Seeing that everyone was staring at him, Wang Ye smiled, and he went to the front of the classroom and faced everyone.

"Let me reintroduce it, my name is Wang Ye, and I think everyone knows it by now. ”

"When I came to the classroom, I was just a normal student, just like everyone in the room. Don't care about the titles of the chairman and the prince. I hope that in the future, everyone will still treat me as an ordinary classmate as before. ”

That being said, how could everyone really treat him as an ordinary classmate.

After Wang Ye finished speaking, the students flocked to ask for a group photo.

There was no way, Wang Ye could only agree.

When it was time for class, everyone was quiet, and the freshness passed, and everyone felt that the prince was the same as ordinary people.

The EMBA program, of course, is inseparable from business case analysis.

In the past, the teacher would take you to analyze some classic business cases that have happened in the world, such as the rise of Nike, the enduring of Coca-Cola, etc.

Today, there is such a legendary figure as Wang Ye who has risen in the past two years, so there is no need to find other cases, just take Wang Ye to analyze.

Moreover, the main owner is here, and he can directly tell everyone how he thinks about making those decisions, which is definitely much better than analyzing other companies.

"Classmate Wang Ye, well, I won't call Wang Dong or Prince. The teacher smiled and said.

"Wang Ye's experience, from my personal point of view, can be roughly divided into three stages. ”

"The first stage, of course, is to work in Huashang International until Huashang International is listed. ”

"In the second stage, Wang Ye raised tens of billions of dollars, entered the home industry, and personally created two well-known cosmetics brands, Flower Story and Floating Dream. It was not until the online listing of Meigou that it became a shareholder of two major cosmetics companies in Japan and South Korea, Shiseido and Amorepacific. ”

"In the third stage, Wang Ye turned around and returned to the clothing industry to create a national fast fashion brand such as Preferred Premium. ”

"I said it right, Wang Ye?" said the teacher as he looked at Wang Ye with a smile.

"I would like to add that now Huashang International has been delisted and is already in the process of going through the procedure. After Huashang International is delisted, I will merge Youxuan and Huashang International to form a clothing group. Wang Ye added something that the teacher didn't know yet.

He doesn't mind the teacher using him as a business case for analysis, successful people always can't avoid being looked at with a magnifying glass.

Analytical articles about Huashang enterprises have been emerging in an endless stream for a long time, and in two years, there may be more ......

Originally, the normal business case analysis is that everyone first researches and consults relevant materials, and then the teacher will leave a few topics for each group to discuss freely and give answers.

Finally, take them out one by one to discuss the analysis, and accept the other groups to question the reasonableness of your answers.

It's a lot easier today, or is it because Wang Ye, the main master, is here, the real answer, no matter how you analyze it, can it be more accurate than what Wang Ye himself knows?

So the pattern becomes that each group discusses and asks the questions that interest them most, and then gives their own analytical answers.

Then take it out for discussion, and finally let Wang Ye comment.

Ye Caini's group, of course, will not play with Wang Ye this time, if he participates directly, then the problem will be meaningless.

Everyone began to discuss enthusiastically, and Wang Ye could only sit on the side alone, open the laptop he brought, and read the news casually on the Internet.

It didn't take long for several groups to finish their discussions and start sharing their questions and analyses of their answers.

These trainees are all senior executives of tall companies, and of course, they are also a group of elites, and they all look at the problem from an accurate perspective, and they analyze the decisions behind the problem very well.

Wang Ye nodded his head in agreement as he listened.

For example, one group asked, "Why did Wang Ye choose to leave it alone and go to the home industry when he was just listed in Huashang at that time, and when he was just at the peak?" ”

The answer they put forward was because Wang Ye saw that the company Huashang International actually had little potential.

The home industry is in the midst of a scuffle, and it is the best time to cut in.

Of course, the success of Wang Ye also proves this.

Although it was an afterthought, it can be seen that Huashang International had reached its peak at that time, which is already very good.

Because there are still many people who don't see this point.

In addition, everyone is also very interested in the case of Wang Ye building two cosmetics brands, and Flower Story and Floating Dream are very successful.

But when Wang Ye built these two brands, he used two completely different methods.

The conclusion is that the positioning of the two brands is different, and the low-end brand needs to do big marketing and promotion, because the audience is wide, so it is necessary to let as many people know and understand the brand as possible.

Fusheng Ruomeng is positioned as ultra-high-end, and the potential consumer group is limited, so promotion and publicity are not the most important, but more important is to directly find the target group and let them feel the charm of this product.

