After looking at several companies that were once brilliant and had a very high reputation, but now they are all operating dismal and joint ventures have failed, Cui Ning and Wan Xinglong are very uneasy in their hearts.

But fortunately, on the way, I received a call from another entrepreneur, and it was also arranged through Minister Zhao and Jiang Lao to invite the two of them to visit the company.

This is a typical entrepreneurial enterprise, and the product is the * enterprise of the traditional secret recipe of the Dragon Kingdom.

Before arriving at the enterprise, looking at the trucks waiting in line on the side of the road, Cui Ning and Wan Xinglong seemed to have seen the scene of queuing up at the gate of "Shashi Daily Chemical" to pull goods again.

The founder of the company is called Chen Shidai, who is in his thirties, and he is a very interesting entrepreneur.

Huiren, a company that started from the trough of royal jelly, made concentrated royal jelly products, and had very few resources at the beginning of the business. Technology, brand, marketing network, talent, etc. are all in a weak position compared with other enterprises.

At that time, the company had its own layout decision:

First, mainly Chinese patent medicine;

Second, it is mainly based on imitation varieties - tonics. Because the introduction of new drugs itself required a large amount of money, and the cost of imitation of tonic drugs was very low at that time.

On the other hand, the cost of Western medicine preparations is relatively high, so Huiren decided to make tonics based on Chinese patent medicine. This kind of decision was more in line with the situation of Huiren at that time, so that Huiren survived.

Mr. Chen and the driver picked up Cui Ning and Wan Xinglong at the station, and while introducing the situation of the company, they pointed to the trucks on the side of the road, very proud:

"At the beginning of this year, we put a TV advertisement on Longguo TV station, and now the dealers are queuing up to pull orders for goods to next year, our products are directly loaded from the production line, and after a thousand kilometers, to Xinjiang, the products are still warm and in short supply."

Mr. Chen waved his hand and continued:

"In accordance with the planning of a high starting point, Huiren has invested 200 million yuan this year to build a Huiren Chinese patent medicine industrial park that meets GMP standards and covers an area of 660 acres.

At present, it has built a preparation workshop for 8 dosage forms that have passed the national GMP certification and a modern traditional Chinese medicine extraction workshop with the highest output in the country, and has invested heavily in the introduction of international advanced production equipment and quality testing equipment from Germany, Italy and other places.

At the same time, in the production process, high-tech such as membrane separation technology and ultrafine grinding technology are adopted to fully ensure the large-scale production and product quality of Huiren.

Some time ago, I attended the meeting for half a day and listened to Minister Zhao's speech, and then I didn't have time to attend for two and a half days the day after tomorrow, so I came back in a hurry, and there were too many places where I needed to hold a meeting and sign it."

"How much can you achieve this year's sales?" Wan Xinglong asked.

"Our sales volume is only tens of millions in the millennium, and last year it was 300 million, as for this year's goal," Chen Shidai stretched out his hands "at least this number"

Cui Ning nodded, "Mr. Chen, you should know about Sanshu oral liquid, right?"

"Of course I know, this is a major event, and the future is to be written into history" Mr. Chen also sighed with some emotion, "Only our insiders know that Sanshu was wronged, but some consumers themselves are Diao Min"

"Why do you say that?" asked Wan Xinglong.

"Eight bottles of oral liquid, drink to death an old man, this is alarmist, the death of the old man has nothing to do with the product, don't drink Sanshu oral liquid, even if you go to the hospital, his illness will have to die, go to a famous doctor, the result is still the same, why put the responsibility on a company" Mr. Chen's voice became louder:

"It's not that the family wants to blackmail, we have also encountered this kind of thing, which is the place where the accident occurred with Miki oral liquid"

After all, Mr. Chen is a person in the circle, and he knows the industry and some insiders very well, and told Cui Ning and Wan Xinglong some insiders of the industry.

Since the last two years, consumers in some regions have been making a living by extorting businesses, mainly by buying some start-ups* and then extorting them on the grounds that they are not feeling well.

As little as one or two thousand, as many as hundreds of thousands, the enterprise itself because it involves exaggerated propaganda or is unwilling to make a big deal about it, so that this extortion wind is becoming more and more intense, so many enterprises regard certain areas as a "forbidden area" for sales.

Sanshu oral liquid itself is also an agent system, and the local agent will definitely be able to handle local things, but because at the end of 1997, Sanshu's year-end meeting, the region, that is, the agent in Changde, was seriously criticized for financial cheating, so it also has complaints, plus internal rumors, and even Sanshu wants to go to court to sue the agent.

So the agent found a patient who had cancer, thinking about creating chaos, and then finally had to come out and settle it himself, so that the headquarters would know his energy and would not easily do it to himself.

The boss of Sanshu is not stupid, he naturally understands the conspiracy, and he thinks that his company is a big taxpayer of the state, and the government should also protect its own interests, not to mention that the products of his own company must not drink to death, so he will never bow his head to dealers.

In the end, this matter was exposed by the media, and "eight bottles of three trees drank to death a boss" became the headline of the media, whether it was the family of the deceased, the agent or the three trees, it was unexpected.

