Wang Ye stayed in the magic capital, bought a house and a car, and enjoyed all the gentleness.

Pengcheng, Mingguang Science and Technology Park, and Meigo.com office buildings are brightly lit every night these days, and everyone is working overtime.

This is because Wang Ye threw Li Qinghuan an activity plan before he took a vacation, and this activity will be launched on June 18th!

This event, Wang Ye named "6.18, Flower Season Shopping Festival!"

In other words, on June 18th, Meigo.com will hold a shopping festival. When financing, the three performance VAM agreements are not easy to do, and some actions must be taken. And this shopping festival is a promotional event planned by Wang Ye.

This is the difference between the boss and the employee, what idea does the boss have, and the following employees have to work overtime and do their best to realize the boss's idea. If the result is better, it is, of course, the boss wise and far-sighted. If the result is not good enough, it is that the people below are not executing well and not working hard enough!

In order to make the boss appear more "wise", Li Qinghuan and Liu An have basically lived in the company these days, and when they are tired and sleepy, they go to the staff dormitory next to them to sleep casually, and continue to work after waking up.

Because the scale of this event is unprecedented, there is too much work to prepare, and Wang Ye also knows that the time is tight and the task is heavy. When he still asks the company to launch the event on time on June 18, in his opinion, it should be achievable.

Meigo.com is a fully self-operated model, and there are not many categories of goods sold now, so you only need to coordinate the product supply of the four companies of Magic Capital Jiahua, Flower Story, Estee Lauder, and L'Oreal.

In a few years, the shopping festival of the two e-commerce giants will be called a murderous. Tens of thousands of merchants need to be coordinated, and thousands of categories of goods need to be prepared, which is not done smoothly. In comparison, Meigao.com does this kind of shopping festival, which saves too much trouble. If you can't even cope with an event of this scale, what kind of e-commerce platform will you do, and close it early.

Moreover, he believes that people can only grow faster when they are under pressure. Now the company's team needs to withstand pressure and need to go through training, so he lightly threw down a plan, went out by himself, and put the burden of preparing the entire event on Li Qinghuan's shoulders.

Wang Ye believes that Li Qinghuan can, this girl's potential has not been fully tapped, not to mention, if Li Qinghuan is not cultivated as soon as possible, how can he have time to enjoy life......

On the evening of the 2nd, it was almost 12 o'clock, Mingguang Science and Technology Park, No. 2 office building, Li Qinghuan was still discussing work with Liu An.

"Mr. Liu, in this event, the server of our website will be under great pressure, and you must solve this problem as soon as possible. Let's design it according to the order placed by 150 million users at the same time. Li Qinghuan rubbed his brow with his fingers and said to Liu An.

"Will there be such a large number of users? 150 million? Our website has less than 60 million registered users. Liu An was surprised.

"No, you don't lose sight of the power of promotions. What's more, we are the first cosmetics e-commerce platform to hold such a large-scale promotion. Take a look at the Double 11 shopping festival of a certain treasure, that huge traffic, we can learn from it. ”

When it comes to Double 11, Liu An certainly knows that it was a promotional event that began in 2009. It is this promotion that has established the status of a certain treasure as the leader of China's e-commerce platform.

Wang Ye's idea of this shopping festival was obviously inspired by the Double 11 shopping festival. However, this kind of activity is done by every company and every store, and it is not up to who initiated it, but only to see whose activity is more effective and whose activity is more attractive.

It's easy to run promotions, but it's harder to attract a large number of users to pay.

It is this problem that makes Li Qinghuan unable to sleep peacefully for the past few days, she racked her brains to come up with a promotion plan that is attractive enough, and can be recognized by the majority of consumers, and even be actively spread by consumers.

Liu An's technical preparations have begun in full swing, and several major brand manufacturers have also stocked up in large quantities according to the requirements of Meigou.com. But the promotion plan of the shopping festival has not yet been released, which is the core thing.

On June 4th, Li Qinghuan felt that her brain was about to explode, and she also held several brainstorming meetings within the company, but she was not satisfied with the plans put forward by everyone!

Sitting in the office, she really couldn't think of any good ideas, so she simply went downstairs, walked out of the science park, and walked along the streets to see if she could get some inspiration.

Because of the entry of Weiye Jiahua, there are two or three thousand workers in the science and technology park, so the surrounding area of the science and technology park is also lively. The road Li Qinghuan walked on was not the main road, but a small street behind the Science and Technology Park, which was regarded as a commercial street in this area, with shops on both sides of the street, and it was very lively.

Li Qinghuan looked around as she walked, this was also to relax the string that was tight, because Wang Ye told her that only by loosening and slacking can she have higher work efficiency.

