After taking office in mid-September, I started a business trip, and now at the end of November, it has been more than two months.

For more than two months, Wang Yan has been on a business trip without a day off.

Her face, which was originally a little baby fat, has lost a lot of weight, and the whole person looks dark and thin, but she is in good spirits and her eyes are bright and bright.

"It's hard work, I've run a lot of places this time. ”

Wang Ye smiled and asked Wang Yan to sit down, he could see that Wang Yan had grown a lot through this business trip, and his spirit was different.

"Well, I ran to six provinces and hundreds of cities, but the harvest is still very big. Wang Yan replied calmly.

If you want to do a good job, you must know enough about the market, and traveling is the best and fastest way. How's it going, what's the gain?" Wang Ye asked.

Wang Yan took out a folder from her briefcase, which was the plan she had made after careful consideration since she had been on a business trip for more than two months.

Wang Ye took it, opened it and looked at it carefully.

Wang Yan stared at Wang Ye's expression tightly, wanting to see his attitude towards this plan from his face.

However, Wang Ye's face has always been very calm, just watching silently.

It took almost ten minutes for Wang Ye to finish reading the plan printed out on the thin three-page A4 paper.

He closed the file and was silent for a moment before speaking.

"If you improve this plan yourself, if it is implemented next year, what effect is expected to be achieved, how much budget is needed, and whether it will have a negative impact on existing cooperative customers, these are all made. Tomorrow afternoon, I will gather all the senior management of the group to discuss your plan. ”

Wang Yan is both nervous and excited, tomorrow she will have to face the inquiries of all the senior executives of the group alone, can she not be nervous?

The excitement is because since Wang Ye has convened a meeting of all the senior leaders of the group with such fanfare, it is obvious that he generally agrees with this plan.

If you really don't approve of it, then there's no need to bother.

"Yes, chairman, I'll go back now to improve the plan, and tomorrow will hold a meeting, and we will definitely satisfy everyone!"

Wang Yan got up, straightened up, and assured Wang Ye in a loud voice.

……

When Wang Yan left, Wang Ye thoughtfully lit a cigar and leaned on the sofa to swallow the clouds.

Wang Yan's growth speed exceeded his estimates!

Some people are really talented, and if they don't encounter the right opportunity, they may work hard for the rest of their lives and not be able to get ahead.

But such a person, as long as she is given the right opportunity, the growth rate will really be amazing.

Sometimes, success really doesn't have much to do with academic qualifications and family backgrounds, such as giants, such as Gome, those people just have enough business talent and have to admire.

Now it seems that Wang Yan is such a person.

Because the plan she came up with was bold enough, even a little ...... Appalling.

Before this, no one dared to do this, but Wang Ye thought about it carefully, it seems that it really makes sense, and the chance of success is still quite large.

However, because it is too deviant, it is estimated that Wang Yan will face a lot of doubts at tomorrow's group senior management meeting.

Let's see if she really thinks about everything maturely, and if so, then let it go!

……

In the afternoon of the next day, in the large conference room on the top floor of the Preferred Premium Building, the senior management of Huayou Group gathered, and everyone received a notice from the chairman's office.

"I heard that Mr. Wang went on a business trip after taking office, won't he come back now?" asked Li Qinghuan curiously.

"It's true that I just came back, Pengcheng, who arrived the night before yesterday, went to report to Wang Dong yesterday. It is estimated that there will be a big move, so Wang Dong held a high-level meeting of the group today. Wang Xiaojuan replied.

She is the vice president of the group's administration, and of course she knows the whereabouts of several CEOs of the branch.

"Wow, a business trip for more than two months?! Sure enough, it's the famous 007. Li Qinghuan sighed.

She knows how tiring it is to go on a business trip, and when she first followed Wang Ye as an investment promotion specialist, she also traveled for more than a month.

But it was with Wang Ye with him, and it was relatively easy, but just like that, he was too tired to come back from a business trip.

Wang Yan: This is a business trip by herself!

That pressure, that intensity, ordinary people really can't bear it.

While discussing, Wang Yan also walked into the conference room, and everyone exchanged pleasantries again.

When the time came to two o'clock, Wang Ye walked into the conference room, and the meeting officially began.