The students unanimously commented that Wang Ye co-branded Floating Life and Hermes and launched a set of sales!

In this way, the customer resources accumulated by Hermes for a hundred years were directly used by the floating dream. Moreover, the century-old reputation of Hermès is equivalent to a guarantee for the floating dream, which is an important factor in the success of an ultra-high-end brand.

……

The level of these problems and analysis is not low, but it cannot surprise Wang Ye.

Because they are all elites here, Wang Ye is even more looking forward to someone who can ask questions that make his eyes shine, and even give answers that he can't even think of.

This surprise was not felt until Ye Caini stood up to speak.

"I am very interested in Wang Ye's business success, but I am more interested in how he manages his personal connections! In just two years, he has changed from a child from an ordinary family in a poor city in the mainland to His Royal Highness the Prince!"

As she spoke, Ye Caini stared at Wang Ye with blazing eyes.

Wang Ye also came to the spirit, this is what he is most proud of.

When you're high enough and have a wide enough network, it's easy to make money.

In other words, it's easy to make money, but it's even harder to be a person.

"Then what does classmate Ye think?" asked Wang Ye with interest.

"I think there are two key people in the process of managing Wang's network, and they are the ones who have made today's Prince Born!" Ye Caini said confidently.

Wang Ye stretched out his hand and motioned for her to continue.

"First of all, I want to explain that everything about Mr. Wang is analyzed through the collected online news and related media news, and there may be omissions. ”

"The first key figure should be Nie Dingwen! After officially getting to know this character, Wang's career development is on the fast track. Huashang International was listed and raised huge funds to enter the home industry. Behind these two big strides, it seems that Mr. Nie Dingwen's back can be seen. ”

Wang Ye sighed in his heart, as expected, he is a big boss in direct sales, and his subordinates are in charge of tens of thousands of people, and his analysis of interpersonal relationships is really in place.

Ye Caini was right, Wang Ye took his hard-earned bonus and bought a Porsche Paramela and joined the car club.

The purpose is to get to know the "nobleman" who can push himself.

The effect was unexpectedly good, and after getting to know Nie Dingwen, a low-key rich man in Pengcheng, he won Nie Dingwen's appreciation. Nie Dingwen introduced his old friend to Wang Ye to the east, originally just wanting to provide some help to Wang Ye's entertainment company.

As a result, Wang Ye made full use of it, and entered Zhao Hongsheng's field of vision through Si Xiangdong!

Then Wang Ye did not hesitate to spend a huge amount of money to hold an unprecedented show, and finally won Zhao Hongsheng's praise and rewarded a listing place.

Since then, it has begun the take-off of the royal industry!

Of course, the second step of take-off, when entering the home industry, is also inseparable from Nie Dingwen's financial support.

At that time, after Wang Ye put forward the harsh conditions for shareholding, it was still Nie Dingwen who raised his hand to support him without hesitation.

Therefore, for Nie Dingwen and the Nie family, Wang Ye only has gratitude.

Even if Nie Xiaoying made such an inappropriate choice this time, Wang Ye didn't mean to blame her, because he owed the Nie family a lot.

Few people can see through this, but Ye Caini actually made an accurate judgment through some scattered news reports, which impressed Wang Ye.

"What about the second key person?" Wang Ye became even more interested, he wanted to know if Ye Caini could "find out" the second person!

Ye Caini smiled slightly, and said: "The second character, of course, is our Princess Isabella!"

When this sentence was said, the students were also in an uproar.

"The first one you said is good, but the second one is not right, Isabella didn't play a role in Wang Ye's career, and she appeared very rarely. ”

"Yes, I think Li Qinghuan is more likely, after all, Li Qinghuan has been following classmate Wang, and every company he has participated in. ”

"No, I feel like Isabella is really important, but what role does she play...... I just want to understand. ”

Everyone has everything to say, or some people simply think that there is no second key person, because since entering the Jahwa industry, Wang Ye's career has soared, and there is nothing to stop.

Wang Ye was secretly shocked in his heart, and he was really seen by this woman!

"Oh, why do you think Isabella is the second key idea?" Wang Ye asked.

Ye Caini replied confidently: "It's very simple, she plays the role of threading the needle!"

"Without Princess Isabella, your connections are only limited to the mainland, and you can't touch the upper class of Europe at all!"

"Princess Isabella, then the Danish royal family, then the British royal family, that's a line. ”