Chapter 430: Vigorous Publicity
Li Dong knew what Chen Ping was thinking, but she and Chen Ping's thoughts were just the opposite, he felt that the more he was recognized by the market, the more he should vigorously publicize and strive for a larger market.
The market for skin care products is very large, and it has always been divided, and there is no situation where any skin care company dominates the market, so for any skin care company, there is a lot of room for improvement, even if it occupies 90% of the market, the remaining 10% of the market should not be underestimated.
What's more, Oriental Miracle is still just a new company, without the rich heritage and fan base of those big brands, if you want to fight for a larger market, you can only advertise and promote.
As a new product launched by the company, Li Dong attaches great importance to the mask, since there is a new product release, then everyone must know about it at the first time, and advertising is the only way.
"Boss, then who should we ask to endorse this time?" Chen Ping did not argue with the boss on whether it should be advertised, but directly shifted the topic to the spokesperson.
Last time, because of limited funds, the celebrities invited had no traffic, Susie was like this, and Maggie Shaw was the same, but now it's different, the company's monthly sales have reached one billion, and which other celebrities they can't afford to invite?
Wu Bingbing is good, there are works, exposure, news, and traffic; Chen Mi is also good, the fame of the queen of goods is in the fashion circle, but everyone knows it, and there are ......
"Who do you invite? Don't we have our own spokesperson, and we still need to invite others?" Li Dong looked at Chen Ping strangely, and then said, "Miracle series, continue to find Maggie Xiao, Oriental series, just use the original one." ”
"Huh?" Chen Ping was stunned, isn't he rich? Isn't he bad for money? Still looking for the original two? Chen Ping said, "Boss, last time it was because of lack of money, this time we are not short of money, can we invite some celebrities with traffic?"
"Isn't Maggie Shaw bad? Don't forget, our products only became popular after using her. "Li Dong is a nostalgic person, and the effect of Maggie Shaw's endorsement is really good, there is no need to change people, and Maggie Shaw is a person who has a very good appetite for him, of course, when others reject Oriental Miracle Company, only she signed a contract at a low price, and it is precisely because of this that he is unwilling to change.
Chen Ping doesn't think so, in her opinion, it is not so much that the product became popular after using Maggie Xiao, but that it became popular after advertising on various TV stations and looking for stars to advertise softly.
"The spokesperson remains the same, but the way the ad is advertised can change. Li Dong thought for a while and said.
"How to change?" Chen Ping asked curiously, the company's advertising has now been in front of the news broadcast, is it still necessary to achieve the countdown?
"I think there are a lot of popular variety shows now, we can sponsor and title them, and let our spokespersons participate, so that the popularity is there, and the traffic of the spokesperson is also there. Li Dong said.
In fact, he wanted to do this last time when he was promoting Oriental Miracle skin care products, but he was shy at the time, knowing that the titles of those popular variety shows in China could range from tens of millions to hundreds of millions, which was too expensive, but now it is different, he is not short of money, and he still took out this sponsorship fee.
"The title of the show?" Chen Ping's eyes lit up when she heard it, yes, why didn't she think of it?
In recent years, TV dramas have become more and more repetitive, and they have become more and more boring, but variety shows are very interesting, and the ratings are also very high, although there is only one time a week, but there are many stars and topics, if this can be titled, the exposure rate will definitely jump up.
"Don't you know a lot of people in the entertainment industry now? Go and ask the naming rights of those variety shows with relatively high ratings, if you can't do it this season, the next season, and the TV station, can you still insert advertisements now, tell them that we are not short of money. ”
"Yes, boss, I'll ask. Chen Ping said excitedly, the boss is going to do a big job, as a subordinate, she is naturally very happy to see it.
"Don't forget to contact our spokesperson and ask them if they would like to participate in those variety shows. Li Dong reminded.
"Susie must be willing, her own traffic is not high, and she lacks resources, now she has both appearance fees and can participate in popular variety shows to increase exposure, I guess even if she doesn't give her endorsement fees, she won't be happy. Chen Ping frowned when she said this, "It's Maggie Xiao, with her style of acting in recent years, she definitely won't participate in those variety shows, so I won't ask, if you want to ask the boss, you can ask yourself." With that, he turned around and ran.
Li Dong frowned and looked at Chen Ping's back, what kind of person is this? It's all difficult to dump it all on him, the boss, so what does the other party's general manager do?
It's really getting more and more presumptuous.
It seems that when it's okay in the future, I'll have to teach each other a lesson.
How dare you call him the boss?
However, speaking of which, the thing Chen Ping mentioned about Maggie Xiao is indeed a problem.
Maggie Shaw, as a actress-level figure, is absolutely topical, but her exposure rate is too low and the traffic is too small, which is not unrelated to her character, she is not a flamboyant person herself, and she is also very low-key, unwilling to hype, nor willing to participate in those boring shows, if you want her to participate in variety shows, it is impossible at all.
Li Dong thought about it, took out his mobile phone from his pocket, found Maggie Xiao's mobile phone number, and dialed the other party.
"Dut...... Honk...... Click!"
Soon, the phone was connected on the other side.
"Hey, Boss Li, what are you doing? Is there a propaganda campaign?" said Maggie Xiao's voice from the microphone.
Li Dong dialed Maggie Xiao's private number, and if you want to find Maggie Xiao like Chen Ping, you have to go through the agent first.
"There are promotional activities, but I don't know if you want to participate. Li Dong said.
Although Maggie Shaw is the spokesperson of the company's products, and the contract also stipulates that activities such as publicity and press conferences are obliged to participate, but because Oriental Miracle skin care products are selling too hot, there is no need to deliberately organize any activities, so since Maggie Shaw finished filming an advertisement for the company, she has not been in contact again, and she should be regarded as the most idle spokesperson.
"There are stipulations in the contract, and I don't dare to break them. Maggie Xiao said with a smile.
This remark refers to something else entirely, referring to the tough attitude and domineering methods adopted by Li Dong when they met for the first time.
"It's not about skincare. Li Dong said, "Our company has launched a new product, facial masks, I want to ask you to endorse the miracle series of masks, this time in order to strengthen publicity, the company is ready to name a variety show, if you are willing to participate, it would be great, of course, if you are unwilling, you will not be reluctant, I will let another actress who endorses the Oriental series of masks participate." ”
"Boss Li, thank you for your kindness, I know that the resources of those variety shows are very valuable, and many celebrities want to be on them, but you also know my situation, I don't feel good about those variety shows that have been arranged in advance, they are not real, if there is a suitable movie, I can consider going out of the mountain. Maggie Shaw said.
"Haha, just for you, I will definitely let you shoot an art blockbuster for my product in the future, and you will not be allowed to regret it at that time. Li Dong said with a smile.
In fact, he has always had an idea, for the brand, for the product, to make a blockbuster with connotation, to promote brand culture, it is different from traditional movies and advertising, but it can be a good combination of the two, if you have to describe it, it can be regarded as a micro-film.
"Okay, I will definitely sacrifice my life to accompany the gentleman when the time comes. Maggie Shaw was not ambiguous, although the two had not been in contact for much time, she felt that she had some similarities with this young man in personality, and it was because of this that the two could get along so well.
Of course, the main thing is that she likes the skin care products of the Oriental Miracle very much, and she believes that the people who can create such skin care products are definitely not ordinary people.
"Then when do you have time, let's shoot the mask advertisement first. ”
"I'm an idler now, I have time, and I'll go to Zhiyang tomorrow. ”
"Good. ”
Putting down the phone, Maggie Shaw was slightly stunned, no, when did she agree to the other party to shoot a mask advertisement?
……