Chapter 622: Meeting an Old Friend in a Foreign Country
"2.1 million cars, Americans are too black-hearted. ”
Just when Leicester complained that the Chinese were pricing too low, in the China Construction Machinery Exhibition Area, Chen Bangpeng, an old engineer of Luo Ye, was also expressing his feelings to Feng Xiaochen and others:
"Our 175-ton dump truck, which is the cost of 3 million yuan, is equivalent to 350,000 US dollars at the exchange rate of 8.6. We quoted $480,000 a unit, which is already a high profit. Who knew that the Americans were much more ruthless than us, and a car actually dared to report 2.1 million, isn't this a trick?"
Wang Weilong said: "Indeed, Haifei's 185-ton dump truck and our 175-ton dump truck, that is, the difference of 10 tons of load capacity, is actually not much different in mining applications. Their technology is better than ours, and it is reasonable to be a little more expensive. But it's more than 4 times more expensive in one go, which is too much. ”
"Then what is the price of the dump truck we introduced from Haifei in the past?" Yang Haifan, the leader of Chenyu Construction Machinery Company, asked with a smile. Yang Haifan and Wang Weilong have known each other for a long time, when Yang Haifan managed the bearing company for Feng Xiaochen, a considerable part of the old workers in the company were recruited by Wang Weilong from Luo Ye to help him. This time, various companies came out to participate in the exhibition together, and everyone ate and lived together, and the relationship was much closer.
Wang Weilong recalled, nodded and said: "Back then, we introduced Haifei's dump truck, and the price was really not low. However, at that time, the exchange rate was relatively high, and 1 US dollar for more than 3 yuan in RMB, I didn't think that Haifei's price was outrageous. After all, they are internationally renowned large enterprises, and it is normal for things to be expensive. Now we will build dump trucks ourselves, the quality is almost the same as theirs, and then look at their price, I think it is too high. ”
"Exchange rates are really an important aspect. Chen Bangpeng said, "I remember that ten years ago, the exchange of dollars for RMB was more than 3 yuan, and now it is suddenly mentioned 8 yuan 6, more than doubled." If we still follow the exchange rate of the year, I am afraid that the price of our car will be more than 1 million US dollars, so in this comparison, Haifei's car will not be very special. ”
"Yes, the renminbi has fallen too much. Wang Weilong said with emotion, he looked at Feng Xiaochen and asked, "Xiao Feng, did you say that our renminbi has been depreciated like this?"
Feng Xiaochen asked with a smile: "Lao Wang, do you think you sell a car for 480,000 yuan, do you lose money?"
"Of course not. Wang Weilong replied categorically.
"If we raise it to 1 million units, will you be able to sell it?" Feng Xiaochen asked again.
"Hanging. Wang Weilong said, "Compared with our car and Haifei's car, there is still a bit of a gap, people's car has a beautiful appearance and good durability, and our biggest advantage is cheap." Buying one Haifei car is enough to buy 4 of our cars. If the price is raised to 1 million units, I estimate that those customers who come to negotiate today may not be interested. ”
"Isn't that what it takes? Feng Xiaochen said with a smile, "Since it is impossible for us to sell 1 million units, it is better to directly mark the price at 480,000." As long as there is still money to be made. 1 million units, it seems to be more profitable, but it is in vain if it cannot be sold. ”
That's right. Wang Weilong was relieved. In his mind, he really can't figure out whether the depreciation of the renminbi is good or bad for the whole country, but if it is only from Luo Ye's point of view, the benefits are visible. Whether it is 1 million US dollars or 480,000 US dollars, they will all be handed over to the State Administration of Foreign Exchange in the end, and Luo Ye can only get RMB. The renminbi has only depreciated relative to the US dollar, and the value in China has not depreciated, and Luo Ye sells a car for 480,000 US dollars, which can be exchanged for more than 4 million yuan at an exchange rate of 8.6, which is much higher than the profit from domestic sales, which is a great thing.
"Lao Yang, how is the equipment and price you brought compared to foreign manufacturers?" After chatting about his products, Wang Weilong turned his head to Yang Haifan and asked.
"It's about the same as yours, which is about a quarter of the Germans, and you don't see the customers who come to inquire with round eyes, and they all think they have heard wrong. Yang Haifan said with a smile.
"But, as of now, we haven't opened yet. It seems that cheap is not enough, people are old brands, reputable, customers are still very worried about us. Wang Weilong said.
was chatting, I saw two high-nosed Europeans walking outside the booth, one of them was just here, claiming to be the purchasing representative of the Italian Telly Construction Engineering Company, named Capella, as for the other, Yang Haifan felt a little familiar, it seemed that he had seen it not long ago, but he couldn't remember it all of a sudden.
