Chapter 329: Establish the foundation and raise sea cucumbers
An Yingjie and Lin Tong followed Liu Fei's words and introduced two main dishes in the restaurant: braised carp and stewed local chicken.
They didn't do much publicity either, but made a pop-up poster at the door, with photos of the two dishes on it, and then wrote about their characteristics.
Of course, this is also what Liu Fei meant.
He wanted to see if he could accumulate the word-of-mouth effect of the restaurant by relying on the main dish itself without large-scale publicity.
This is crucial!
Nowadays, many restaurants spend a lot of attention on publicity, thus ignoring the development and innovation of the dishes themselves, which is actually a kind of putting the cart before the horse.
Liu Fei obviously wants to make the restaurant bigger and stronger, so he doesn't have to be ambitious, starting from the most basic and critical places.
In addition, his intention to experiment with these two staple dishes is also very obvious. The two TCM seasoning packs he launched have been well received by the people around him, but this is far from enough, and more consumers are needed to verify it.
And this is only the most basic dish, he also knows that there are too few varieties, and the attraction will definitely not be great, and he still has a lot of work to do.
In fact, these two dishes are indeed too common at the table, and may seem "earthy" to some people who often go out to mid-to-high-end restaurants.
So on the day of the launch, it was completely uneventful, and people couldn't see any hope and vitality.
However, the turnaround soon followed, and the reason was also laughable.
On the second day of the launch of the two-course meal, seven or eight good-looking beauties lined up to "brush" the two-Michelin-starred western restaurant, but they waited in line for most of the day, and they did not get the opportunity to dine.
Maybe she was too hungry, and a beautiful woman didn't want to wait any longer, so she suggested that the sisters find a random one to eat.
The other beauties couldn't stand it, so they agreed to her suggestion, and then came to this little-known Chinese restaurant opposite the Michelin restaurant.
Seeing that so many guests came at once, and all of them were beauties, An Yingjie personally went out and introduced them to two main dishes.
A beautiful woman frowned and said: "Braised carp, stewed chicken, such a dish can also be used as your main dish, no wonder your business here is so bad, funny? Forget it, I have no appetite, let's change it!"
Another beautiful woman chimed in: "Yes, I don't have any appetite for such a dish at first glance, and the price is quite high, I'm not hungry!"
……
Hearing them say this, An Yingjie felt that he had received 10,000 critical hits in an instant, and he hurriedly said: "Beauties, beauties, wait! Just like I said just now, this is really not an ordinary dish, it is good for health." So, if you're willing to order it, if you're not satisfied, the two dishes will be half price!"
A beautiful woman gave him a big roll of the eyes with great disdain and said, "Why don't you say that all the dishes are half price? I see that you are determined to push these two dishes, right?
An Yingjie gritted his teeth and said: "If you are not satisfied, it is free, and these two dishes are free......"
Seven or eight beauties had already stood up, but after hearing him say this, they were all stunned.
A beautiful woman stroked the hair in her ear and said, "Huh...... This manager is so interesting, he wants us to try it! I can't walk anyway, so why don't I try it?"
After several other beauties heard this, they muttered to each other, quickly ordered some dishes, and then asked An Yingjie to hurry up.
Seeing that he finally left them behind, An Yingjie gasped and hurriedly kept Lin Tong busy.
Soon, one dish after another was served to the table, and several beauties shouted that the taste was too ordinary, and when the braised carp and stewed local chicken were served, they all tasted it with the mentality of trying.
They had already discussed it before, no matter how it tasted, they all said that they were not satisfied, that is, they would not pay for these two dishes, and see how the boss would react, but after tasting it, they immediately exploded the pot.
"This ...... How can it be different from the braised carp and stewed local chicken I have eaten, it is too fragrant and delicious!"
"Do you feel more comfortable after eating?"
"It's a little bit, is this dish really as amazing as he says?"
……
After they looked at each other, they quickly ate the two main dishes, and when they tasted it, it was not only fragrant, but it didn't take long for the tiredness in their bodies to disappear and seem to be more and more obvious.
They hurriedly called An Yingjie to ask the reason, and An Yingjie reminded them again that the two main dishes he said before had the effects of strengthening the stomach and lungs, regulating the circulation and smoothing the qi, etc., and they all praised the magic after hearing it.
Hearing these beautiful words, An Yingjie couldn't help laughing, this was finally a "risk" success.
After the beauties finished their meal and paid for the two main dishes they didn't intend to pay, they left the Chinese restaurant arm in arm.
When they passed through the long queue, several beauties probably thought that they had waited in line for so long before, and they were angry for a while, and An Yingjie left a really good impression on them, so they took the initiative to help the Chinese restaurant to promote it for free, and kept saying how amazing the two main dishes were.
Of course, because of their beautiful faces, they worked so hard to help publicize, which also led many people to think that they were invited by Chinese restaurants.
