Chapter 314: Price War
That's a bit of an exaggeration, isn't it?
Although in today's society, people generally have some complaints about state organs, and from time to time they scold a couple of sentences and don't believe in things like that, but when these leaders are willing to come forward and guarantee a certain product, people will subconsciously believe a little bit in their hearts.
Even the government has come forward, so it means that these things are absolutely fine, right?
This alone is enough to greatly mobilize the interest and trust of ordinary consumers.
And most importantly...... Your sister's is cheap.
Whether it is the overwhelming advertising in advance, or the high-level officials like Xue Yang who personally stood up to attend the ribbon-cutting ceremony, or whether it is the credit endorsement at the beginning of the national character, everything is not more tempting and more affordable than the word cheap.
Among the other gold shops, at least 321 grams of 10,000 grams of pure gold, here only 280 yuan a gram, 10,000 pure gold sold at the price of 1,000 pure gold, and 1,000 pure gold, completely none, in the dream, only the highest quality gold, there is no such thing as a thousand pure gold.
And openly said that if the fake one pays ten, any product purchased in Mengyuan can be taken to an appraisal agency with appraisal qualifications for inspection, and if the purity of the test results is insufficient, he is willing to compensate ten times.
The super cheap price and quite exquisite style made it possible to welcome countless customers on the first day of opening.
In comparison, the Sanyo jewelry store opposite can almost be said to be crowded.
Sanyo Jewelry Store, because of the hanging of people that happened some time ago, caused the jewelry store to be closed for a period of time.
Although the lockdown was soon lifted, the business was obviously greatly affected, and there were very few people who came to buy gold, and there were even a large number of people who came to return the gold, suspecting that they had bought fake gold, which made the person in charge of Sanyo Jewelry Store anxious.
And now the opening of Mengyuan has made this already bad business even worse.
The number of guests, which had been scarce, became even more scarce at this time, almost completely absent.
The clerk in the store, who has been standing behind the counter all day, may not receive a single customer, which is in stark contrast to the booming business at the Mengyuan jewelry store opposite.
Song Ji, Sanyo Jewelry, the general manager of six stores in Yanhua City.
The managers of the remaining five stores were quickly summoned to discuss how to solve the problem this time.
"I don't think it's a big problem, no matter what kind of store it is, when it opens a new store, it's all about losing money and making money, right?"
"Two hundred and eighty-one grams of pure gold, basically no money, but also backwards, even if the dream is backed by strong financial power, it shouldn't last long, I estimate, this kind of activity, at most two or three days, will end, when the time comes, it should return to normal. ”
Song Ji also felt that the problem was not very big, and it was not uncommon for some new jewelry stores to open before, and it was often the first two days, and it would soon return to the original state.
This time, however, things seem to be different.
One day has passed, two days have passed, three days have passed, five days have passed, and Mengyuan Jewelry Store has been as always, with two hundred and eight thousand pure gold, and there is no intention of raising the price at all.
Sanyo Jewelry, six stores, has not had a single business for five consecutive days.
On the contrary, on the side of Mengyuan, there are more and more guests.
The good reputation is almost spread from one to the next, and the number of guests who go to Dream Yuan has hardly decreased, but it is increasing every day.
There are even families who come to buy gold.
What is the difference between ordinary thousand-dollar gold and thousand-dollar gold, ordinary people can't see it at all, but if you want to know what the quality of the gold you buy, it's still very simple, and you can directly take it to the precious metal inspection center to check it.
Each city has a dedicated precious metals inspection center.
As long as you check a little, you can find that the gold sold in Mengyuan Jewelry Point is of very high quality and purity, and it is absolutely pure gold.
It is even said that the pure gold is only the highest standard of gold purity at present, and the purity of the gold sold in Mengyuan Jewelry City is even higher than that of ordinary pure gold.
As a result, the speed of transmission is even faster, resulting in more and more people coming to buy gold.
