Although Wal-Mart is a low-cost store, it is somewhat inconsistent with Apple-ll's positioning as a high-end electronic product, but it is not impossible to sell Apple-ll. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 infoWal-Mart can set up some high-end counters at the entrance of the supermarket, and this method is also one of the trends in the future development of supermarkets to attract popularity!

Actually, it's a win-win marketing model!

Apple is also able to advertise its brand and products through supermarkets with a lot of traffic!

There is no doubt that if Li Zetian had told Wal-Mart about his idea, he would have been adopted. Of course, the premise is that Li Zetian will tell them that if the stake in Wal-Mart fails, then forget it......

Li Zetian and Tian Shuai didn't stay long in San Antonio, Texas, and after lunch, the two took a plane to leave the city, which is full of Indian culture.

In the evening, the two returned to San Jose.

When the Unix operating system was licensed, Li Zetian immediately told Jobs, allowing him to develop Mac computers with peace of mind. Maybe it's because Apple wasn't founded by Jobs, he's just an ordinary employee in the company, so his personality is much more restrained, and he is not as irascible and unruly as in his previous life. Of course, because of his pursuit of perfection, he is almost demanding of the members of the Mac Lab, and in private, people call him a "tyrant". But it's Steve Jobs' exacting requirements that bring out the potential of every Mac Lab member to turn the impossible into the possible!

In Jobs's management philosophy, scolding people as "garbage", "stupid" and "good-for-nothing" is the most common, but it is very effective!

However, Li Zetian could not learn Jobs's management philosophy, he treated people with humility and liked to motivate others through encouragement. Steve Jobs is probably the most unusual business manager......

When Li Zetian came out of the Mac lab, it was already time to get off work, but Apple's top management did not leave, and Li Zetian ordered them to stay for a meeting.

Now that the company has received a loan from the bank, there are a lot of things to do.

At 6 o'clock, the meeting officially began.

The meeting was supported by CEO Tian Shuai, and Li Zetian sat next to him as the company's chief engineer.

Tian Shuai said: "The First Intercontinental Bank has lent $10 million to Apple, and there are two main things to do!"

First: the expansion of the factory, including the establishment of new factories, the purchase of production equipment, the recruitment and training of new workers, as well as the purchase of computer accessories, etc., the relevant person in charge of the company must be responsible.

Second, build a flagship store!

The first flagship store must be built before Apple-ll goes public, select a place, negotiate rent, invite designers to decorate and design, hire a construction team, recruit waiters, store managers and related training, and a series of other things, etc., are also urgent! The company has no one in charge of this part at present, so ......

Tian Shuai's eyes swept over everyone, and he had a feeling of picking troops.

The idea of the flagship store was originally proposed by Li Zetian, and he had seen the design and decoration of Apple's flagship store in his previous life, and thought it was very good, so he took the initiative to say: "I will be responsible for this matter." ”

The boss of the company has spoken, who would dare to object?

Then Tian Shuai summarized the company's situation during this time, then looked forward to the future, and finally announced the end of the meeting.

The next day, Li Zetian was going on another business trip, and he decided to open his first flagship store in Los Angeles, the largest city in California and the second most populous city in the United States, after New York. The reason why I didn't choose New York is because Silicon Valley is in California, and Los Angeles has more computer enthusiasts than New York.

When Li Zetian came to Los Angeles, he first chose a hotel to settle down, and then began to look for a storefront.

After running for two days and one night, Li Zetian took a fancy to a 450-square-meter storefront, located in the center of Los Angeles, with a large flow of people, but the price was very expensive, with a rent of $200,000 a year. In addition, what makes Li Zetian a little hesitant is that the opposite side of this store is the IBM store.

When I go, do I rent or not?

If you rent it, Apple will open all the stores opposite IBM, which is tantamount to a blatant provocation of IBM!

But if you don't rent, the location of other lots is not so good!

Li Zetian thought twice and decided to rent!

Once Apple-ll is released, it will be much more sensational than in previous generations, and IBM cannot remain indifferent.

If sooner or later there will be a war, why fear it!!

"Damn, what if Lao Tzu opens the flagship store opposite the IBM store? After so long of planning, I still don't believe that I can't do IBM!"

Li Zetian shouted in his heart and immediately made a decision!

Subsequently, Li Zetian reluctantly signed a three-year contract with the developer, and agreed to have the right of first refusal to renew the lease. Then I found a well-known local architectural design firm, told them my requirements, and asked them to design the drawings.

Li Zetian waited for the drawings designed by the architectural design firm while recruiting staff for the flagship store.

In this era, the general public basically does not know how to use computers, so the recruited employees must know a little bit about computers. And because Apple will establish a lot of flagship stores in the future, Li Zetian plans to recruit employees locally, and then send them to Apple's headquarters for unified training, so that they are familiar with the operation of Apple-ll and Excel, otherwise users will be embarrassed if they ask questions, and they will be embarrassed if they don't know what to ask, which will seriously damage the company's image!

Within three days, Li Zetian interviewed hundreds of people, and finally selected 6 people, a store manager, a cashier, three waiters, and a technician. They all have three things in common: they know a little bit about computers, they are enthusiastic about service, and they can afford to be an audience! Except for the technician, who is a man, the other five are all women!

The woman's eyes are eye-catching, and she has affinity!

The design drawings of the flagship store were also completed at this time, and after Li Zetian read it, he made partial modifications.

The final design of the Apple flagship store is: the wall in front of the store is completely demolished, replaced with transparent glass, a large silver glittering Apple logo in the middle, and the interior decoration is like a university library, with many long tables on the table, Apple-ll or Apple-l, the surrounding walls are painted white, and the middle position is full of exquisite promotional wallpapers.

The design is very fashionable and simple, and in addition to the glass windows are more expensive, the interior decoration cost is very low!

If Apple-ll sells well, passers-by outside will be able to see the situation inside through the glass window, and they will definitely be attracted to it.

After the design drawings were completed, Li Zetian hired a decoration company non-stop and reported the entire project to it.

After that, Li Zetian returned to Apple's headquarters with the employees he had recruited for the flagship store.

At this time, Tian Shuai learned that Li Zetian chose the location of the flagship store in front of the IBM store, and he immediately cried and laughed.

"Mr. Li, are we officially declaring war on IBM?" Tian Shuai said.

"No, in fact, since the day Apple was established, it has declared war on IBM!!," Li Zetian shook his head and said, then he patted Tian Shuai on the shoulder and continued, "Don't worry, sooner or later, we can't hide, let's be a warrior and face IBM head-on!!"

After all, IBM is the industry leader, and it is normal for Tian Shuai to be very skeptical about it before. But at this moment, after listening to Li Zetian's words, Tian Shuai's heart suddenly became firm, "Yes, if we want to do it, we will be a warrior and face IBM directly!!"

PS: Brothers, it's three shifts, ask for support, there is one shift at 12 o'clock in the evening