The "6.18 Flower Season Shopping Festival" of Meigo.com was a great success.

Fueled by the media, it has even become a festival for women to buy cosmetics. It is also talked about by the majority of female netizens, and the major forums are all posting, and the people who grab the special products are all proud.

The limited promotion policy of Wang Ye also prevents the consumption power of Meigou users from overdrafting, and the total amount of products is only 3 billion, which will not affect the normal sales in the future.

If it is unlimited, it is estimated that it will be miserable, users can buy enough for a year at a time, and the rest of the time, then the sales will be extremely bleak.

In this event, sales are not the only purpose, but more importantly, it expands the influence of Meigo.com. Now when it comes to Meigo.com, every woman is talking about it, even if it's an aunt who doesn't go online, she knows about the existence of Meigo.com.

Another purpose, of course, is to crack down on competitors. Wang Ye doesn't need to play any tricks, he only needs to rely on the strong strength of his company and the good foundation laid in the early stage, which has made the opponent unable to parry. This is the royal way, make a dignified move, and surrender without a fight!

It was under the pressure of this huge activity of Meigo.com that Lebee.com and Jumei Youpin responded in a hurry and finally revealed their flaws.

Lebee.com fell from the second to the third in the cosmetics vertical e-commerce industry, lost the trust of investors, and then wanted to raise funds, then it is estimated that no one would dare to be the wrongdoer, and the company's valuation also plummeted.

Jumei seems to have benefited from a wave of sales, and its status has risen, but its hidden dangers are greater and are being exposed......

On June 20, a Weibo big V suddenly broke out a message, which was a private message sent to him by a netizen.

This netizen named "Diduo" just bought a set of Lancôme cosmetics for his girlfriend on Jumei Youpin a few days ago. Well, I can't say it's a girlfriend yet, because he's chasing this girl.

When she received the cosmetics, the girl was very happy, this set of cosmetics is not cheap, three or four thousand. At that time, he also gave "Diduo" a loving hug, which made "Diduo" walk for a few days, and I felt that this time the victory was in my hands.

But who knows, just yesterday, the girl suddenly called and scolded him, saying that she never wanted to see him again. "Diduo" was very depressed, and after questioning, he figured out that there was a problem with that set of cosmetics.

After the girl got the cosmetics, she just used them for two days, her face was red and swollen, and her skin was severely allergic.

Now "Diduo" is angry, this damn cosmetics killed him, seeing that the beauty is about to throw himself into his arms, now, the lover is going to become an enemy.

He complained bitterly that Lancôme was of poor quality, or that Jumei Youpin was selling black-hearted fakes, and asked these two companies to give him an explanation, otherwise he would take up the weapon of the law and seek justice for himself!

……

One stone stirred up a thousand waves, and this Weibo content was quickly reposted by dozens of influential media accounts. Many netizens who have bought products on Jumei have also posted and raised various questions.

"I also bought Lancôme's products at Jumei a few days ago, and it hasn't been used yet, but now that I read this news, I don't dare to use it, don't be disfigured." ”

"I've always suspected that Jumei's products are not real, otherwise how could they be so cheap!"

"This time, I bought Estee Lauder's cosmetics there, and when I took it to the counter for inspection, the people at the counter only smiled and didn't speak, and advised me not to use it, what does this mean......"

"This is the original Lancôme small black bottle purchased at the counter, and the other box is purchased by Jumei Youpintuan, and you can see the difference by comparison, first of all, from the packaging......"

……

For a time, all kinds of posts questioning prices, inspection posts, and technical posts emerged in an endless stream, and they gathered into a great momentum.

Even the limelight of Meigou has been overwhelmed by Jumei, but I am afraid no one wants this kind of limelight.

This incident is known as the "Diduo Incident", and it was one of his accusation posts that set off a tide of condemnation of Lancôme and Jumei!

When L'Oréal took note of the incident, an emergency meeting was quickly held at L'Oréal's Asia Pacific headquarters, and after a short period of discussion, the company made an official statement, which reads as follows:

To the dear mainland consumers

First of all, our company would like to express our sympathy for Mr. Diduo's experience this time.

Secondly, it should be noted that all L'Oréal's brand products sold by Jumei have not been authorized by our company, and our company is completely unaware of the source channel of its goods.

Now L'Oreal has officially notified Jumei's website that it is requested to immediately remove all L'Oreal's brand products from the shelves, and officially submit the proof of purchase and export channels, if you cannot submit the relevant certificates, our company will use legal means to defend the company's rights.

