"Fast fashion?!isn't the top shop?"

Wu Guohong asked in surprise, and other shareholders also nodded, everyone couldn't understand why the company already had a fast fashion brand, and now Wang Ye said that he would create a new brand.

Wang Ye is a little helpless, although THE TOP SHOP HAS THE STYLE OF A FAST FASHION BRAND, BUT IT IS REALLY NOT FAST FASHION, OR NOT JUST FAST FASHION.

Strictly speaking, the real core of THE TOP SHOP SHOULD BE A DESIGNER BRAND COLLECTION STORE, BECAUSE WHAT IT USES TO ATTRACT CONSUMERS IS THE PERSONAL STYLE OF THE DESIGNER OF THE PRODUCT.

And the consumers who buy it are also going to the so-called designer brands.

What is real fast fashion?

The so-called "fast fashion" mainly contains three meanings, that is, fast speed, affordable and keeping up with fashion trends.

Fast fashion clothing always follows the season's trends, with new products arriving in stores at breakneck speeds and window displays changing twice a week. H&M, ZARA, C&A, GAP, Uniqlo, and UR are all fast fashion brands.

Pay attention to one of the main points, "parity"!

Only when the price is low enough can it be accepted by more people, and then the scale can be expanded. At the beginning of the establishment of THE TOP SHOP, WANGYE DID NOT BUILD IT AS A REAL FAST FASHION BRAND.

The reason why we use the fast fashion model of fast loading and fast sales is actually just for "training......

……

"Well, to put it simply, the fast fashion brand I want to build this time is a brand with a super low price, but relatively good fabrics and cutting technology. For example, the average price of this brand may only be about one or two hundred yuan, but the fabrics used and the cutting process must at least reach the level of the Huashang brand, or even surpass the Huashang brand!"

Wang Ye explained more bluntly what the fast fashion brand in his mind looks like.

Cai Ziang opened his mouth in surprise and said, "Isn't that a very low profit!"

If, according to Wang Ye, use better fabrics and sell them at lower prices, how can you make money?

You must know that all clothing brands now, if calculated according to the ex-factory price of clothes, are actually very profitable.

Of course, from the factory to the sale of clothing to the hands of consumers, there are still many links in the middle, and a lot of costs are generated.

In the face of Cai Ziang's question, Wang Ye explained with a smile: "This involves the problem of changing consumer trends. ”

"Everyone is talking about consumption upgrades, improving brand positioning and prices, of course, luxury and high-end brands have indeed sold well in recent years, and THE TOP SHOP IS A BRAND LAUNCHED TO ADAPT TO CONSUMPTION UPGRADES. ”

Speaking of this, Wang Ye looked around at everyone.

"Few people have noticed that at the same time as consumption upgrading, it is also accompanied by consumption downgrading! Polarization is becoming more and more obvious, to give a simple example, we can understand that the growth rate of luxury car sales is accelerating, and the rise of domestic cars, in the vast number of rural areas, more and more people are buying cars, which is an obvious consumption upgrade. At the same time, instant noodle sales stopped falling and rebounded, and Fuling mustard had an excellent annual report, which showed that consumption was downgrading from another aspect. ”

Wang Ye's words are not his words, but have a basis.

At present, while the whole people advocate "consumption upgrading", there are also relatively sober economists, who have put forward the remarks of paying attention to "consumption downgrade", but they have not been taken seriously by more people.

The rise in revenue and profits of Fuling mustard, as well as the rebound in instant noodle sales revenue for the first time in five years, are seen as examples of consumption downgrade.

But at the same time, the Toyota commercial vehicle Alpha, which is priced at about 800,000 yuan, still needs to increase the price by three or four hundred thousand yuan to pick up the car. On weekday evenings, the luxury stores on the ground floor of the Lujiazui International Financial Center in the magic capital gather customers queuing up to enter.

These are all changes in consumption, which deviate from each other. But they are all important signals.

Consumption isn't just about how much you contribute to GDP, it's the driving force of the entire business community.

One person's consumption is another person's income. In the words of Bridgewater's founder, Ray Dario, the so-called "economy" is the sum of these billions of transactions. This is why economic ups and downs often occur in the same direction as consumption.

When people's incomes generally decrease or no longer increase, consumption will decrease, which in turn will reduce the incomes of more people, which in turn will continue to affect consumption. The business cycle is simply that.

And when you look at consumption, you can't just look at who buys or doesn't buy a certain commodity.

"An urban family may spend more money on health care, education, and entertainment, and cut back on daily necessities," said an assistant director of the Modu Institute of Finance and Law.

"The former is tending to be optimal consumption, and the latter is tending to be low. Therefore, even if a family and a society upgrade consumption, it is often the same time that the consumption tends to be optimal and the consumption is low. ”

……

After listening to Wang Ye's words, everyone looked confused, although they couldn't understand what he was saying, they just felt very reasonable.

Among the people present, Wang Jingcong has the highest education, a master's degree in finance, but he has never studied consumer economy.