It was at this time that in order to meet the needs of some super large customers, collections, and storage customers, Mengyuan launched a large gold brick on the sixth day, each of which was one kilogram.
The price is even cheaper than ordinary gold jewelry, as long as 260 yuan a gram, 260,000 yuan, you can buy a standard one kilogram of pure gold bricks.
Each gold brick is certified by Yanhua Precious Metals Inspection Center, and there is absolutely no problem.
There are still a lot of rich people in Yanhua City, and on the first day of its launch, nearly 80 gold bricks were sold.
That's a staggering amount of income on that alone.
It can be said unceremoniously that the gold jewelry sales in the entire Yanhua City have almost been monopolized by Mengyuan Jewelry City in just a few days.
Other jewelry stores, large and small, have a hard time.
It can only sell some pearls, jade, diamonds, silver jewelry and the like, and Mengyuan is a pure place to sell gold.
"Crazy, these people, just crazy...... Two hundred and sixty-one grams, why didn't he just give it away for nothing?" In the headquarters of Sanyo Jewelry Yanhua City, six people were gathering together, and the expressions on their faces looked quite hideous.
Even Song Ji is the same, his originally ruddy face has now become wrinkled, and his forehead is almost bald.
Originally, they thought that Mengyuan's side would not last long, but they didn't expect that after five or six days, the other party even intensified.
"Damn, it can't go on like this, every day we have labor, rent, water and electricity, all of them are costs, and if we go on like this, we will be dragged down by them. Another store manager said with a frown, tapping his fingers lightly on the table.
Their family has a big business, and it is naturally impossible to be dragged down in just a few days, but this situation will definitely not last long.
"I don't know how long Mengyuan can last, we can't wait like this, otherwise, ordinary consumers will think that Mengyuan is of high quality and low price, and we want to sell things again, but it will be difficult." ”
"Why don't we follow up?" said one of them.
"You're crazy, two hundred and sixty-one grams, we will lose one gram if we sell one gram, how can this kind of business continue?" another person immediately objected.
"Then what do you say, just do it and watch?"
Several people were arguing, obviously not knowing how to deal with the matter in front of them.
The commotion, the noisy sound, made Song Ji, who was already quite tormented, feel even more unhappy in his heart, and his brows were tightly wrinkled together.
"Follow, let's follow up, fuck, starting tomorrow, all stores in Yanhua City, Sanyo Jewelry Gold Sale, Wanzu Gold Jewelry All 28...... No, two hundred and seventy-one grams, fuck, I've already contacted the headquarters before, and the headquarters is willing to give us support, as long as it can crush the dream, everything will be fine. Finally, Song Ji made a final decision and said in a deep voice.
Everyone else is no longer silent, they know that this is a price war, although they are losing money, but in order to win over customers, they have no choice, otherwise, they have been so businessless, no one can survive.
The next day, Sanyo Jewelry opened early, and a large group of staff distributed leaflets everywhere, and two large mascots held a signboard at the door.
Vomiting blood is a big sale, 10,000 pure gold, 271 grams, and you can get a small gift when you enter the store.
This seems to have served a little bit of a purpose, and although some people subconsciously think of the corpse that used to hang in front of the store when they walk to the door of the Sanyo jewelry store, and finally leave, but the price is too low to stand up, and some people still enter the store.
Somehow sold a little something.
It's just that this situation didn't last long, and I saw a fat man with a jewelry box in his hand, sweating profusely: "Hey, can you return it?"
"Why, is there anything wrong with our goods?" the clerk asked politely, his lips twitching uncontrollably.
"There's nothing wrong with the goods, it's just too expensive......"
"Sir, now it's only two hundred and seventy-one grams of pure gold, which is already very cheap......"
"Cheap your sister, it's only 261 grams on the other side, you are embarrassed to say it's cheap, refund ......"
What, two hundred and sixty-one grams on the other side?
A swarm of people, who were originally here to choose gold ornaments, threw away the things in their hands, turned around and ran, and the few guests who were still there disappeared in an instant.
Can't stop it......