Meigo.com officially acquired Lefeng.com at a price of 320 million.

Xu Jing, CEO of Lefeng.com, served as the executive vice president of Meigo.com, managing all the company's affairs except technology and finance, and became the company's No. 2 person.

Although some veteran employees of Meigou are not convinced by Xu Jing, they feel that this subordinate will be able to rise to a high position just after he comes. But this was hand-picked by Wang Ye, so no one jumped out to say anything, everyone just paid attention to Xu Jing silently, ready to see what she was capable of.

Xu Jing is not a newcomer to the workplace, and she can certainly feel the distrust of her employees. However, she did not rush to perform, but integrated the resources of the two websites step by step.

When the old users of Lebee open the link again, they will find a big banner on the browser page, which introduces that Lebee was officially acquired by Meigou.com. Old users of the website can directly log in to Meigou with their original account and password, and Meigou will open a separate area, and all the brands that were originally sold on Lebee can be bought in the special area.

After reading this banner description, the webpage will jump directly to Meigou.com.

For this change, it is easy for the old users of Lebee to accept, because they don't need to register or anything, and the original brands they like to buy are all retained.

After integrating the resources of the two websites, Xu Jing began to launch the service she is best at, which is how to increase user stickiness and retain users.

Originally, it was limited to the strength of the company and could only make a small fuss, but now Meigou is different, with deep pockets and a large number of registered users on the website. In this way, any policy is introduced, even if it costs a lot of money, but as long as it has an effect, it will not lose.

Unlike before, there were so many website users, and if the cost of activity investment was too high and sales could not be raised, it was easy to lose money.

Lebee.com, there was a content section that was very popular with website users, which helped the website attract many loyal users. That is, Xu Jing invited some professional makeup artists to teach website users how to apply makeup correctly and how to maintain their skin.

Don't say it, although every girl buys cosmetics, they only know how to buy the most basic ones, and as for real makeup and maintenance, maybe none of the 100 girls really understand.

The content section of Lebee.com teaches users these through videos, pictures and texts, which is very popular with users.

The new content launched by Xu Jing this time is an upgraded version on the basis of the original Lebee network. This time, not only is it a professional makeup artist, but she is also going to invite a real makeup artist! and even a popular actress to communicate with website users about the experience of maintaining makeup.

As for the method adopted, after communicating with Liu An, a live broadcast room was opened on the website! Fixed a few times a week, inviting celebrities to communicate with users!

Xu Jing plans to make this part of the content a long-term and make it a signboard of Meigou.com. After the budget is made, the cost is really not low, mainly the cost of inviting big-name stars, and it also involves the revision of the main page of the website, which requires Wang Ye's approval.

When Xu Jing submitted this plan, she was still a little apprehensive, because the budget for the first year was as high as 25 million.

This budget cost was deliberately made a little more, according to Xu Jing's calculations, 20 million should be almost enough. Writing 25 million is a little trick of hers. Generally, when looking for leaders to approve this kind of budget, more or less, the leaders will cut it.

If Wang Ye cuts off a few million by then, then the approved amount will still be enough for her. What she is most worried about is that Wang Ye does not support it, or that the cost will be greatly reduced. In that case, she may not be able to achieve the effect she wants.

Who knew that after Wang Ye carefully read the plan, he praised again and again: "Very good idea, we are a professional cosmetics e-commerce, we can't just sell products, but also teach users how to use products correctly, your plan is very good, I support......!

Xu Jing was happy when she heard Wang Ye's words of praise, and when she heard the word "but", her heart immediately rose.

"However, the budget is a bit small, and I think we should have to pay more attention to the show. In the live broadcast, there are more interactive links between celebrities and users. Let the stars do some lottery activities or something, of course, the prizes are all out of us. ”

Wang Ye saw that Xu Jing seemed to understand a little, so he explained to her in detail again.

"Let's put it this way, we invited the diva Xie Bing to be a guest and talk to users about her skin care experience. Xie Bing's appearance fee may be 500,000, so we will prepare another 1 million gifts. This gift was selected by Xie Bing in the live broadcast to select lucky users, so that the live broadcast effect would be better. ”

After listening to Wang Ye's explanation, Xu Jing felt that he was defeated under his hands, and he was indeed not wronged. His own plan, after Wang Ye changed it slightly, the effect may be more than one or two times higher.

What's more, Wang Ye's lottery gift giving activity kills several birds with one stone!