Not to mention others, older ones like Ma Kaixuan graduated from junior high school, Shi Guoqiang graduated from junior high school, Nie Dingwen is a little better, and veteran college students.

Li Qinghuan is just a college student who graduated from an unknown college, and she is secretly ashamed in her heart. In the past two years, I have been busy with work, and although my work ability has improved, I have not put much energy into studying.

After you reach a high level of work, you really need to learn a lot, because your original knowledge system is no longer enough to cope with the more and more complex trend changes that are now becoming more and more complex.

If you don't study for a while, you may not understand the changes in society and miss many opportunities. If you don't study for a longer period of time, you will be abandoned by a rapidly changing society.

When all the THE TOP SHOP stores are opened and sales are stable, I must enroll in an MBA class to study, Li Qinghuan secretly decided.

Wang Ye didn't expect everyone to understand his words, as long as he carried out his commands.

"Therefore, I propose that Huashang International invest in a new wholly-owned subsidiary to create a new fast fashion brand! This company is the center of the work of Huashang International Headquarters this year, and several leaders in the central part of the country should all take part-time major positions in this subsidiary, including me!"

The headquarters personnel that Wang Ye said were nothing more than him, Wang Jingcong, Wang Xiaojuan, oh, and Liu Ruomei.

The three of them will form a senior team of the new company, and then a part of the designer team from THE TOP SHOP, and a part of the backbone personnel from the Huashang brand division, to formally form a new company.

Cai Ziang and Li Qinghuan are of course unconditionally cooperative.

And Li Qinghuan finally understood why he was stopped by Wang Ye when he said that he wanted to eliminate part of the designer team in the previous paragraph, it turned out that he had already planned.

The name of the new brand is also proposed by Wang Ye with a name "Preferred Superior Products", and the English abbreviation of the LOGO is "UU", which is catchy and easy to read and remember......

The new company address was placed in the newly purchased office building in Mingguang District, which had been renovated in the previous period, and now it has been renovated and is just ready to move in.

This building of more than 30 floors is also officially named "UU Building"!

As for the personnel transferred from Huashang International, Wang Ye personally named them.

"I only need elite soldiers over there, Mr. Cai doesn't have to worry, I only need a few people. Wang Ye said with a smile.

Cai Ziang smiled humbly and said, "Although Wang Dong is named, my side will definitely fully cooperate." ”

"In the early stage, I only needed Liu Xinya, Chen Qifan, and Liu Jian. Wang Ye smiled.

Cai Ziang breathed a sigh of relief when he heard this, these three are not the generals of the marketing department, and it doesn't matter if they are asked to leave by the headquarters.

Especially Liu Xinya, the vice president of the brand promotion center, has never listened to her boss, and has long wanted to find an excuse to squeeze her away.

But it was the person Wang Ye personally recruited, and Cai Ziang just thought about it.

Liu Jian is now the manager of the development department, and since the second half of last year, the company's store opening speed has decreased, and the work of the development department has not been so busy. As for Chen Qifan, the manager of the training department, he is also Wang Ye's old subordinate.

It seems that Wang Dong is also a nostalgic person, the first few subordinates, and now they are all in high positions.

……

After the board meeting, everyone was assigned a task, and everyone immediately began to act.

Of course, Wang Jingcong and Wang Xiaojuan are the busiest two.

Wang Jingcong wants to allocate funds, register a company, and release information disclosure and a series of things. Of course, he also has a large number of financial centers under him, so he naturally has capable subordinates to assist him in his work.

Wang Xiaojuan is the person who leads the administrative personnel center, making the final preparations for the UU building, the procurement and assembly of various office facilities, and the improvement of details.

Cai Ziang is much simpler, after the board meeting, after driving back to the Huashang brand business department, he directly called Liu Xinya, Chen Qifan, and Liu Jian to his office.

When they first received the notice from Cai Ziang's secretary, the three of them thought that the general manager was looking for what they were doing, but they arrived at Cai Ziang's office and just sat down.

Cai Ziang put on a straight face and said in shock: "From now on, the three of you will no longer be from the Huashang Brand Division." ”

Liu Xinya and the others were taken aback, what do you mean, could it be that she was fired?

Liu Jian opened his mouth and asked, "Mr. Cai, what do you mean by this, do you mean that we ......?"

"Haha, congratulations to the three of them, they were personally named by Wang Dong and transferred to the newly established company at the headquarters, which is a high promotion. Cai Ziang's face changed and said with a smile on his face.

Liu Xinya and the three of them breathed a sigh of relief, this Lao Cai, such an important matter still has the heart to joke.

Chen Qifan said in surprise: "The headquarters is about to set up a new company? Did Wang Dong personally name the three of us?"

"Yes, at today's board meeting, Chairman Wang personally announced the decision, you should hand over the work to the deputy as soon as possible, and after the handover, you can go to the headquarters to report, just contact Mr. Wang of the Personnel Administration Department. Cai Ziang said.