Chapter 66: The Nova Guide Project

At the symposium, Chen Yongren talked eloquently, although these words were his heartfelt words, but how much reflection they could bring to the directors on the scene may not have much effect in the end.

There was a burst of discussion at the scene, and Chen Yongren saw that everyone was discussing, and there should be nothing to do with himself, so he sat down and listened to everyone's opinions.

After discussing for a while, a director stood up and said to Chen Yongren: "Director Chen, according to what you said, as long as the quality of the movie is good, it can get a good box office, but to be honest, although there are many bad movies now, there are still many pearls of good movies that are dusty, and some have been banned." Therefore, a movie still needs to have more stars, big publicity, and high rankings in order for this movie to get a good box office. ”

The director who stood up was just in his early thirties, and the sign in front of him said Director Luo Yongji, who is also a very talented director, and most of the films he made were literary films, so the box office was not good.

Chen Yongren replied with a smile: "Actually, there is no conflict between my point of view and your point of view. I also said just now that if a movie wants to get a high box office, the premise is to ensure the quality of the film, and then to do a good job in the publicity and distribution of the film and the scheduling of the film.

Therefore, the core of a movie is the quality of the movie, quality is the premise of achieving a high box office, word of mouth is a factor in obtaining a high box office, and publicity and distribution are the means to get a high box office. ”

Luo Yongji continued: "But as I just said, we have a lot of high-quality movies, and the box office can't even get the cost back.

Many of our directors who make literary films, no one can say that the quality of their films is not good, on the contrary, these directors frequently win international awards, but the box office is not high, so what's going on?"

"I just said that quality is the premise for a film to achieve a high box office, but having this premise is only the first step, and in the end, it depends on whether the subject matter of the film is suitable for the public. After taking a sip of water, Chen Yongren continued: "But then again, as filmmakers, it should be our duty and duty to make high-quality movies, so making high-quality movies is what we should do as directors, and the box office is determined by the right time, place, and people." ”

Luo Yongji continued: "There are some directors who have done what they should have done and made high-quality movies, but the box office is still not high, and they can't even get the cost back, and they are still said by the audience to be bad movies." The movie is a good movie, but the box office is not good, is it because too many audiences are ignorant and can't understand it, so the box office is not high? But this is the audience's problem, the director has already done what he should do, why is he still scolded?"

Chen Yongren looked at the endless spirit of this bar, and replied: "The quality of the movie I said before refers to the quality recognized by the public, it is a movie that the public can watch and understand, not a lonely self-appreciation, decide for yourself that this movie is a good movie, or win some awards to decide that this is a movie that should get a high box office."

We can't deny literary films, but we should recognize one thing clearly, literary films are usually very dull and niche films. Maybe the quality of your literary film is very good, the reputation is very high, and you have won international awards, but you expect the public who are tired from a day and want to go to watch a movie to relax, and go to see this movie that the niche still can't understand, this is impossible.

Moreover, there are more and more literary films nowadays, that is, to shoot films that the audience cannot understand, and the more the audience does not understand them, the better, can it be said that the art of film is to shoot things that everyone cannot understand? If this is the case, then is there still a need for this kind of film art to exist?

Often some directors go to the countryside to collect style, but in the end, what they get comes from the masses, and they can't go back to the masses, and don't always use literary films as an excuse. The box office of a movie is low not because of what genre you are shooting! "Farewell My Concubine" directed by Chen Kaige can be said to be the pinnacle masterpiece of Chinese literary and artistic films, but is the box office low of others?

Therefore, literary films are not an excuse, what we should think about is how to make word-of-mouth works that the public can see and understand, and the audience loves........."

After Chen Yongren finished speaking, he was also silent now, and some of his words seemed to be to the point, causing the directors present to begin to reflect.

Don't use literary films as an excuse, Chen Yongren's words are deafening to the people present.

The forum lasted until 12 o'clock in the afternoon, and various reports about it had already appeared in the afternoon.

Most of the reports revolve around Chen Yongren, and the most talked about is Chen Yongren and Luo Yongji's braided arguments at the symposium.

Many netizens applauded Chen Yongren's words, and Chen Yongren's attitude towards movies and the standards for good movies also made everyone appreciate them very much. also clarified his film concept, so that passers-by's favorability towards him also skyrocketed.

At the same time, after this symposium, Chen Yongren's status in the rivers and lakes has become more and more stable, the first director in China, and the leader of the new generation in China.

On the second day after the symposium, Chen Yongren posted a Weibo that made all young directors excited: Give a gift to all young directors with dreams, if you have good ideas and good scripts, but you can't shoot due to financial problems, then bring your creativity, bring your script to Longteng Film and Television, we will launch a 'Asian Rising Star Director' project to fund ten directors to shoot movies, interested friends can log on to the official website of Longteng Film and Television to view the details.

As the only star director with Weibo fans who has broken 100 million yuan, Chen Yongren, who has not posted on Weibo for a long time, immediately had hundreds of thousands of messages as soon as he released it. Soon, countless people knew what this 'Asian Rising Star Guide Program' was, and everyone also gave Chen Yongren a thumbs up, and the big guys in the same industry had to admire Chen Yongren's courage.

The content of this plan is: 10 to 20 young directors will be selected from all over Asia and funded to make films, and Chen Yongren and Longteng Film and Television, as investors, will not put pressure on these young directors, and all the risks will be borne by the investors.

There is no restriction on any subject matter, and the investor will not interfere in the selection of materials, actors, etc.

But there is a requirement, that is, all the films invested in shooting are feature films, and the drama films that the audience can understand must not make the audience feel too dull.

Registration from April 1 to April 5, submission of scripts from April 6 to April 15, review time from April 16 to May 15, and announcement of the list on May 20.

The investment amount of the first phase of the "Asian Rising Star Guide" program is 300 million RMB, and the specific amount of investment for each film will be based on the results of the script review, and then the budget for each film will be given according to the research results.

The reason why Chen Yongren wanted to train new directors on a whim was also something he decided to do after the symposium, he just wanted to give these talented young directors a platform, and through their success, let those directors see where the gap is.

Chen Yongren also hopes that this power of his own can bring a little impetus to Huaxia films and make the entire film industry more vigorous, and he also wants to sign talented directors through this project.

At the same time, the comics of "Iron Man" became popular all over the world, and after reading the comics, everyone has a new understanding of Chen Yongren's brain, and countless people are now looking forward to the release of "Iron Man", looking forward to what the movie version of Chen Yongren will be like.

After arranging the work on the "New Star Guide" project, Chen Yongren devoted himself to the preparation of "Iron Man.........