Luo Jun obviously felt something about the unbridled planning and layout of Wang Ye's career, he knew that if he wanted to impress this kind of person, he couldn't get through it by fooling, and he had to come up with something real.

However, when it was the turn of the management of the cosmetics chain, Luo Junhao said modestly that he should be regarded as the top small group of people in the industry, and he has been immersed in this industry for more than ten years, how can he be a fool?

After careful preparation, the next day, Luo Jun came to Mingguang Science and Technology Park to prepare for today's interview with Wang Ye and Xu Jing.

Now Meigo.com has not moved, it is still working in Mingguang Science and Technology Park, although the office building has been bought, but it will take some time to renovate.

On the top floor of the No. 1 office building, Luo Jun met the young man in the "legend".

Wang Ye sat on his single sofa, Xu Jing sat on the sofa next to him, and there were two cups of mellow hand-ground coffee on the coffee table.

In addition, there was an oval bone china long plate, and inside were several colorful macarons, which were Liu Ruomei's new skills just GET, just baked.

"Wang Dong, Mr. Xu. Luo Jun greeted the two of them without humility or arrogance.

Xu Jing warmly beckoned him to sit down, and Liu Ruomei served a cup of coffee.

"What does Mr. Luo think of Watson's current store management model?" Wang Ye asked without greeting and getting straight to the point.

With his current net worth status, there is no need to go around in circles with a professional manager in order to win favor.

This is by no means the arrogance of Wang Ye, but the reality is like this.

If it is in the entrepreneurial period, or in the early stage of enterprise development, if you can't give a good development platform and salary, the boss can only use emotions to win people's hearts.

But now the platform and salary package given by Wang Ye are what every professional manager dreams of!

Therefore, it is a manager like Luo Jun who needs to do everything possible to show his talent in order to win this opportunity.

"This discussion on the Internet about Watsons' stores, no, it should be said to be condemnation, does reflect the management problems of the chain store. ”

Luo Jun did not hide it and said frankly.

"Watsons has developed too smoothly in recent years, and the performance appraisal pressure given by the headquarters is too great, so it has led to the deformity of store management! Everything is performance-based, as long as the store profit is high enough, it does not hesitate to kill chickens and eggs. ”

"If I were to say that the Watsons chain has reached a very dangerous juncture, and if it doesn't change, it will soon decline. ”

After listening to Luo Jun's words, Wang Ye was noncommittal, and found that the problem was nothing, the key was to be able to solve the problem.

Wang Ye asked, "If you are in charge of this channel, what kind of changes do you want to have?"

Luo Jun was overjoyed, of course he knew that this issue was the most important thing in this interview.

If you hire yourself to manage the chain channel, then your own development ideas are very important, and if your own ideas can satisfy Wang Ye, it is estimated that there will be no big problem.

Luo Jun cautiously asked: "For chain stores, does Wang Dong focus on profit or development?"

He is just a professional manager, and all planning must be carried out under the mind of the boss. If Wang Ye values profits, then there is nothing to say, of course, store management should focus on profits.

If Wang Ye values development, then he can't make too many requirements in terms of profits, after all, there is a price to pay for expanding and introducing good brands.

"Hehe, of course, it is to develop first, and then to profit. Wang Ye smiled softly and said casually.

He drew a circle for Luo Jun, that is, he could not use development as an excuse without considering the future profitability.

All the development is not for more profit in the end.

Therefore, some managers, when talking about development, are asking the boss to invest a huge amount of money and spend a lot of money. But when it comes to when it will be profitable, I make all kinds of excuses. Such a manager can only be called a "workplace liar".

Of course, Luo Jun is not a workplace liar, he asked this because he wanted to find out Wang Ye's thoughts, which one came first in development and profit.

"In fact, I have long had ideas about the reform of the Watsons chain, which is mainly divided into several steps. ”

Luo Jun sat down and solemnly put forward his reform plan.

The first is the adjustment of the store brand structure.

The first step in store innovation is to adjust the brand structure and change the current situation of chaotic store brands, and those counterfeit goods are the first objects to be eliminated.

In different levels of cities, the brand structure of chain stores will be adjusted accordingly.

The six major cities of the capital, Modu, Yangcheng, Pengcheng, Rongcheng and Hanzhong will be set as first-tier cities, and the first round of brand structure adjustment will be carried out from the first-tier cities;

The second phase of adjustment involves key provincial capitals and sub-provincial cities (second-tier cities).

This adjustment is mainly based on the skincare category with the largest weight in store sales, and it is not excluded that the brands with the lowest sales volume will be removed from the shelves in other categories.