The family of the deceased was bewitched by the agent, but they just wanted to claim millions of benefits, and the agent wanted to make a fuss, and then grabbed the pigtail of the headquarters, and by the way, won the support of the headquarters, avoiding continuing to track down financial and personnel matters, while Miki headquarters was convinced that the product could not drink the fact that the dead man, which eventually led to the current very dangerous.

"But it's also true that companies exaggerate the efficacy," Wan Xinglong said, "from oral liquids to Fuxinkang, and even to advertise that it can cure cancer, including using the avatar of a national leader for advertising, it is illegal."

"Violations can be punished, but the practice of agents is also a bit of a dog jumping over the wall" Cui Ning pondered for a while, "Our Longguo enterprises want to solve problems in the process of development, and the so-called original sin of capital must be analyzed from a dialectical point of view."

"You are all people who understand" Chen Shidai invited the two to walk into the Huiren Building that he had just built, "It's not easy to do business, especially *, everyone knows that the profits are large, including consumer demand, and the role of advertising and marketing is obvious, but who can know, I rarely get a few good night's sleep a year, and my hair is about to fall out"

"Then you have to be honest, what is the effect of Huiren's Kidney Treasure product?" Wan Xinglong was also a little curious.

"I bought the formula at a great price, and the formula that has been passed down for hundreds of years has been used by dignitaries and emperors in the past" Chen Shidai was still a little proud when he talked about the product.

The formula of Huiren Kidney Treasure is from the traditional warm supplement of the Dragon Kingdom, so the effect may not be as rapid as Western medicine, and even the so-called "golden gun does not fall", but long-term use does have certain benefits for men's kidney function.

It's just that the formula in the past was a standard Chinese medicine boiling, and the requirements for medicinal materials were particularly high, so it was considered a "concentrated version", but in the era of industrialization, the cultivation of medicinal materials is also a big project, and the products manufactured can only be regarded as "popular versions", and the efficacy is also different, but it is definitely a good product.

As for publicity, if you tell customers that our products have the effect of warming and replenishing the kidneys, it will definitely not work, and it is not an exaggeration, at most it is just an advertising and marketing technique.

"Well, I believe your product is good" Cui Ning said, "I can feel the energy in the product"

Chen Shidai laughed:

"The product definitely works, and a lot of my friends are my customers. Jiang Lao said that you are all young talents, and then one is an investment company, and the other is a master of brand planning, so I also want to talk to the two of you, I have already placed advertisements on Longguo TV, including doing some public welfare, so listen to the opinions of the two"

Cui Ning, Wan Xinglong and Mr. Chen chatted in the office for two hours, and then ate together, Chen was always a standard *, taking advantage of the wine, told Cui Ning and Wan Xinglong, saying that he was about to produce a women's product, which is also a unique formula, which is very good for women's recuperation, called "Black Chicken White Phoenix Pill".

Cui Ning said that if there are similar consumer extortion incidents, you can contact as soon as possible, as long as it is not a product quality problem, you can give some support, but key enterprises should do a good job and promote national brands.

During the banquet, everyone also mentioned a recently very influential product "Viagra", this Western medicine product has just been launched in March, known as the "gospel of men", and the advantages of the West in this regard are very obvious.

"I will do a good job in the enterprise and bring health to hundreds of millions of men and women in the Dragon Kingdom" Mr. Chen was a little drunk:

"It's really not easy to do business, especially in the * industry, we are like dancing on the edge of a cliff, full of crises all the time"

"Let's solve the problem in development" Cui Ning secretly thought, in Longguo, there are many enterprises like Mr. Chen, and the problem that Longguo needs to solve at this stage is the employment problem. Only development can be strong, if you really put too many shackles on the enterprise, it is the people of Longguo who will be hurt in the end, and the days of poverty and stupidity can no longer continue.

Cui Ning also has his own ideas about the marketing and exaggerated publicity of enterprises, as well as the unscientific management of enterprises, and even the learning ability and realm of entrepreneurs themselves.

First of all, this is a common problem, if you want to make progress, the first thing is the development of enterprises, otherwise blindly talking about management, talking about market norms, and even imaginary corporate utopia is self-deception.

There are problems in any enterprise, and the key is that we must not make fakes or products that are harmful to our health.

Huiren's products, in fact, include Sanshu's products, and the quality is qualified, but enterprises and entrepreneurs sometimes have a fate.

Moreover, the efficacy of a product, in addition to its own product ingredients and pharmacological effects, half of its effects are psychological, and even some diseases are purely psychological factors, and drugs are just a form.

To give enterprises opportunities, give enterprises time, give entrepreneurs space, now, "development is the last word", there is no excuse to hinder development, as for enterprises, can they solve problems in the development, or will deviate from the integrity and original intention, and even the future "liquidated", which requires the enterprise's own conscience and responsibility, the need for enterprises to solve problems in the development, understand the trend, and many times also complain about the times and others.

The world's greatest brand, Coco, was once sold as a drug, as well as sexy, sexy, and even sexual, and even with all kinds of advertisements for war and race, until more than 100 years later, when it began to become a truly global innovation company, and Rome really didn't make it in a day.

After bidding farewell to Mr. Chen, Cui Ning and Wan Xinglong went to Lingzhou City, a city that also has Cui Ning's memories, to meet another legend.