"Robot Love" was launched offline, and "intelligent robots" were directly placed in major shopping malls for publicity.

The effect is naturally very good!

Even if Lin Xiao watched it, the threat of "Robot Love" increased a lot.

Qin Gang's first trailer for "Metamorphosis" adheres to his usual style of dialogue and funny, and the short 1-minute trailer is full of laughter.

Many fans of Qin Gang couldn't help but admire, worthy of being the former king of Chinese New Year films.

At this time, the originally advertised tepid "Demon War" finally showed its fangs.

The first trailer shows what a special effects blockbuster is!

The film and television giants, don't want money, there are no roundabouts, they are all facing toughness!

A lot of money is sprinkled out, and the effect is naturally immediate.

On the side of "Old Boy", it is definitely impossible to spend too much money on publicity, let alone sell special effects and the like in previous movies.

Because the total investment cost of "Old Boy" is less than 20 million, the publicity budget Ling Xiao Pavilion has opened a budget of 10 million, which is not low.

But compared to the publicity budget of nearly 100 million Chinese dollars for "Time and Space Police", and compared to the global publicity budget of 60 million US dollars for "Demon War", it is really nothing.

Not even a fraction of what other people do!

Nan Ke was a little lucky, fortunately he didn't compete for the Spring Festival stalls, otherwise, looking at the crazy publicity of those blockbusters, Nan Ke's scalp would be a little numb.

Chen He has also been a little anxious recently, so he can't do it if he's not in a hurry.

The publicity of various blockbusters is in full swing, and some of the publicity expenses invested in the premise of "Old Boy" can't splash any waves at all, so they are directly crushed by the other party.

Therefore, the promotion of "Old Boy" can only take a roundabout strategy.

......

Lin Qing is a standing guard security guard, every day in the wind and sun, nodding people's heads, a month down, but the salary is only enough to pay the rent, although the profession is not distinguished from high and low, but in fact, it is just some people who are not in such a position to say.

It's a good saying, a penny is hard to beat a hero!

Lin Qing, who has reached the age of establishment, is still alone, and he has been on countless blind dates, but when people heard that he was a security guard, his monthly salary was only three or four thousand, and he had no house or car, where could he talk about it?

Back at the residence, Lin Qing was already tired as a dog!

After soaking a pack of instant noodles, Lin Qing opened the APP of short videos that he usually watches while eating instant noodles.

I ate instant noodles.

The video starts playing automatically.

An elementary school student stands on the podium and introduces himself.

"My name is Lin Ning, and my dream is to become a scientist!"

Then the picture turned, and it was still a podium, but the boy named Lin Ning had grown up a little.

"Hello everyone, my name is Lin Ning, and my dream is to become a people's policeman. The half-grown boy also saluted the students in the audience.

Standing in front of the podium again, however, Lin Ning has grown up.

"Hello everyone, my name is Lin Ning, I like to sing, play ball, and my dream is to become an actor. ”

Then, it was Lin Ning who appeared in an office and introduced himself to his colleagues.

"Hello everyone, my name is Lin Ning, please take care of me in the future!"

Then there's the narration.

"My name is Lin Ning, I once dreamed of becoming a scientist, a policeman, and an actor, but I don't know when I was ashamed to mention the word dream, and finally I became an IT migrant worker! I once wanted to try it more than once, but every time I didn't have the courage to take the first step, today's video, is my first step to chase my dreams, maybe my dreams are almost impossible to achieve, but I have no regrets!

To be honest, this short video is not very good, it is not funny at all, and even those narrations have no highlights, but I don't know why, he put down the chopsticks in his hand and liked it on the screen!

Lin Qing swiped the screen, and the second video began to play.

"Today's class reunion, everyone talked about the work they were thinking about, I used to like to sing, I aspired to be a singer, I became a housewife, a husband and children! A roommate who wanted to start a business and become a boss became a wedding emcee, a buddy who wanted to play professional football, and became a real estate salesman, and I, who used to want to be a writer, have now become a trainer. ......”

Lin Qing watched the video again.

In the next few videos, several of them are talking about dreams and life.

Lin Qing was a little bored at the same time, but he felt a twitch in his heart.

The instant noodles were already cold, but he burst into tears!

What are my dreams?

recalled that when I participated in the campus singer competition, I won the first place, and at that time, I once said to myself that maybe I could become a singer.

Once upon a time, I thought about giving it a try, but as a result, I backed down.

The university he studied was a third-rate university, and he was a sports student, and after graduation, he found several jobs, but he couldn't work for long.

Eventually, he became a security guard.

......

At the same time, many people suddenly found that recently, many videos about "dreams" have appeared on major video websites and short video websites.

There are funny, inspirational, varied, and varied.

The point is, there are so many more videos of this kind than before.

Dreaming of this kind of thing, although it is an old routine, still works.

Because these days, there are too few people who really realize their dreams.

Therefore, these videos will have clicks and comments.

And then all of a sudden, the topic of dreams was on fire again. Then the song "Old Boy" was turned out again.

On many short video websites, there are suddenly many short videos that use "Old Boy" as a dubbing.

Since ancient times, the love cannot be retained, and only routines can win the hearts of the people! This is true.

The song "Old Boy" was hyped again, and then naturally, the story of the song "Old Boy", the movie that was made, and the news that it would be released during the Spring Festival also spread.

"Has the original wish come true? Do you have to pay tribute now? Let the years dry up, and the ideal will not be able to find the real me!" This lyric became popular again.

Of course, all this is not accidental, but Ling Xiao Pavilion has spent a lot of money to stir it up.

Including those videos about dreams, including voice-overs for those short videos.

Immediately after the movie trailer of "Old Boy", it is online!

This trailer, unlike usual, uses a self-narrative approach.

"My name is Xiao Dabao, and I used to be a celebrity in the school! Marry the school girl and go to the pinnacle of life!"

"Then I became a barber, I became a son-in-law, and it became a joke. ”

"I met my best friend Wang Xiaoshuai again, he is the same as me, but he is now the wedding officiant. ”

"Then I met the school girl, who was married by the male classmate we bullied in the first place. ”

"Reality is like a ruthless knife that has changed our appearance, and I don't know when I lost the courage to talk about my dreams. ”

"Wang Xiaoshuai and I decided that it was time to go out once and realize our dream, even if the possibility of success is slim, even if this dream seems ridiculous now, but we have no regrets!"

"Because, in the future, I can smile and say to others, yes, I have a dream, and I have tried, and I have no regrets in this life!

"Will we succeed? On the first day of the Lunar New Year, "Old Boy" let's make dreams no longer just stay in our heads!"