This time, the scope of brands involved in the adjustment covers all local brands that have signed purchase and sales and warehouse consignment contracts, and the final elimination system is adopted.

The remaining brands that are still sold on the shelves will also be replaced if the average monthly sales volume of the stores in different cities is less than 8,000 yuan, and if a better alternative brand appears.

All in all, Watsons will no longer blindly support local brands with high gross profit and low traffic, but everything is centered on consumer demand, and if it does not sell well, it will not be recognized by consumers, and it is very likely to be removed from the shelves.

In the future, the brand introduction of the store will be dominated by well-known brands in Europe and the United States, hot sales brands, excellent domestic brands, and popular brands in Japan and South Korea!

……

The second is to change the store display of chain stores.

In the future, the store display of all chain stores will also change according to the adjustment of the brand structure.

In addition to the original display maps that have different levels according to the level of the store, different display maps will appear in first-tier and second-tier cities according to the different levels of cities.

That is, the most conspicuous display position in those stores, and it should be displayed by better brands. At present, the brands that have been removed from the shelves in the first-tier cities will make room for Flower Story, as well as those brands that are home to the magic capital. Subsequently, after the introduction of imported brands, imported brands were the mainstay.

……

The third is the change of the store operation model.

This one has been criticized by the majority of netizens for a long time, so in the future reform, the sales link of the shopping guide will be completely canceled!

In the past, each brand had its own salesman eliminated and replaced it with a skin care practitioner with professional knowledge who could give customers professional guidance instead of just selling products.

……

The fourth is the change of the target consumer group.

After statistics, Luo Jun believes that the main consumer groups of chain stores have changed from the post-80s in the past to the current post-85s or even post-90s.

So whether it is the change of store decoration style, or the introduction of a large number of imported makeup brands such as Japanese and Korean brands, or even inviting the new generation of celebrities to make endorsements, they all point to a key point, the target consumers of Watson's stores in at least first- and second-tier cities have become young customers after the 90s.

…………

After listening to Luo Jun's eloquent words, Wang Ye finally smiled.

"Yes, I do have my own ideas. He complimented.

Xu Jing also said with a smile: "Mr. Luo has been in Watsons for more than ten years, and it seems that there is no room to play, otherwise Watsons would not be what it is now." ”

This is not easy to answer, Luo Jun can only laugh and say nothing.

"If you had to choose two of the four cosmetics companies Kao, Shiseido, Amorepacific, and LG Care, which one would you choose?" Wang Ye suddenly asked.

Luo Jun was stunned for a moment, but immediately reacted, he has been in the cosmetics industry for so many years, and of course he knows these companies very well.

After organizing the language in his heart, Luo Juncai cautiously spoke, "I personally think that Shiseido and Amorepacific have more potential in the mainland market. If it is in the entire Asia-Pacific market, Kao and LG have more advantages. ”

The second half of his words is nonsense, because it has been confirmed.

But in the first half of the sentence, Shiseido and Amorepacific have more potential in the mainland market, and they have successfully aroused the interest of Wang Ye.

"Why do you say that Shiseido and Amore have more potential in the mainland?" Wang Ye asked with a smile.

"Let's talk about Shiseido first, this company has long been very famous in China, and many brands are also big names in the minds of consumers. Many consumers may not have bought its products, but as long as they say that they are from Shiseido, they inexplicably feel that they are a good brand. Luo Jun explained with a smile.

This is true, Shiseido may be a very strange cosmetics company, that is, its company name is more famous than its cosmetics brands!

"Analyzing Amorepacific, this company actually has a wide range of product lines, and it can be said that he does all kinds of cosmetics! "Na Jun has a lot of respect for Amorepacific.

"Unfortunately, the company's products have not yet been officially introduced in the mainland, so if I could, I would like to work with them to introduce Amorepacific's products to the entire chain." He added.

Nodding, Wang Ye didn't ask any more questions, it was already okay.

Luo Jun, from answering these two questions, Wang Ye can basically judge that he is a person with ideas. There is no problem with the management of chain stores and the understanding and judgment of the cosmetics industry.

As for the execution ability, to be honest, if you can get mixed with the general manager of Watsons region, where can you be worse? Not to mention, the seven or eight hundred stores in the mainland were developed by him single-handedly.

"Welcome Mr. Luo to join Meigou and take up the position of general manager of Watson's personal care chain store business department!" Wang Ye did not ask Luo Jun's opinion, and announced his appointment bluntly.

Luo Jun was stunned for a moment, and then stood up overjoyed: "Thank you Wang Dong for your trust, I will definitely live up to your expectations!"