A clothing store next to the street was holding a promotion, and the loudspeaker kept shouting: "This store is going to close, it's the last day! All clothes are on sale! 6% off one piece, 5% off on two, and 3% off on three! Don't miss it when you pass by, you won't be able to buy it again if you miss this day!"

Li Qinghuan smiled slightly when he heard this, this so-called last-day sale, just deceive the fool, I hear him shouting every day, and I won't see him move out for a month.

When passing by the door of this store, Li Qinghuan glanced at it with the mood of watching a joke, and thought that he could see the scene of the store being empty. But it was not what she expected. The business of this store is still very hot!

This shocked Li Qinghuan, what the hell, such a mentally retarded promotion method, and someone is still fooled? Are consumers so mentally retarded these days?

Curious, she walked in, ready to see who could be deceived by such shoddy promotional techniques.

I saw that the store was crowded, obviously the business was very good, and the people who bought things were basically all women, all ages.

Everyone happily picks out their favorite clothing style, because there are too many people, it is impossible to try it on, so when you choose your favorite style, you can only compare it on your body. And everyone is more decisive, and when they see the same style, they immediately take it in their hands.

Because there are many people, if you hesitate a little, you may be taken away by others, and then you will suffer a big loss.

The promotion plan of this store is "6% off one piece, 5% off for two pieces, and 3% off for three pieces." "It's so obvious that anyone who isn't stupid will definitely know that it's the best deal to buy three. However, there is another problem with this, that is, some people may not need three, she may only choose one she likes. Or rather, her budget only allows her to buy one.

But it's only 6% off when you buy one, and you can't get that 3% off discount, which is unbearable.

What to do, in fact, it is very easy to solve, and the wisdom of the people is endless. I saw that the shoppers in the store began to form groups privately.

A little girl whispered: "I buy two pieces, and one is still enough for 3% off, will anyone pay with me?"

Immediately, an aunt rushed over: "Yes, yes, I'll buy one, let's make an order." ”

The two of them took their clothes to the cashier to pay the bill, and enjoyed the lowest discount of 3%.

Li Qinghuan was dumbfounded next to him, can he still operate like this? Isn't this store at a loss?

She looked at the shopping guide in the store, and the boss was standing next to her, so they saw the situation of private ordering, but they didn't care at all.

I couldn't help it, Li Qinghuan approached a shopping guide and asked in a low voice: "Isn't the store suffering a loss if the customer fights so hard and gets a 3% discount?"

The shopping guide was a little girl, glanced at Li Qinghuan strangely, and said casually: "What's this, we just want customers to buy three, is there a difference between one person buying three pieces and two people or three people buying three?"

Li Qinghuan was stunned for a moment, yes, is there a difference between one person buying three pieces and several people buying three? Since the store has set a preferential plan for three pieces and three discounts, it must have taken into account the situation that customers buy all three pieces.

That is to say, when all are sold at three folds, the profit of the store can still be guaranteed, so that customers privately put together orders, but increase sales, and improve the customer's enthusiasm to buy.

A flash of inspiration flashed through her mind.

Li Qinghuan turned around and walked out of the discount store and returned to the company quickly, she was very excited at the moment, because she felt that she already knew how to make this shopping festival of Meigo.com achieve the best sales effect and maximize the communication effect!

At this moment, Wang Ye, who was far away in the magic capital, was accompanying Ling Fei to buy her a daily scooter. How can a girl not like beautiful things, at the instigation of Liu Ruomei, Ling Fei still decided to choose to buy a Porsche 718. Wang Ye was idle, so he drove to see the car with her, and he also happened to test drive his Aston Martin ONE-77.

……

Porsche 4S store in Modu, which is the largest Porsche store in Pudong New Area, Modu. Of course, at the price of Porsche, even in Pudong New Area, which is located in the magic capital, there will not be many people in the 4S store to see the car.

Xiao Su, the sales manager, wore a light-colored professional skirt and stood at the door of the store with a smile on his face, waiting for customers to come to see the car.

Their sales are in shifts, and they take turns standing at the door of the store to pick up customers, and this shift is Xiao Su's turn. She secretly prayed in her heart that she would meet a real customer, and she didn't finally take turns and meet the dirt buns who came to hang out and open her eyes.

It's ten o'clock in the morning, and there hasn't been a single customer coming to the door, Xiao Su's legs hurt, but there is no way, other sales who don't have shifts can rest inside, she can't, she must keep standing tall at the door, this is the requirement of the Porsche 4S store. High wages and high commissions are not so easy to get.