Chapter 803: Acquisition of Etsy

It is not unreasonable for Zhou Shi to be called an acquisition maniac by some unscrupulous media, and he finally freed up his hands and asked the person in charge of an e-commerce website to talk about the acquisition.

"Why are you buying us, there are so many sites on the market that are better than us?" asked Etsy's Maria Thomas.

Yahoo actually has a deep connection with Etsy, when Etsy's founder, Rob Carlin, consulted with the two founders of Flickr about various problems shortly after the company was founded, and then was invited to visit Flickr's headquarters and share with them. Rob Carlin later ceded the CEO position to Maria Thomas, the former head of NPR's digital media, and hired Yahoo executive Chad Dixon as the website's chief technology officer. Well, although this company doesn't have much to do with Zhou Shi, who let him take the helm of Yahoo? Naturally, he can inherit Yahoo's various connections.

"Etsy is the best craft e-commerce site, and Yahoo is ready to enter the industry, so I chose you!"

"But the market size of this industry is not huge!" said Maria Thomas

"Of course, it's not so much that I'm optimistic about this market, but that this is a kind of thinking about the future, you know that Yahoo, Google, F&F, Microsoft and other companies have invested heavily in the research and development of artificial intelligence, one thing is certain, artificial intelligence will greatly improve labor efficiency, there is a great possibility of causing a wave of unemployment in the whole society, so as a large company that causes this impact has the responsibility to respond in advance to the possible consequences. And handicrafts are a direction that I am optimistic about.

No matter how advanced artificial intelligence is, unless it gives birth to intelligence in the true sense, it will be difficult to compete with humans in terms of innovation and creation. Modern crafts have no soul, for example, you can't imagine that artificial intelligence can make Van Gogh's paintings, but we humans can give all kinds of works a soul, and some people can even surpass Van Gogh.

Even if these are not mentioned, the development of human material civilization to the present, more than half of the world's population has been freed from the existential crisis, and large-scale production of industrial products has played a great role in it. But there is also a part of the affluent people who want to find a unique differentiation, to prove that they are different from most others, to prove that I am the most special one. Luxury, handicrafts, works of art can all play this role. That's why I want to create a website that provides consumers with a variety of unique artworks, or ......luxury goods in the future," Zhou Shi said

"What Simon means is that this market will be big in the future?" said Maria Thomas

"I don't know, I want to expand this market. "Zhou Shi

"I've heard that most of the companies that Simon has a crush on will have good development...... "Maria Thomas

"I can give more freedom, trust and help to the companies I acquire, and of course, I won't be polite if I don't meet the requirements. As for the reasons for the success of the company, I don't know, and I don't want to know. Just do your own!" Zhou Shi, he won't let the other party make an unscrupulous offer.

"What can Yahoo bring to Etsy?" said Maria Thomas

"Talent and channels, this is the founder of Taobao, the largest C2C e-commerce website in China, that is, Alibaba's most important asset, more than the current eBay!"

"Isn't Ali's founder Jackma?" said Maria Thomas

"That's right, but Sun * built Taobao from scratch step by step!" Zhou Shi

"Hello hello, you're amazing!"

"You're welcome!" Sun Tongyu nodded simply

"Sun's excellence is unquestionable, and I trust him. The other is the sales channel, you know the revision of Flickr!" Zhou Shi

"You know, but this revision?" said Maria Thomas

Flickr has opened the short video function, and a variety of rich filters have made Flickr short videos crazy popular, and the number of users has increased by 10 million people within a month since it was launched, of course, this is just the beginning, and the problem of mobile phone battery life is the key to affecting the user experience. Of course, this magnitude change is unacceptable for many users, and many people are dissatisfied with it.

"It is undeniable that although many people don't like this feature, more people like it ......" Zhou Shi

"What does this have to do with us?" said Maria Thomas

"I want to go one step further on Flickr and let Etsy sellers open an official account for handicraft product sellers, show their abilities, aesthetics and level through short videos, attract fans, and then sell ......

In this way, the fittest can be survived, so that some illegal ones can be removed from the shelves, and those with outstanding ability levels can get more opportunities. "Zhou Shi

In the previous life, Douyin has opened its own e-commerce, and Toutiao is the same, the threshold of e-commerce is widely accepted by users, and the development of logistics has gradually matured, and there are no technical problems in the development of now. The success of Pinxi is proof of this. The huge role of traffic makes e-commerce simple.

"Short-form video marketing?" by Maria Thomas

"With over 300 million Yahoo Messenger users and soon to surpass 450 million, we have more than enough traffic sources. Even Yahoo Portal has a user base that is difficult for most businesses to match.

In addition, we will make Etsy a global company, promote the exchange of global handicraft products, and learn about the various cultures of the world through the handicraft products of various countries!"

"Simon, you're a really amazing person, and what you're saying is so exciting! I started out just trying to provide a platform for myself to exchange handicrafts, and hearing you say that makes me feel a sense ......of mission," Rob Carlin

"......" Zhou Shi, most of what he said was true, handicrafts, all kinds of art, and luxury goods were all areas he wanted to get involved in. Of course, that's not the point, the point is:

"Simon, does this really work?" said Marissa Mayer

"Of course you can, even if you can't, it's nothing, anyway, this investment won't lose money!" Zhou Shi

Etsy sellers are millions, even if not everyone goes back to shoot videos, there will always be millions of videos a year, not to mention the entertainment singing game funny video Zhou Shi's team has experience, handicraft production videos are shortcomings, plus he is optimistic about the long-term development of this industry, what reason does he have not to invest?

"Are we really going to implement free measures to attract sellers to join?" said Marissa Mayer

"It's not that the product is on the shelves for free, and the transaction commission is charged, what is there to discuss, you can't affect the development of the enterprise for the display fee of two cents, the Internet industry has always been the first in scale!" Zhou Shi, Etsy's trading rules are that sellers need to pay $0.2 for each displayed product, and after the transaction is completed, they need to pay an additional platform commission of 3.5% of the transaction amount, which significantly inhibits the growth of the number of sellers.