First of all, it's easier when inviting stars. Celebrities also want to save face, and they will be very happy to hear that they can be paid by Meigou and let them give away millions of gifts by lottery, and they will be even happier to participate in this show.

In addition, there are a large number of gifts to receive, and users will be more enthusiastic to participate, which can also ensure the number of people who watch the live broadcast at that time. will not appear, when the celebrity is live, there are few users involved, so everyone will be very embarrassed, and the live broadcast will not be able to continue.

With a stroke of his pen, Wang Ye directly raised the budget for this plan to 50 million, and explained that if the cost ran out, he could continue to apply.

After getting Wang Ye's approval, Xu Jing was full of emotion in her heart. Sure enough, it's rich, just such a planning activity that can't directly increase sales, but only improves user experience and increases viscosity, can directly approve 50 million. This was placed on the previous Lebee network, and I didn't dare to think about it at all, even Xu Jing herself couldn't agree to it.

With money, the implementation is fast, and it is just to open a live broadcast room, send a notice to website users in advance, and open a navigation bar on the homepage of the website, which is not very difficult.

The first star invited by Meigou is Xie Bing!

This is an old acquaintance of the boss Wang Ye, who is easier to talk to, and is famous enough, more than 30 days later, and her skin is good, so she can talk to website users about her maintenance secrets.

When Xie Bing received the invitation from Meigou.com, he was quite surprised. She has participated in many, many TV shows, but she has not tried this kind of live broadcast. In addition, Meigao.com said that there will be cosmetics worth one million at that time, and during her live broadcast, she will personally draw lucky users and give them away.

This made Xie Bing very interested, after all, many of her fans are also registered users of Meigo.com. At that time, you can call on the majority of fans on Weibo, which can be regarded as a small benefit for fans.

After all, even a star of Xie Bing's level is usually reluctant to take out millions of activities for fans.

Now Meigou is engaged in this live broadcast, which can not only allow me to communicate with fans in real time, but also make myself generous, and there is also an appearance fee to take, so why not do it.

Xie Bing readily agreed and agreed to participate in the first live broadcast.

……

Since Xiaohu grabbed a lot of cosmetics at the last "Flower Season Shopping Festival", he has recently logged on to the United States shopping network a little less. Because I bought enough cosmetics for myself for more than half a year, even if I log in now, I don't have anything to buy.

But she still goes up to take a look occasionally, and sometimes it's really boring, and she might be able to grab a second kill or something on the Meigou website.

Today, she logged in to Meigo.com again and was surprised to find that the homepage of Meigo.com has changed greatly.

There is an additional "Japan and South Korea Cosmetics Zone", and there is also a floating box in the upper right corner, which is marked with "Stars teach you how to put on makeup", which is not what she is most concerned about, because there are large banners and posters on the page.

She was familiar with the style of Meigo.com, and immediately realized that this was another big event.

Click on it and take a look, it turns out to be the description of "the star teaches you how to put on makeup". In the future, Meigao.com will invite a big-name star and a top makeup artist in the circle to conduct a live broadcast every weekend. All participating users can interact with celebrities, and will have the opportunity to draw gifts, with a total value of 1 million gifts per issue!

The star guest of the first issue is Xie Bing, and the live broadcast time is 8 pm tomorrow.

Xiao Hu was immediately moved, Xie Bing is her idol, and now she can interact closely with idols in the live broadcast, which is a rare opportunity! Moreover, there are prizes to be won, and you can also learn how idols maintain their skin and how to make up.

This kind of opportunity, where to find it, must participate!

As an enthusiastic person, Xiaohu not only wanted to participate in it herself, but she also kindly sent the link to this event to all her good friends.

In addition, I also went to the post bar that I often visit and made a post.

"Inform everyone of the good news! Queen Xie Bing will teach you makeup by herself, and there are millions of prizes waiting for you to get!"

Xiao Hu is an old netizen, and he knows that the title must be long! Sure enough, after the post was sent, the number of clicks and comments increased rapidly.

"I also saw it, Meigou is really conscientious, and the activities are all real!"

"Support a wave, everyone will participate together tomorrow, I like Xie Bing the most. ”

"Participate together! The grand prize is mine, and Xie Bing is also mine!"

……

This live event, as expected, caused a strong reaction from users of Meigou.com. The vast majority of users, after seeing the notification, are ready to participate in it. It's so novel and fun, and there are stars and prizes, isn't it much better than watching any entertainment show!

On Saturday night, at eight o'clock, the first live broadcast officially began!

Xiaohu and many Meigou users have been sitting in front of the computer for a long time.