"The theme of today's meeting is a plan proposed by Wang Yan, general manager of Huashang brand branch, let her talk about it first, and then everyone can mention any doubts. In the end, everyone discussed whether this plan would work or not. ”

Wang Ye announced.

Wang Yan stood up, tidied up her clothes, turned on the projector and laptop, cleared her throat, and began her narration.

"Hello leaders, my plan is to make a big change to the business model of Huashang brand. ”

"Huashang brand should be comprehensively changed and reborn!"

There was a small commotion in the conference room, and everyone looked at the dark and thin girl in surprise.

As soon as you become the general manager, you have to change the business model of a company?!

That's bold, isn't it?

You must know that the Huashang brand is the starting place of Wang Dong!

Huashang's franchise system and business model were also created by Wang Ye when he was in office.

Facts have also proved that that set was successful, and the Huashang brand opened 8,000 stores in just one year!

The company went public and became the garment company with the highest market value in China.

With such a successful model, this yellow-haired girl dares to change?

Lao Hu, the vice president of Huashang Branch, also attended the meeting, he was confused, this general manager does not play cards according to the routine!

Isn't the company doing well now, although the growth rate has slowed down, but the current situation is like this, and the growth rate of all brands has slowed down.

In comparison, Huashang is better than most brands.

Of course, it can't be compared with the two perverted brands of THE TOP SHOP and Youxuan.

But those two brands, but Wang Dong personally created them, the starting point is much better than the Huashang brand, and it can't be compared.

This girl has only been in office for two months, so she doesn't know how thick the sky is?

Does she understand the clothing industry?

Lao Hu still looked down on Wang Yan a little in his heart, of course, he was also convinced of Wang Yan's desperate spirit.

But to do business, not by hard work, want to understand the industry, how can two months? two years can still be said to be just started!

I have been in the garment industry for more than ten years, and I don't dare to say that I want to change the set of things left by Wang Dong, how can Wang Yan dare to say big things!

Lao Hu wanted to open his mouth to refute, but he endured it again.

Anyway, now that Wang Yan is the general manager and she is the vice president, she can't dismantle the stage for her first, so let's bear with it and ask a few more questions after she finishes speaking.

I guess she can't even answer.

……

Although everyone in the conference room was a little surprised, everyone was silent and did not jump out to question Wang Yan.

Because others have just started talking about it, and they haven't gotten to the point yet.

Wang Yan smiled and continued.

"I know that Huashang's system was created by Wang Dong at the beginning, and it has been proven by the market to be a very successful system. ”

This girl is not stupid, she knows that Wang Ye is the spiritual leader of the entire group, and now she wants to change the work he has done, of course, she must have good reasons and factual arguments.

"However, the success of this system two years ago does not mean that it will always be successful!"

"In the past two years, the trend of the whole market has changed, and the shopping habits of consumers have also changed very much. ”

"Therefore, if we do not want to forge ahead and stick to this old system, we may not starve to death, but we will inevitably be eliminated by the market! ”

Wang Ye didn't move, just quietly listened to her continue.

"Let me focus on the changes that Huashang must make if it wants to continue to develop and continue to succeed. ”

"First, completely withdraw from the first-tier cities, gradually withdraw from the second-tier cities, concentrate all efforts, and focus on the development of third- and fourth-tier cities!"

As soon as Wang Yan's first change was announced, there was an uproar in the conference room.

Making clothing, especially brand clothing, everyone follows an "iron law"!

That is, you have to establish yourself in a big city!

Big cities represent big markets, big spending power, and big influence!

If a new brand can succeed in a first-tier city, then entering a second-tier city is a matter of course and very easy.

In the same way, if you want to open the market of a certain province, first of all, you must do a good job in the market of the provincial capital.

If your brand is not good in the provincial capital, not only will the following cities not join customers who dare to cooperate with you, but even consumers will not recognize your brand.

Fashion trends are just that, from top to bottom!

Now what is Wang Yan talking about, to withdraw the Huashang brand from the first-tier cities? !

And second-tier cities have to give up and gradually withdraw, is she crazy?

……

Huayou Group, because of the backbone of Wang Ye, the internal atmosphere is very good.

Especially after the last "Yaohua incident", Wang Ye was ruthless and cleaned up a group of old shareholders.

