Volume 3 Section 57 Aim high
"Zhengyang, we just want to hear your views and thoughts now, and you have a farther vision in this regard than all of us here. Ning Yuechan made a final decision, "You come up with a strategy, and we will all consider it seriously." β
Ning Yuechan originally wanted to say that if your opinion comes out, we can do it, but I feel that it may cause some discomfort to other people, although she, Jiao Hong and even Gao Baishan trust Sha Zhengyang's gaze, but after all, there are Dong Guoyang, Hu Wenhu and Tang Tingguang here, and it is not suitable to say such things, so she will use slightly euphemistic words to show her attitude.
Now Ning Yuechan is already the village director of Hongqi Village, and at the same time the chairman of Dongfanghong Group, Jiao Hong took over as general manager, and Mao Guorong took over as executive deputy general manager.
Gao Baishan is the director of Dongfanghong Group and the general manager of Tianfangtang Water, and is not concurrently serving as the vice president of Dongfanghong Group, Ning Yuefeng officially became the deputy general manager of Tianfangtang Water.
In fact, Ning Yuechan still underestimated Sha Zhengyang's influence in the minds of Dong Guoyang, Hu Wenhu and Tang Tingguang, and Ning Yuefeng and He Wei regarded Sha Zhengyang as a god.
According to the original salary and bonus standards and equity incentive rules formulated by Sha Zhengyang, in addition to the official cadres of the government, other management will get a certain base bonus after completing the specified tasks, and after the profits and taxes exceed a certain standard, you can get a certain share of shares, which has also caused a lot of controversy, but Sha Zhengyang is not a shareholder in it, but it is necessary to give the management an incentive target, so as to ensure the normal development of the enterprise.
Some members of the Standing Committee, including He Zhongye, believed that it was difficult to define the goal of option incentives for the original management, so in the end, this article was temporarily shelved and replaced by bonuses.
This is actually a disguised process, with the support of Sha Zhengyang, the management can participate by acquiring some employee shares, of course, this is also compressed in the proportion of shares.
But in any case, Sha Zhengyang's attitude still gave these managers considerable encouragement.
"Yes, Brother Zhengyang, your vision is much higher than ours, we must all listen to what you say. He Wei is the only one younger than Sha Zhengyang in the audience, and he is also the first to fight the world with Sha Zhengyang, and his attitude towards Sha Zhengyang is also the most positive and admirable.
"I can only talk about some of my own thoughts, you can listen to them, well, it is also related to some of the things I have learned in Wanzhou now. Sha Zhengyang laughed, "Don't think of this as if I want to persuade you to make political achievements for me." β
Everyone laughed, although they also think that Sha Zhengyang's future career is unlimited, but they still think that Sha Zhengyang is actually more suitable to make a difference in the enterprise, because Sha Zhengyang's previous everything has proved this, and the ups and downs in the system often depend on your own ability in their opinion, and there are many unpredictable other factors in it.
Sha Zhengyang's vision is undoubted, but as Sha Zhengyang himself said, what he can contact and think of, after all, is still related to his own work, and he cannot imagine and judge that a certain aspect of a certain industry has investment value out of thin air.
"Although I only went to Wanzhou for more than 20 days, but because I was in the center of the municipal party committee, I still know a lot about the situation, Wanzhou must not be able to compare with Handu, but it also has its advantages, several major municipal enterprises in Wanzhou, mainly in the electronic and electrical industry, are now suffering from the same predicament as the Hongqi Distillery, lack of liquidity, excessive debt, which is the same problem as the Hongqi Distillery at that time. β
Sha Zhengyang introduced the topic and introduced them to Ning Yuechan and Jiao Hong.
"But the difference between these companies and Hongqi Distillery is not only the problem of poor marketing, but also the slow replacement of its products, the lag of technology research and development, unable to meet the needs of consumers, even advertising and marketing are difficult to reverse this situation, and there are too many redundant employees and heavy burdens, which is also a big problem. β
"Then are these companies still worth investing?" Ning Yuechan asked with a frown.
She already felt that Sha Zhengyang might introduce these enterprises in Wanzhou to them and transform them by introducing Dongfanghong investment, but if as Sha Zhengyang said, the product itself has insurmountable problems, then it is not that marketing can change, then is there still investment value?
Although they trust Sha Zhengyang very much, it doesn't mean that Ning Yuechan and Jiao Hong don't have their own independent thinking, they also need to carefully analyze the risks here.