……

As soon as this statement came out, it immediately set off an even bigger wave of discussion. Now it is obvious that none of the L'Oreal products sold on Jumei are genuine! They may be parallel imports, or even fakes!

This incident not only attracted the attention of L'Oreal, but other big cosmetics brands also woke up one after another, and each issued statements one after another, the content of which was similar to that of L'Oreal. It's nothing more than skimming himself off and splashing all the dirty water on Jumei's head.

In the past, Jumei's sales were not low, although they were purchased from private channels, but the major brand companies also turned a blind eye, which was also to increase sales for their own company, so what did he do.

But now it's different, Jumei's reputation has stinked, and who dares to have anything to do with it.

Few people do the work of sending charcoal in the snow, but everyone will not be soft when they beat the water dogs.

……

At Jumei's headquarters, the company's senior executives gathered here to discuss how to deal with this incident. Everyone discussed for a long time, but they didn't come up with a suitable response plan.

Chen Haiyang slapped the table anxiously and said loudly: "When is this coming, if we don't negotiate a proper plan, we will all be finished!"

He really realized the seriousness of this crisis, and he was afraid that he would be involved in quality problems when he made cosmetics. Once someone is suspected of selling fake goods, whether or not they can prove their innocence in the end, it will seriously affect the reputation of the website.

If the reputation of the website is gone, then what kind of e-commerce is there, what awaits them is a slow death!

He turned his head and asked the vice president in charge of public relations, "Vice President Liu, have you checked, is that user buying cosmetics on our website?"

"I've been in contact with the user, and the other person did buy a set of Lancôme cosmetics on our website a few days ago. And he also submitted the girl's certificate of hospital examination. But ......"

"But what, say it quickly!" Chen Haiyang asked impatiently.

"However, this set of cosmetics is the set of cosmetics that went wrong, are we selling him?"

When Chen Haiyang heard this, his eyes lit up, this is a train of thought. If it is proved that the cosmetics that the user had the problem with were not bought from Jumei, the problem will be half solved.

This is, the vice president in charge of commodities next to him spoke, he first wanted to speak and then stopped, but he couldn't help but say: "I also read the picture sent by the user, and there is a barcode on the package, which is the product we sold." And...... And the source channel of this batch of products ...... Ahem, Mr. Chen, you also know. ”

This woke Chen Haiyang up, and he suddenly sat down on the chair weakly, yes, this batch of goods did not come from formal channels, and it is not surprising that there are quality problems.

In addition to dealing with the doubts and returns of website users, he is now facing a more serious problem, that is, the lawyer's letter sent by major brand companies!

Several big-name companies in Europe and the United States, in order to clear up this time, all sent lawyers' letters to Jumei, asking for the submission of proof of purchase channels. But where did Chen Haiyang go to get any proof for them, these channels can't see the light!

At this moment, Chen Haiyang is completely dead, what's wrong with love, Lao Tzu won't play anymore! Anyway, I don't have many shares in this company, and everyone will die together!

In fact, Chen Haiyang is not a fragile person, but no matter how strong a person is, there is nothing he can do in the face of the current predicament. Opportunism and shortcuts will come at a price after all, but the price paid this time is too great......

When Chen Haiyang convened all the company's shareholders to discuss the aftermath, Li Youlun almost lost control of his emotions!

"What are you talking about? The money in the company's account is not enough to compensate users, and we shareholders have to pay to accompany them?"

Not only him, but several other investment bank representatives were also excited, and they all stood up and pointed at Chen Haiyang and scolded.

This can't be blamed for everyone's lack of quality, and no one can stand this kind of thing. Originally, everyone invested a large amount of money in the hope of making money. Now it's good, not only is the investment lost, but you can't even leave the market cleanly, and you have to pay a lot of money to compensate the website users!

Jumei has issued a notice to accept unconditional returns from all users, and he has to send it, otherwise, the matter will be big, and the relevant departments will intervene. At that time, it will not be a matter of losing money, but someone will go in for tea!

According to the original promise of the website, triple the compensation, and the insurance company paid the compensation in advance.

However, it should be noted that the insurance company only pays in advance!

In the end, the money lost will still be paid by Jumei, that is, these shareholders present......

As of today, the statistics show that the total amount of customer returns has reached 1.5 billion, and the triple compensation is 4.5 billion!

In the company's account, there is no money, and only a little money is enough to pay salaries. Then the 4.5 billion will have to be solved by several shareholders.

Li Youlun's eyes were black, and he almost fainted on the spot, but he accounted for 20% of Jumei's shares, and if he shared it according to this, he would have to take out 900 million in cash!