If the cartoon is done well, in fact, the ability to attract money is not lower than that of live-action film and television works.

Because cartoons have a natural advantage, that is, in terms of various image licensing.

Who makes the best money these days?

Woman, child!

Especially for children, this is especially true in China, after the implementation of the family planning policy for many years, many families have only children, and they are all only seedlings who are afraid of melting in their mouths and afraid of falling in their hands.

In the mother and baby store outside, the price of the same thing can soar several times because of the label for children.

"Peppa Pig" only sold hundreds of thousands of broadcast rights in the first round, which is not enough to return to the capital, but with the popularity of "Peppa Pig", it has made more than 10 million profits from its self-operated peripheral products alone.

It can be seen that the profit model of cartoons is different from live-action film and television works.

With Lin Xiao's intervention, the originally stalled negotiations became smoother, and the partner was still Beijiang Satellite TV, of course, only in the second season, and of course it was necessary to continue to negotiate the conditions after that.

And the price of the second season has also soared N times compared to the first season.

"Peppa Pig" is no longer a hand-drawn domestic animation that no one cared about at the beginning, but a hot animation star.

Regarding the supporting program of "The Right Posture for Watching Cartoons" that Beijiang Satellite TV is going to do, Lin Xiao thinks it is very interesting, and I have to say that this idea is indeed quite interesting.

Of course, this is also based on the fact that early childhood education is becoming more and more important, and the topic caused by the previous ban on animation is hot.

Therefore, when Beijiang Satellite TV plans to start the second season of "Peppa Pig", Lin Xiao is still very optimistic about the correct posture program for watching cartoons.

In the Beijiang Satellite TV studio.

The first episode of "The Right Posture for Watching Cartoons" is being recorded.

"Peppa Pig" is a product of Sanle Animation, and the more popular this cartoon is, the most benefited is naturally Sanle Animation.

Therefore, when Beijiang Satellite TV proposed to let Lin Xiao and the two education experts of Sanle Animation come together to attend the first issue of "The Correct Posture for Watching Cartoons", Lin Xiao directly agreed.

In addition, in the future program "The Right Posture for Watching Cartoons", Professor Tian Mei, the education consultant of Sanle Animation and an expert in the growth and education of Chinese teenagers and children, will be the resident guest.

"With the emergence of more and more animation works on the market, parents have begun to wonder whether their children should watch cartoons, how to choose cartoons for their children, and so on, so today we invited a famous British scholar, an expert in youth and child growth education, Professor Alex, and an expert in youth and child growth education in China, Professor Tian Mei, as well as the popular and controversial "Peppa Pig" The original creator, Lin Xiao, came to the show and talked to everyone about how we should guide children to watch cartoons correctly. ”

"Welcome!"

The audience burst into roaring applause.

It is worth mentioning that the audience who came to the scene were all parents of children invited by Beijiang Satellite TV.

"After reading the information, I was very curious, Professor Alex and Professor Tian Mei turned out to be the educational consultants of "Peppa Pig". I don't know much about the animation industry, so I wonder if all animation works have such a position?"

This question surprised not only the host, but also the parents and the audience were very surprised.

They didn't expect that "Peppa Pig" would have two education experts as consultants.

Lin Xiao pondered for a while and said with a smile: "As far as I know, most animation companies in China don't seem to have such a position. ”

"So how did you come up with the idea of hiring an education consultant?" asked the moderator again.

"As you know, I'm a father-to-be, and Peppa Pig was created as a gift to my own children. ”

"But I thought about it again, since "Peppa Pig" is for children, I am not an education expert personally, and I have no experience in parenting, so in order to avoid some content that is not suitable for children to watch in the process of creating "Peppa Pig", I specially invited authoritative experts at home and abroad to check "Peppa Pig", hoping to review and eliminate those content that is not suitable for children to watch through their professional knowledge. ”

"After all, I don't think every parent will like that their children have learned badly because of watching cartoons, right?" Lin Xiao said with a smile.

"Papa!" the parents and audience applauded in unison.

However, as far as I know, during the broadcast of "Peppa Pig", there seems to be some content that has caused dissatisfaction among parents, and we will ask the parents on the scene to answer this question. The host said, looking at the parents and audience in the audience.

"The lady with the glasses. The moderator clicked on a parent.

"Hello host, hello three teachers. My name is Fang Meimei and I am a housewife with a six-year-old son. ”

"Hello Ms. Fang, do your children watch Peppa Pig?" the host asked.

"Look, why don't you watch it, almost no episode falls. The woman named Fang Meimei said.

"So after the kid watched Peppa Pig, was there anything that made you feel more dissatisfied?" the host continued.

"Yes, why not, after watching "Peppa Pig", now my son is clamoring to go out and jump in the mud pit as soon as it rains, and he calls me Pig Mom every day, calls him Daddy Pig Dad, not only that, but also learns to bark pigs, but it hurts me. Fang Meimei said with a bitter face.

"Okay, so I don't know what the two teachers have to say about this?"

"I'll come first, in fact, about jumping into mud pits, learning to bark pigs, etc., in fact, at the beginning, Alex and I had a dispute because of these aspects. Tian Mei said with a smile.

It surprised the audience and the host at the scene.

"Eventually, I was convinced by Professor Alex. Tian Mei said with a smile.

"First of all, let's see, why do parents hate children so much as they learn to jump into mud pits?"

"Ms. Fang. ”

Fang Meimei thought for a while and said: "The main reason is that children imitate jumping into mud pits, which will make their whole bodies dirty, and it is not safe." ”

"Okay, thank you Ms. Fang for your answer. ”

"Let's take a look at the plot of the episode 'The Mud Pit,' where Page and his brother like to jump around in the mud puddle. Mother Pig came over and gently told Peppa, "Peppa, if you want to jump in a mud puddle, you have to put on your boots."

After Paige learned, he also learned from his mother to teach his younger brother George to wear boots. Later, Paige and George jump in the mud in a large mud puddle, and when they return home, Daddy Pig and Paige start a conversation as follows. ”

As he spoke, the conversation began to play on the big screen.

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