Modern Times", "One Flew Over the Asylum", "General Patton", "The Wizard of Oz", Spielberg's "Jaws" and so on...... Oh my God, I can't help but want to buy them and keep them forever!"
Fans are thrilled!
Purchase!
Purchase!
Purchase!
Countless fans frantically chose their favorite films, and also bought a VHS video recorder.
Of course, there are also people who choose to rent videotapes.
Buy a videotape, ranging from $50 to $80. For rentals, it is $5 per day per day, but first a deposit must be paid, which is not less than the value of the tape.
Business in the store is getting hotter and hotter, and there are queues at the door.
People were attracted by this scene and came forward to see what was going on, so they suddenly became Netflix users.
"VHS video recorders can not only play movies and videotapes, but also record TV dramas, and watch them when you want to watch them, and you can also rewind them, which is so much to my liking! I usually catch up on dramas or watch games, but sometimes I miss it because I don't have time to watch it because of work, which is a pity. Now, buy a VHS recorder and record them!!"
"That's the same, I'm in this situation too!"
"The VHS video recorder is a great invention, it's easy to use, and it can record for a long time!"
"Yes, this recorder takes much longer to record than Sony's betamax home recorder, but the picture may be a little worse, but it's not much worse, it doesn't matter!
"I'm sorry, sir, because the format of the tape is different, so it can't be used, if you want to play VHS tape, you must use a VHS video recorder!"
"Okay, then I'll buy a VHS video recorder, watching so many classic movies, I really can't help but want to buy it and watch it at home!"
……
The opening of Netflix naturally attracted the most attention from film companies.
Seeing that the scene was so hot, many film companies that signed a one-time buyout agreement regretted it and their eyes were red. And those film companies that signed up for the share were smiling.
"I didn't expect movie tapes to be so popular!"
"The point is that there are so many classic movies that I can't bear to watch them!"
"Netflix has a lot of money, and it has won so many movie licenses at once. ”
"Oh, Chronos-Li's business acumen is amazing, and he has inadvertently created a huge fortune company!
"Yes, videotapes are clearly going to be a major source of profit for film peripherals. With Netflix's financial resources, it will definitely expand rapidly! If the film company wants to make money, it must cooperate with Netflix!"
“……”
Countless film companies have been talking about it.
After the end of the day, Netflix counted today's sales data, and immediately jumped Li Zetian.
Dongfang Yuqin said: "First of all, VHS video recorders, which sold 250,000 units in the United States, with sales of up to 50 million US dollars. Mr. Li, according to the agreement we signed with JVC, we charge 20% of the fee, that is, $10 million belongs to Netflix, which is almost a pure profit! In addition, 980,000 movie tapes were leased out, with a deposit of 56 million US dollars, and the cash flow was huge, which could be used to invest and make another amount of money, even if the user returned the videotape, but there were new users who rented the videotape, it was like a bank with a deposit, and someone withdrawd, but the bank always had a lot of money in its hands, so as to make a lot of money. ”
Li Zetian nodded and motioned for her to continue.
"480,000 movie tapes were sold, sales were about $30 million, and some of the best-selling movie tapes in Netflix rental stores have even been sold out. In addition, about 220,000 blank videotapes were sold, and users bought them for $20 a piece to record the program, resulting in sales of $4.4 million. ”
Li Zetian sighed: "This is really a big start, Netflix is so profitable, there will definitely be people who will be jealous, and then they will also enter this industry." From now on, speed up Netflix's expansion and monopolize the market! In addition, instruct Netflix CEO Shirek Adolphus to try his best to get an exclusive license when negotiating with the film company again!"
"Yes!"
……
The opening of Netflix exploded, causing a huge sensation among video recorder manufacturers.
At this moment, the most joyful is JVC company, in cooperation with Netflix, 250,000 VHS video recorders were sold in just one day, which was unimaginable in the past, it will not take long for VHS video recorders to occupy the US market, followed by the global market, JVC company and Sony company's video tape format battle, will soon be the winner!
Sony was really anxious at this time, but it didn't expect that the video cassette rental shop was the key to determining the fate of the video tape format.
It's a pity that Netflix has already partnered with JVC and can't work with Sony anymore.
Norio Ohga, president of Sony, said with a serious face in the conference room: "Yesterday, Netflix video rental company opened, unprecedentedly popular, according to the information we gathered, Netflix helped JVC sell 250,000 VHS recorders in one day, if Sony does not make a response, it can only sit back and wait, and JVC will be sentenced to death in β-max video tape format!!"
"President, since VHS recorders are selling well because of the video rental shop, can we also open a video rental shop?" One look at Netflix's success yesterday shows that the video rental company is very profitable, and at the same time it helps us promote the Betamax recorder and the β-max video tape format!! "Someone in the room suggested.
"That's right, it's a good idea! Movies and videos will attract users!"
“……”
Those present almost unanimously agreed on that approach.
He nodded and said in a deep voice: "Then follow this method!"
After the meeting, the order to set up a movie rental shop quickly reached Sony America. The people of the branch immediately took action and divided into two ways, one way to negotiate with the film company for authorization, and the other to find a storefront.
However, at this time, the film company is not as negotiable as before. They have seen the value of the tape, and naturally they want to raise the price hard.
There is no doubt that Sony is having trouble with movie licensing.
Li Zetian soon learned that Sony was also going to get involved in the film rental business, and it was raining heavily this day, so he looked out the window at the heavy rain, frowned, and muttered: "With Sony's financial resources, sooner or later it will win the film license, damn it, how should the other party be defeated?" However, without Sony, there are other companies that want Netflix to maintain its leading position in the market, unless Netflix has movies that other film rental companies do not have. Therefore, exclusive licensing is very important, and in the film rental market, content is an important factor that cannot be ignored! But fortunately, Netflix has signed exclusive licenses with many film companies, and the content is naturally much stronger than Sony! When Netflix occupies the national market, it is mandatory for film companies to choose to occupy the team, and if they don't choose Netflix, they will get out! Sometimes, what users watch is not what the users themselves say, but what the giants are willing to give them to see. If the film company is smart, it will naturally know which sales platform to choose!!"
So, Li Zetian picked up the phone again and urged Netflix to speed up its expansion!
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