Chapter 103: Digging the Foot of the Wall (6/20)

Obviously, the newspaper itself is the royal propaganda page of Dongyang Media.

As a media, you have to pay a large amount of public relations fees every year, which is commonly known as protection money.

Otherwise, Ren Jiao's matter would have been reported a long time ago!

A murder case, in the end, a word is over, or is it all fruitful, what do you say about accidentally falling down the stairs and inflating dolls?

It's all black-hearted maggots!

……

On Monday, December 8, the front page column:

The release on the 5th opened the curtain of the Chinese New Year file, but a more exciting dark war also quietly kicked off. ”

According to the data provided by Dongyang Media, the film schedule in other theaters is 46 percent, but only 8 percent in Yuehua's theaters! This is very unreasonable. ”

"There is a precedent in Hollywood for studios to block rival films, most famously Paramount in 1948. ”

"Before 1948, major American studios used their own or their partners' theaters to show their own films. Major studios employ writers, directors, producers, and actors as their employees, hold films, produce posters, and distribute them through their own theaters. Large studios use their vertical monopoly over the entire process to profit in a market where demand outstrips supply.

In May 1948, the U.S. Supreme Court ruled on the Paramount case under antitrust law, ruling that the vertical monopoly of large studios was illegal and requiring the production companies to abandon the business of film distribution and cinema screening.

The case also had a significant impact on independent producers and led to the founding of SIMPP, which had a profound impact on the history of Hollywood.

It cut off major sources of revenue for large corporations, forced them to drastically reduce film production, and changed the way Hollywood produced, distributed, and screened films. ”

"The verticals of the film industry are mainly production, distribution, and screening. ”

"If the film industrialization of the United States is dependent on industry reform, the improvement of shooting technology and the grasp of content, then China's film industrialization road is the Internet model of choice, the first is to acquire users, then the channel is king, and finally the content is king. However, in the U.S. model, it is worth thinking about whether Chinese films need the "Paramount Act" or not.

Chen Shaofeng, deputy dean of the Cultural Industry Research Institute of Yenching University, analyzed that although China's film industry is still in the development stage, the "Paramount Act" of the American film industry is still worth learning from. ”

He analyzed that the American film market is currently the most mature market, and in their high-speed development stage in the twenties and thirties of the last century, there were also giants across all stages of the industry, and the feedback from the market and the intervention of the government slowly broke this monopoly phenomenon. ”

"Obviously, the Chinese film market needs the Paramount Act!"

In fact, since the release of the three movies, there have been small voices on the Internet saying, 'You can't buy it in Yuehua...'

, and other media magazines have received news that Yuehua has banned the movies produced by Dongyang Media...

It's just that neither side has taken a stand, and it's not easy to report positively.

Now it's okay, Huang Zhonglei jumped out and publicly accused Yuehua of being shameless, not only banned, but also splashed dirty water on the house...

To be honest, Zhang Junsheng didn't really want to deal with him.

What can Lao Tzu do if he blocks you?

The number of theaters under Yuehua is 84, and the Golden Harvest Cinema Line has been successfully merged into Yuehua...

682 screens, accounting for 14% of the market, just surpassing China Film Xingmei, ranking first.

However, Yuehua Cinema Line is definitely not a monopoly institution, how can it be a monopoly?

You're going to work on the Paramount Act?

It's okay, let's dismember the middle shadow first!

Besides, what kind of Paramount bill?

The Paramount Act was passed because the film industry was the most influential source of mass information, and the government and studios were vying for control of the game that began in the twenties and lasted until the forties.

Later, with the prosperity of the global television industry, the film industry has long ceased to be a sweet spot, and after the 80s, the US government has long put the focus of control on television and Internet channels.

Cinema is actually a low-margin industry, and movie studios are not fragrant, you are all monopolized, as long as you offer the right price, then everyone is happy to see it.

In 1996, after the promulgation of the new communications law, the integration of the communications market was generally encouraged, otherwise there would be no large communications groups, such as Time Warner, Comcast, News Corporation, Disney...

Not only do they have cinemas, TV channels, cable networks, film and TV drama reality show production departments, but they also have already completed the layout in various entertainment fields such as publishing, parks, theatrical performance venues, etc.!

Also Paramount Act, no one cares about stepping on the horse early...

……

In the small teahouse, Zhang Junsheng is making tea, and sitting opposite is... He pet and Uncle Ge...

Accompanied by Wang Bo and Ma Encheng...

Ma Encheng is the art troupe of the Federation of Trade Unions, and Uncle Ge's top boss!

He Pet is Uncle Ge's wife...

Except for Wang Bo, all of them are people who are closely related to Uncle Ge, Zhang Junsheng originally wanted to invite Uncle Ge's father to come out, but he was worried about disturbing the old man's leisure, so he still forgot it.

That's right, Zhang Junsheng wants to find Uncle Ge to star, not only that, Zhang Junsheng wants to sign Uncle Ge...

Dongyang is not a star and a guide, Lao Tzu will directly dismantle you!

I didn't even let you even have a town place!

The steps of making tea are very particular, and there can be no impatience, Zhang Junsheng's face is calm, and his technique is slow and unhurried.

Serving tea to everyone present one by one, he said very casually: "Yanjing's weather, I really can't understand it, it's December, and it hasn't snowed yet!"

Ma Encheng took over: "Yes, when we were young, it began to freeze in November!"

"I used to hear them talk about global warming, and I thought it had nothing to do with me, but now, I do feel a little bit of it. ”

After a few words of greeting, Zhang Junsheng took out the script and handed it to Uncle Ge.

Uncle Ge opened it and took a look, and read it in ten lines at a glance...

Zhang Junsheng spoke: "Domestic movie stars, Uncle Ge is one grade, and all the other actors are another!"

“… Don't, that's too serious, I'm just a joke!"

“… If you're a play, I'm a loser, just a couple!"

"This movie will start filming in March next year, what about me, if I want to try a local comedy, then I must find a local comedian, without you, this book is filmed, I don't dare to say local comedy..."

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