Chapter 17: Beyond the Box Office (1/6)

There are a lot of bad reviews, but it has not affected the box office of "A Chinese Ghost Story 2" at all.

On the day of the premiere, it won 32 million box office with 68% of the film schedule, 36 million on the second day, 33 million on the third day, and successfully exceeded 100 million on the first weekend!

directly exceeded the record of breaking 100 million in 4 days before "Red Cliff" was hot...

Judging from the data, the investment of "Red Cliff" is 120 million US dollars, and the most expensive movie in Asia has a box office of 31 million on the first day, which is only 1 million less than "A Chinese Ghost Story 2".

But don't forget, the investment cost, publicity offensive, and topic heat of the two are not at the same level at all, according to this calculation, the difference of 1 million is at most emotional...

After the first weekend, the box office performance of "A Chinese Ghost Story 2" directly surpassed "Red Cliff" by nearly 20 million...

It's not very pleasant...

So on August 6th, the media swiped the screen one after another, nothing more than that: "A Chinese Ghost Story 2" broke 100 million yuan in the first weekend, setting a new record.

Huayang is stupid, has such a large investment still not affected the box office results?

……

Yuehua's promotion of "A Chinese Ghost Story 2" is very targeted, and the target group is not only netizens, but also white-collar collectives.

Elevator advertisements in many office buildings in Songjiang, Yanjing, Shenzhen, and Nan*jing were taken down.

With the support of Zhang Qinian's funds, Juzhong Media has developed rapidly, and even if Focus Media is listed, it cannot be directly acquired like the original time and space...

Of course, word-of-mouth control has not been relaxed at all, in addition to hiring a large number of water armies to guide public opinion, and sparing no effort to invite some famous film critics and filmmakers to help brag...

There are still many film critics in China who don't bend their waists for five buckets of rice, Yuehua is willing to do it, so I like the praise of "The Way of the World", and those who don't like it will be a little tactful...

With a large amount of investment, "The Way of the World" has become the fastest rising hot word in addition to the Olympics during this time.

In the new week, more young viewers are pouring into the market.

There are also two movies in the same schedule, "Deserted Village Inn" and "Xinyue Fairy Tale"...

The former continues the route of domestic horror deception, and the only thing that is really scary is the movie poster...

There are also "not enough dramas, showing some meat", exaggerated acting skills, perfunctory screams, IQ catching chickens and logic without logic...

The acting skills of these people are simply possessed by the clouds...

The movie "Breaking into the Widow's Village at Night" is slightly stiff and slightly respectful;

probably wanted to take advantage of the release of "A Chinese Ghost Story 2" to bring a wave of traffic about horror films...

As for "Xinyue Fairy Tale"...

The story is very... Look at yourself: a county girl named Xinyue fainted and was carried to the hospital, and after her parents arrived, she was told that she was in the advanced stage of severe disease, and in an instant, the medical expenses of 200,000 yuan and the reality of no cure pushed the family into the abyss of no return.

And then, Xiao Xinyue, who was already blind and paralyzed, squeezed out the last long-cherished wish of her life and went to Tiananmen Square to watch the flag-raising.

At the moment of suffering from illness, let go of the instinctive desire to survive of human beings, neither want to survive to the maximum extent nor want to see the closest people, but insist on going to Tiananmen Square to see the flag-raising, what kind of spirit is this?

Of course, this is an adaptation of a true story...

Sometimes reality is really...

By the way, this movie is still a Hong Kong film, and Liang Jiahui and Huang Hibo participated for free......

Lao Liang is really... A performance artist to be admired!

In 1984, at the 3rd Academy Awards, he defeated many strong opponents and became the actor in one fell swoop, and instantly became the king of newcomers in the Xiangjiang film industry.

A bright future is just around the corner, and fame and wealth are within reach.

But it's still the same sentence, "LifeAslikeaboxofchocolates, youneverknohatyou're going to goonnaget!"

