Chapter 79 Trademark Registration

May is the Canton Fair, before that, Huang He needs to seize the time to register the brand "Shengtian" that was discussed last night, and establish his own brand, first of all, he must have his own registered trademark.

The registered trademark can be in the name of an individual or in the name of a factory, and Huang He thought twice and decided to register it in the name of the factory. A business license is required to register a trademark in the name of the company, which should be available in Huangshan. Huang He went to the Trademark Office early in the morning to submit the registration application and pay the fee with the stamped application, a copy of the copy of the business license and the trademark mark.

The next step is to wait, wait for the Trademark Office to conduct a formal review, issue a notice of acceptance, and after the notice is issued, the Trademark Office will conduct a substantive review of the blanket factory, and then issue a preliminary approval announcement, and finally issue a trademark registration notice.

If you want to let the blanket factory go out, this is the first and most important step.

With its own trademark brand, it can not only facilitate consumers to recognize the brand shopping, create a brand effect, but also improve the visibility of the product, establish a brand image, to know that no matter in which era, the trend effect is never outdated, once the fame is out, then there will be more people who follow the trend, as long as the quality is excellent, can stand the test, then the customer will naturally repurchase, a pass ten, ten pass hundred, business will come.

Secondly, the Canton Fair, mainly external sales platform, international trading venues, imagine a thing that does not belong to its own brand, even if it is a miscellaneous brand, most customers will give priority to branded things, one is quality assurance, one is able to withstand scrutiny, all products with brand trademarks will go through the sampling inspection of the Quality Inspection Bureau before selling, listen to it than miscellaneous brands to rest assured, Huang He if you want to make the blanket factory bigger, to prepare for the future application for well-known trademarks, this step is essential.

The tertiary industry is also in the warm-up, it is estimated that it will be successfully developed in April, mass production and listing, the registration of brand trademarks is almost also a guarantee for the tertiary industry, once you have a trademark, then "hot fast" also has the exclusive right to use the trademark, which is protected by law to prevent counterfeiting and shoddy, which also solves the problem of piracy.

You must know that business competition has always been all-encompassing, just like the "Wang Laoji" and "Jia Duobao" incidents that Huang He knew in his previous life.

JDB originally cooperated with Guangzhou Pharmaceutical Group, and JDB purchased the trademark "Wanglaoji" from Guangzhou Pharmaceutical Group, and then produced red cans of Wanglaoji, but due to cooperation reasons, the two companies had differences due to profit distribution, and it was too late to file a lawsuit.

Therefore, the brand trademark is really a representative of one's own identity in the market, and the brand is the commodity.

Huang He's side of the matter is almost done, then back to the blanket factory, the factory workers are still in the renovation work, the blanket after processing and packaging sales have only risen, Huang He also just took this opportunity to save more capital, in order to lay a good foundation for the next work.

As soon as Shen Qiuyun walked out of the office door with the sample drawing, he ran into Huang He who came in from outside, and hurriedly stopped him: "Huang He, this is the blanket pattern diagram that I discussed with Tingting, you can see what else needs to be modified." ”

Huang He took the sample drawing and looked at it carefully, and I have to say that it is indeed quite innovative, he simply said that he should use a variety of colors to blend, bright but not gaudy, and the pattern should be new, and the floral covering, Shen Qiuyun's sample drawing is eye-catching.

"Tingting and I have considered, if we want to sell to Russia, if we are representing our blanket factory, then we can't simply pursue fashion, after all, it is the Canton Fair, although we have little knowledge, have not been, I don't know what the situation is, but it sounds like there should be businessmen from various places to participate, our factory's technology is now just starting, want to compare high-precision embroidery, how we are not comparable to other imported machines, want to stand out, you have to have some of your own characteristics, if it is just ordinary artificial embroidery, you can see the height at a glance。 ”

Shen Qiuyun pointed to the place circled with a red marker pen on the design drawing, and continued: "You see, we used the four sides of this blanket to match Chinese ruyi and auspicious clouds, and embroidered them by the method of vertical painting and color embroidery. ”

"Colorful embroidery?" this Huang He had heard in the chapters of ancient history in high school.

"Well, color embroidery, color embroidery stitches are richer, fine stitches, bright colors, color changes are also colorful, and it is just in line with the aesthetic style of the Russians, at the same time, it is written with threads, that is, the overlap of a variety of color embroidery threads, staggered production of a flashy and vulgar color effect, subtle changes are also worth scrutinizing, equivalent to the rendering effect of Chinese painting, what do you think, is this method feasible?"

Huang He never knew that Shen Qiuyun knew so much, this was a different Shen Qiuyun that he had never seen in his previous life, Shen Qiuyun in his last life lived the second half of his life for him and Huang Shan, and he was thinking before, Shen Qiuyun was unhurried when he spoke and did things, but he handled it in an orderly manner, how could he not have any skills, now he knows, she just lacks a space to show.

Seeing that Huang He didn't answer, Shen Qiuyun said again: "If you are worried about the problem of labor, then it doesn't matter, Tingting has solved it, she used to know the owner of an embroidery workshop in Guangzhou, and the workshop closed down because it was opened in a deep alley, and the business was sluggish, but the boss's craftsmanship is still worth affirming, and she has a group of sisters under her who have been doing it for many years, and if you want to contact it, you can also contact it, Tingting has already tried the style, if you think it is feasible, it can be implemented in two days." ”

Chinese embroidery. It is indeed a feature, Huang He almost forgot, although he must stand still in the world, but he must always remember that he is a Chinese, representing China's face, since ancient times, take its essence, remove its dross, and push the old to bring forth the new, the decoration of traditional Chinese culture may really make people shine.

Huang He made up his mind and immediately agreed to this idea: "You let Sister Tingting go to the contact, as long as the embroiderer passes the customs and the salary is good, the embroidery inspection will be handed over to your aunt, you and Sister Tingting have also worked hard, you can take a good rest in the past two days, and when the people come, they will officially start preparations." ”

Shen Qiuyun saw that the plan was feasible, so he breathed a sigh of relief: "This is nothing tiring, I can help you." ”