Chapter 82 Development of new projects
After signing the land purchase contract with the city government of Cupertino, Li Zetian had another task, which was to participate in the design of Apple's headquarters. Pen × fun × Pavilion www. biquge。 However, he mainly made a request, and the planner of SOM Architectural Design was responsible for the design, and after the design was completed, Li Zetian proposed revisions, but in fact, he had nothing to do, and his main focus was on Apple.
In July and August, Apple set up flagship stores in New York, San Francisco, Chicago, Houston, and Philadelphia, all of which are more than 1,000 square meters, with an average cost of $600,000 per store, and are currently under renovation.
Apple's main profitable product is Apple-ll, and if a company only makes money from one product, then there will be a huge crisis behind it. In the event of a very strong competitor, Apple will immediately fall from the altar.
After all consideration, Li Zetian decided to find a new project for Apple to make money.
After thinking about it for a while, on the morning of August 1, Li Zetian came to Tian Shuai's office. At noon on the same day, Apple officially launched an acquisition invitation to Advent to acquire Advent for $3.5 million!
Since Apple is not publicly available, the matter has not received media attention at the moment.
Soon, the two companies held their first round of negotiations.
Apple's first acquisition of other companies, Li Zetian naturally wanted to go out in person and become a member of Apple's negotiation team.
Mark Davy, CEO and chairman of Advent, came to Apple with four directors.
After a round of greetings, the two sides entered the formal negotiation session.
In 1971, Advent, a tape drive development company, introduced the Model 201, a Dolby B noise-canceling system that allowed tapes to be used more seriously for recording music, laying the foundation for the era of high-fidelity cassettes and players. Li Zetian's selected project for Apple was locked in Sony's future product, the Walkman portable cassette player, which quickly became popular all over the world as soon as it came out, creating huge profits for Sony, and it was also because of the success of the Walkman that Sony was able to achieve brilliant achievements in the CD and DVD markets!!
The technology of the Walkman portable cassette player is not a problem, the key is creativity! Sony launched the Walkman in 1979, and now it is August 1975, so the time is very close. If Apple recruits people to develop it on its own, it will be close to Sony in terms of time, which is very disadvantageous, so directly buy Advent and launch the Walkman as soon as possible!
The negotiations were not all smooth sailing, with Advent's negotiators insisting that Apple raise the purchase price to $5 million.
Of course, Li Zetian would not agree so easily, so the first round of negotiations failed.
The two sides agreed to continue the talks the next day.
"Chronos, the other party saw Apple's recent Apple-ll sales boom, and thought that our company was very rich, so the lion opened his mouth!" Tian Shuai said helplessly, "Other manufacturers' personal computers only sell for a few hundred dollars, but Apple-ll low-end versions sell for $1,400, Apple's ultra-high profits are not a secret in the industry......"
"Isn't technology and creativity valuable? Hmph, there are always so many red-eyed people in the world!" Li Zetian sneered disdainfully.
The next day, Li Zetian's attitude began to change, and he was very tough and resolute, and he said to the representative of Advent: "Mr. Mark David, $3.5 million, if you sell it or not, I will find another company!"
Mark Davy, chairman of Advent, hesitated for a moment and said, "Chronos, how about $3.8 million if we all take a step back and compromise with each other?"
Li Zetian thought for a moment and said: "It's okay to take a step back from each other, but Apple can only contribute $3.6 million! Mr. Mark Davy, this is already a very favorable condition." You know, you're not the only company that makes tape players in the United States, and besides, with Apple's strength, do you think we can't develop a tape player? I think it's only a matter of time!"
Mark David was silent, apparently pondering the pros and cons.
$3.6 million is a very good figure for Advent, and if it doesn't accept Apple's offer now, if it angers the other side, I'm afraid the negotiation will fail......
Mark David then lowered his head with a few companions, got together and discussed in a whisper, and after half a sound, Mark David sat up straight, looked at Li Zetian and said, "Chronos, Advent has decided to accept the price of $3.6 million!"
Li Zetian smiled triumphantly at this time, nodded and said, "Okay, then we will draft the contract now and complete the transaction!"
"Okay, no problem!"
Half an hour later, the two parties signed the acquisition agreement.
Apple was the first company to merge.
Three days later, Advent temporarily moved to San Jose and changed its name to the Walkman division. Immediately afterwards, Li Zetian announced the Walkman project, but the project requires secrecy, and all department developers must sign a confidentiality agreement. The purpose of this is to prevent the news from leaking out and reaching Sony to attract the attention of the other party.
Of course, the news of Apple's acquisition of Advent could not be concealed for long, and it was soon exposed by the media, causing a sensation in the industry for a while.
"What did Apple do when it bought Advent? Is it to develop Apple-lll personal computers?"
The outside world can't help but speculate, and Apple is also confused.
However, this matter passed quickly, Apple is not the leader in the computer field at the moment, Advent is not a well-known company, and companies are being merged every day around the world, which is sparse and ordinary, which is nothing.
Li Zetian became even busier for a while, because there were many problems when developing the Walkman project. First of all, there is a technical problem, it is not easy to make the Walkman Walkman very small, and the noise is so loud that it is not clear at all, the person in charge of the Walkman project suggested that Li Zetian invite people from Dolby Laboratories to assist in the development.
Li Zetian secretly thought in his heart, Dolby Laboratories is a well-deserved giant in the field of sound, and while it is still young, wouldn't it be better to buy it directly?
Therefore, Li Zetian decided to buy Dolby Laboratories!
Dolby Laboratories was founded in 1965 by Dr. Dolby and is headquartered in San Francisco to develop the Dolby Noise Reduction System. The Dolby Noise Reduction System is a noise reduction circuit based on tape machine applications, mainly used to reduce the noise of recording or playback, and has been widely used in home recorders since the 70s. In addition, the Dolby surround sound system is developing a Dolby surround sound system, which will soon be used in George Lucas's "Star Wars", and can successfully synchronize the direction of the sound with the movement of the picture, so that the audience can feel the sense of direction and the sense of the scene of the sound whistling overhead, causing a vibration in the film industry, so this system has been widely used in movie theaters since then.
Therefore, it is not easy for Apple to acquire Dolby Laboratories, up to now, Dolby Laboratories has authorized manufacturers to reach 65, including all major manufacturers of consumer audio equipment, Li Zetian to Dolby Laboratories estimated, at least tens of millions of dollars.
The second problem encountered is that if the Walkman is released, if there is no record company support, the Walkman is equivalent to an empty box, and naturally no user will buy it. Li Zetian also needed to work with record companies to establish a total of cassette standards, and obtain music copyright authorization to allow Apple to produce and sell cassette tapes. Of course, they can also profit from it......
Li Zetian rubbed his temples and said secretly, there are so many things that make people feel big for a while.
PS: The number of votes is too small, not happy~~