At the moment when he reached the first peak of his acting career and was about to start a new chapter in his life, a devastating blow struck unexpectedly.

Blocked!

The Wanwan Cultural Department raised the banner of banning.

On the one hand, he writes a letter of repentance, chooses to grovel, seeks the remnants of life given by others, continues his dream of acting, and continues his acting career that has just begun.

On one side, put away the trophy, straighten the chest, turn around and leave the stage, the smart man will compromise, and the stupid head will bleed.

Lao Liang smiled: The bones are too hard to kneel.

Even if such a person has acted in a few bad movies, most people will still choose to forgive him...

It's a pity that the theme of "Xinyue Fairy Tale" is too main theme, and the investment in publicity and momentum is pitiful.

"A Chinese Ghost Story 2" strongly occupies nearly 80% of the film schedule...

Most of the audience entered the theater just for "The Way of the World".

One is that it's cool, and the other is that your friends around you are watching, whether you really like it, or follow the crowd, you can't go out anyway.

After the first weekend, "The Way of the World" did not announce the box office again, Tang Ningyu pressed day by day, and waited until the eve of the Olympic Games, that is, on the 9th, it was directly announced on Weibo!

The box office was 200 million in 7 days after its release!

Look at the second-ranked "Deserted Village Inn", 18 million...

There is no comparison at all!

It must be said that domestic horror films are a very profitable business, the deserted village series, "Deserted Village Apartment", and "The Return of the Deserted Village", including this "Deserted Village Inn", are rotten, but they make money!

Speaking of which, you may not believe it, domestic horror films are commercial films with the highest market returns, and they make money when they are made.

The cost is ultra-low, generally speaking, a box office of more than 10 million yuan is enough to recover the cost.

Therefore, Da Mi Mi's "My Naiko Has a Mole - Far Cry" won 90 million box office and shocked the entire film industry, why?

Because the movie was a purely small production, the cost is said to be less than 6 million...

The ROI is amazing!

"Pen Fairy" to "Pen Fairy 1", "Pen Fairy 2", "Pen Fairy vs. Sadako", and even "Disc Fairy", "Chopsticks Fairy", "Cylinder Fairy"... Although it has evolved from a horror movie to a food show, it can't stop people from watching it!

As for "Red Cliff", which got the key to the postponement, the box office did not reach 10 million in the fifth week...

The market is far from the point where it is possible to make money together!

By the way, Yuehua directly squeezed the number of films in "Red Cliff" to only 10% through rebates...

The Olympics are coming, and the enthusiasm for watching movies will definitely decline.

This is a matter of time, there is no way...

……

11th, afternoon, Yanjing.

Yuehua Media.

Conference room.

Zhang Junsheng, Tang Ningyu, Zhao Yijun, Zhou Xing and Feng Zhiqiang...

"Actually, I don't know how to offend him, but I have to get stuck in the project, and it's impossible to shoot it... Even if I can shoot it, in terms of distribution, I can't help it..."

"The book "Great Musician", I want to invite Zhou Xing to partner Cai Zhuoyan..."

Feng Zhiqiang is telling his grievances.

Zhang Junsheng read the three books he brought, "The Great Musician", "Shaolin Football", and "Chasing the Murderer", Tang Ningyu and Zhao Yijun were responsible for chatting with him...

The main thing is to get to the bottom of it...

Famous Hong Kong screenwriter and director. The screenwriter's works include the TV series "Genesis", "The Man in the Net", the movie "Whenever Changes", "Natural Pair", "Wenque", "Retribution"...

Five minutes later, Zhao Yijun and Tang Ningyu nodded to each other.

Engaging in content is similar to doing technology, and when you meet an insider, you can judge the depth of this person in a few words...

Putting down the notebook in his hand, Zhang Junsheng was interested: "How did you offend Huang Ziheng?

Feng Zhiqiang signed a contract with Tianma Film and Television, that is, Huang Baiming's company, and Huang Ziheng is the prince.

I can't figure out how he dares to offend the prince...