Now the company's internal organizational structure is very simple, and the executives are all promoted by Wang Ye.

There are no factional strife and no internal contradictions.

However, at work, there are often arguments about things and people.

Li Qinghuan couldn't help it, and took the lead in questioning: "Mr. Wang, are you ...... A little too much. You may not know how influential the big city market is and how big the market capacity is!"

"When we entered the mainland, we did a detailed survey of cities across the country, and although the number of first- and second-tier cities is very small, the market share and purchasing power of consumers far exceed that of third- and fourth-tier cities!"

She has also been in the garment industry for several years, and of course she knows more about the garment market than Wang Yan.

In particular, the TOP SHOP branch, which she is now in charge of, basically all the stores are opened in first- and second-tier cities.

Why don't you choose third- and fourth-tier cities, it's because she can't look down on those markets!

Not only is the consumption capacity insufficient, but also the market capacity is very small and not big.

Now Wang Yan is willing to give up the big and ask for the small, which makes her unable to understand it anyway.

When Wang Yan heard Li Qinghuan's questioning, she didn't panic, and waited until Li Qinghuan finished speaking before she replied: "What Mr. Li said makes sense, but ...... That's not in line with the current status quo of the Huashang brand!"

"For THE TOP SHOP, THE POSITIONING IS HIGH AND THE PRICE IS EXPENSIVE. That brand itself is not something that consumers in third- and fourth-tier cities can afford. Naturally, you can only open stores in first- and second-tier cities, but the Huashang brand is different. ”

"Huashang is positioned in the middle of the low-end, with an average price of three or four hundred yuan, with a fashionable style, and the target consumers are young professional women. ”

"This positioning and price of women's clothing brands, not a thousand on the market, at least eight hundred. ”

"Looking at the shopping mall, women's clothing brands are basically positioned and priced in this way, and the Huashang brand is no longer competitive in first- and second-tier cities. ”

After listening to Wang Yan's analysis, Li Qinghuan was also silent, and it was indeed as she said.

DUE TO THE POSITIONING AND PRICE OF THE TOP SHOP, IT IS IMPOSSIBLE TO OPEN A STORE IN A THIRD- OR FOURTH-TIER CITY.

But Huashang is different, Huashang is positioned low and cheap.

"In addition, there are only more than 30 first- and second-tier cities, and there are more than 3,000 third- and fourth-tier cities!"

"I also know that in terms of the comparison of a single city, the third- and fourth-tier cities are certainly not as good as the first- and second-tier cities, but what about the sum up? The third- and fourth-tier cities are a huge market, and the competition is not so fierce!"

Wang Yan's eyes became brighter and brighter, and her voice became excited.

"I've seen data comparisons, and I've also visited more than 100 cities, including first, second, third and fourth-tier cities!"

"I found a fact, that is, although the sales of stores in first- and second-tier cities are higher, the net profit is far less than that of stores in third- and fourth-tier cities!"

If you are a layman, you probably can't understand her words.

Why is it that stores in big cities have high sales and are not as profitable as stores in small cities?

These people in the conference room are all insiders, and of course they know why.

Because of the stores in big cities, the store expenses are high!

If the Huashang store in the first-tier city has annual sales of 3 million, it is quite high.

However, the rent of the shop will cost more than 1.2 million yuan a year, and the labor will cost 5.6 million yuan, plus the water and electricity miscellaneous expenses are messy.

If you do the math, you might even lose money!

In smaller cities, a store may only sell a million a year.

But the shop rent is only 100,000 yuan, and the labor is more than 100,000 or 200,000 yuan, so after calculation, there is still a lot of profit.

On the one hand, it is to do more, but not to make money.

On the one hand, it is to do less, but to make money.

Which one to choose?

This is obvious, if you don't make money in business, then what's the point!

"But...... If you withdraw from the big city, will it have a ...... impact on the Huashang brand?" Li Qinghuan hesitated for a moment and asked again.

Another purpose of opening a store in a big city is to expand the influence of the brand.

In fact, consumers are also blind when shopping, and the brands that are popular in big cities must be good brands in the eyes of consumers in small cities.

Now Wang Yan wants to remove all the stores in the first and second-tier cities, will it cause damage to the brand image?

This is also where Li Qinghuan is worried.