"Mr. Capella, welcome back to you, have you thought about it?" Yang Haifan stepped forward and greeted Capela warmly. Capela asked a lot of questions here just now, and asked Yang Haifan to take him to the outdoor exhibition hall to see the actual product, obviously very interested in Chinese products. However, after asking about technical indicators, after-sales policies and prices, Capela said that he would discuss with his colleagues again, and now it is up to him to bring another person over, maybe this is his colleague.
"This is Mr. Heinzl, an engineer of our company, and I asked him to come over with me to re-evaluate the technical indicators of the concrete pump truck produced by your company. Capela introduced to Yang Haifan.
"Nice to meet you, Mr. Yang. The Westerner named Heinzl bent slightly to Yang Haifan, and said hello.
"Hello, Mr. Heinzl. Yang Haifan replied, when he said this name, the familiar feeling in his heart was a little worse, and he couldn't help but raise his eyes and look at Heinzl seriously, and asked tentatively: "Mr. Heinzl, forgive me for taking the liberty of it, have we met somewhere?"
"See?" Heinzl's face was a little flustered for no reason, he also looked at Yang Haifan, and then said hesitantly: "I think, maybe Mr. Yang has just seen someone who looks similar to me, I have never been to China......"
"Oh, I haven't been to Europe much......" Yang Haifan replied, and the doubts in his heart became heavier. Generally speaking, when someone tells you that they may have seen you, you should react with curiosity and then recall with the other person when they might have met. Heinzl, on the other hand, was busy denying it, as if he was afraid that the other party would recognize his identity. What is there about an engineer in a construction engineering company who is afraid to meet people? Could it be that his identity is fake?
Thinking of this, Yang Haifan's mind suddenly stirred, and a smile appeared on the corner of his mouth. He finally remembered that this Heinzl, he had indeed seen it, but not recently, but a full 11 years ago. It was in 1984, when Feng Xiaochen had just proposed to Yang Haifan to start a construction machinery company, the two of them went to Europe to investigate, and one of the stops was the old German construction machinery company Promethe. Heinzl was an engineer at Prometheus, and on that occasion, it was Heinzl who accompanied them on several tours of several workshops.
Yang Haifan clearly remembers that during the visit, he asked Heinzl if he could take pictures, and Heinzl said that he could take pictures casually without any taboos. At first, Yang Haifan and Feng Xiaochen thought that this was a kind of kindness from Heinzl, but later Feng Xiaochen overheard Heinzl's conversation with another German worker, and learned that Heinzl was so generous because he firmly believed that the Chinese could not understand these production processes, and even if they did, it was impossible to learn any skills from them.
Heinz never expected that his words deeply stimulated Feng Xiaochen and Yang Haifan, and when they returned to China, Yang Haifan developed all the photos and handed them over to the engineers in the company to study. The engineers found many clues from these photos, analyzed a lot of Pumai's technical know-how, and digested and absorbed it, and transformed it into the internal core technology of Chenyu Construction Machinery Company.
The reason why Yang Haifan thinks that he has seen Heinzl not long ago is actually because he also saw that set of photos with the engineers not long ago, and several of them have Heinzl's back or half of his face. Heinzl's name also left an impression in Yang Haifan's heart, and when the two sides were compared, Yang Haifan also remembered this person.
Now that he remembered Heinzl's identity, Yang Haifan also understood what was in front of him. Judging from Heinzl's flustered expression, it is obvious that he is not an employee of Telly, but still works for Prometheus, and this time he is just disguised to see the products of Chenyu Company. As for whether he came to help Telly inspect the goods at the request of Teli Company, or as a peer, he came to explore the reality of Chenyu Company, Yang Haifan couldn't analyze it for a while. However, Yang Haifan is not in a hurry to expose Heinzl's identity, anyway, he has nothing to hide, he wants to see it, so let him be optimistic.
"Mr. Capella, I remember that you were interested in our concrete pump truck just now, and now you are here with Mr. Heinzl, are you also going to know about the situation of the pump truck?" Yang Haifan put aside the topic of Heinzl and turned to Capella.
"Yes, our company has some interest in the concrete pump truck produced by your company. However, we still have some doubts about the price of your company's products. Similar pump trucks in the European market are priced at more than $250,000, and you're only offering $58,000, so I wonder why you are able to offer this product at such a low price?" Capela asked bluntly.
"It's simple. Yang Haifan smiled and said, "First, our labor costs are lower. China is a developing country, with a per capita GDP of only one-thirtieth that of Europe, so labor costs are low. Construction machinery is also a labor-intensive product, the labor cost is low, and the product price is naturally cheaper. ”