"How do you look at this, take Wanzhou electric fan factory as an example, more than 700 employees, total assets of about 10 million, but net assets of less than 1 million, liabilities as high as 95%, which are second, the key is the aging of products, high costs, sales cold, inventory backlog, and the more you sell, the more you lose, there is no new product development plan, it can be said that it is purely a company waiting for death, but I have persuaded Huafeng Electric to merge and acquire this company, so that you can quickly obtain a production base, and solve the bottleneck problem of Huafeng Electric Appliance production capacity is seriously insufficient as soon as possibleγ β
Sha Zhengyang's words surprised Ning Yuechan and Jiao Hong, Huafeng Electric is a joint venture between Thunder and Dongfanghong, of course, Thunder is the controlling party, but such a big thing has been finalized, but Dongfanghong doesn't know, which is a little unreasonable.
"Zhengyang, Huafeng Electric has already decided?" Ning Yuechan frowned.
"I talked to Thunder the night before, and he basically agreed, of course, it still needs to be investigated and studied in accordance with the procedures. Sha Zhengyang smiled, "In fact, it is possible to build a factory with direct investment from Hong Kong Huatai, but I still think it is more appropriate for Huafeng Electric to build a factory." β
The current situation of Huafeng Electric is obvious to all, it is completely in short supply, and the orders have been piled up to next year.
Now Huafon Electric's base in Yintai has begun to expand, but far from quenching the thirst, at least until February and March next year to complete production.
Huafon Electric urgently needs a production line that can be completely rebuilt and put into production within two or three months, and Wanzhou Electric Fan Factory located in Wanzhou is undoubtedly the best choice.
Dongfanghong Group has only 30% of the shares in Huafeng Electric, and Huatai Electronics is the controlling party of Huafeng Electric.
Due to the excellent performance of Huafon Electric, there are already some children and friends of the Lei family in Hong Kong, hoping to invest in Huatai Electronics.
In the shares of Huatai Electronics, Lei Ting accounted for 66.7 percent of the shares, and Lei Ting's cousin accounted for 33.3 percent of the shares.
Therefore, if Huatai Electronics wants to directly enter Wanzhou to invest, it will definitely be welcomed by the Wanzhou Municipal Party Committee and Municipal Government.
However, Sha Zhengyang's suggestion to Thunder is to slow down a little longer, and wait until Huafeng Electric's sales revenue and profits hit a new peak after 94 years to consider selling part of the equity, so that the valuation of Huatai Electronics will be much higher.
But in this way, the merger and acquisition can only be carried out in the name of Huafon Electric, and the required funds must be solved from bank loans.
"In addition to Wanzhou Electric Fan Factory, what other enterprises in Wanzhou Zhengyang do you think have investment value?" Ning Yuechan asked.
"Wanzhou Radio Factory and Wanzhou Electric Appliance Factory, but the main product of Wanzhou Electric Appliance Factory is washing machine, like the major appliances This piece has relatively high technical requirements, and simple capital investment may not be able to achieve the effect, and Wanzhou Radio Factory is based on tape recorders, but now there is no market, if you want to intervene, there must be new products to break the situation. Sha Zhengyang has also been thinking about this question.
If Wanzhou Electric Appliance Factory relies only on capital injection, it will be difficult to turn over, because it is too lacking in all aspects, and the radio factory is facing an opportunity, that is, the VCD industry.
If there is no mistake in judgment, VCD will usher in an explosive period within two years, and now Wanyan's VCD has been developed, and 94 years is a difficult promotion period, 95, 96 years should be a profiteering period, and after entering 97 years is a period of vicious war.
Therefore, if you want to earn a primitive accumulation in the VCD industry, you must pinch the time to step in, and you must also achieve the ultimate balance between advertising and marketing, stocking and key component procurement.
In order to be able to increase production as soon as it starts to explode, it is necessary to be ahead of the other in terms of quality, and it is not necessary to let Philips and Sony, as well as Scober and Eis, get stuck in the decoders of key movements and MPEG.
Fortunately, both the movement and the decoder are supplied by more than two companies, and they are also competing opponents, so there is not a lot of room to cope, but if you want to get enough say from these suppliers, then you have to make a fuss about the purchase volume.
Sha Zhengyang also had some understanding of the "miserable" VCD war in his previous life, and knew that there was no healthy competition in the domestic market, and once it entered the later stage, it was all vicious competition at the expense of blood, so the best way is to make enough money in the first half, and finally withdraw from this market in the second half to find another way.
If this VCD industry war can lay a foundation for Wanzhou's electronics industry and make a puzzle, Sha Zhengyang feels that it is still worth a fight, but this requires the capital support of Dongfanghong.
So he needs to be patient and convince the gang in front of him.