But Rao is like this, and some people who are really impatient to wait like them still walk into the Chinese restaurant with the attitude of trying it.
In this way, the brand effect slowly accumulated, and after three or four days, the business of the Chinese restaurant was significantly better than before, and there was a great momentum of resurrection.
It's just that consumers also generally complain that apart from the two main dishes, the other dishes are really not distinctive.
An Yingjie didn't have anything to hide, and called Liu Fei about all the happy and bad aspects.
After Liu Fei heard this, he was naturally very happy, and while letting them continue to work steadily, he also stepped up the development of new Chinese herbal medicine seasoning packages.
A week later, he developed two more spice packets, one for roasting Kung Pao chicken and one for spicy shrimp, and continued to work on the usual table dishes......
After telling An Yingjie and Lin Tong how to make these two seasoning packets, Liu Fei began to shift the focus of his work back.
On this day, he convened a meeting of Feng Chuang, Gao Wanlong, Hao Xingfu, Hao Tian and other senior executives of fruit companies and flower companies, and unanimously decided to lease another 1,200 acres of land for planting various fruits and flowers.
Once the lease is successful, plus the previous 800 acres, then the two companies will have 2,000 acres of land to grow products, which can definitely alleviate the situation that after the acquisition is completed, the products cannot meet the channel.
In fact, according to the ideas of Hao Xingfu and Hao Tian's father and son, they wanted Liu Fei to lease 2,000 acres of land in one go, after all, the channels of their Beijing Xingfu Fruit Group are very complete and powerful, so they don't have to worry about not being able to sell it.
However, Liu Fei considered that after renting the land, it involved personnel recruitment, training and many other aspects of work, which affected the whole body, so in the end he did not take such a big step.
After finalizing this matter, he announced another thing, the artificial cultivation of sea cucumbers.
Through the longline farming method, he has successfully cultivated oysters in the sea, and the oysters that have been nourished and cultivated by his five elements are rich, large and delicious, and have won unanimous praise once they have been introduced to the market, and the price is twice that of wild oysters caught in the sea before!
This seemed amazing and gratifying to the fathers and villagers of Liujia Village, but Liu Fei was quite calm.
On the one hand, the price of oysters (i.e., oysters) varies greatly due to region, quality, season, etc., but now the quality has greatly improved, and it is normal for the price to increase.
On the other hand, he felt that oysters were not profitable enough. Of course, the lack of profit here is relative, compared to other things, such as sea cucumbers!
So in this case, farmed sea cucumbers can be said to have come into being. He had this idea as early as when he first returned to Liujia Village and led his parents and fellow villagers to go to the sea to catch seafood.
After comprehensive consideration, among several cultivation methods of sea cucumbers, he decided to adopt the method of sea raft culture. In this method, scallop cages are hung in the sea, and ginseng seedlings are placed in them and cultured using sage, kelp or artificial bait.
Considering that he had no experience in this area at all, Liu Fei only bought about five scallop cages of ginseng seedlings in the first batch, first put them into the seawater pool he had people build, and used the five elements qi to nourish and cultivate them for two or three days, and then put them into the sea.
Liang Jingyan was extremely curious about his approach, and asked, "Hey, although I don't know much about this, why don't you just put it in the sea and raise it, aren't you doing it too much?"
Liu Fei smiled and said, "I have my own purpose in doing this, I can't tell you!"
Liang Jingyan was speechless and said: "Pretend to be mysterious, right? But then you are really a very mysterious person, all these things you planted have grown too violently, and they have already broken their growth laws!"
Liu Fei grinned and said, "Laws are used to break!"
"But it's natural!"
"Isn't humanity changing all the time? Although some things can't be changed. ”
“……”
Liang Jingyan didn't expect him to be quite "quibble", and the corners of his mouth were curled: "If you don't say it, I won't bother to force you......!"
Liu Fei said with a puzzled expression: "Just what?"
Liang Jingyan suddenly said loudly: "Help me find a job to do, I'm going to get moldy with you soon!"
Liu Fei originally thought that she would warn him or that there would be some divine turn, but she came to such a sentence coldly, which really made him cry and laugh.
He shook his head and said, "Didn't you keep saying that you are here to travel, let me treat you as a god? I now treat you as a god, you can enjoy it to the fullest!"
"You!" Liang Jingyan waved her fist in front of him and said, "Block me with words, right? Believe it or not, I'll arrest you back to Qianyuanwu!"
Liu Fei coughed heavily, and suddenly his eyes lit up and said, "If you want to talk about things, there is really something that is especially suitable for you to do." ”
Liang Jingyan hurriedly said: "Say it quickly, but I won't do things that are too boring and tedious." ”
Liu Fei took her to the edge of the cliff, and then took the freight elevator to the ferry below the cliff, pointed to the open sea, and smiled meaningfully.
Liang Jingyan frowned, suddenly pushed him hard and said, "You bastard, you don't want me to jump into the sea to play with fish, do you?"
“……”
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