After Wang Ye returned to Pengcheng, he once again devoted himself to his busy work.

A big plan that he has been preparing for a long time is about to enter the execution stage.

……

Xiangjiang, an office building in Central, the 28th floor is the office address of Estée Lauder's Asia Pacific headquarters.

Wen Boyuan sat alone in the president's office, his face cloudy.

In 2012, because of the good cooperation with Meigo.com, Estee Lauder's sales performance in Asia Pacific increased explosively.

Especially in the mainland, there has been an increase of 146% compared to last year!

Because of the pull of the mainland, the sales performance of the entire Asia-Pacific region also increased by 52%.

With such dazzling data, Wen Boyuan originally thought that he could be rewarded by the headquarters and have the opportunity to be promoted.

Even if you can't be promoted, you must always have a salary increase, or reward some equity incentives.

As a result, last month's debriefing at the headquarters, nothing was caught!

Wen Boyuan had already seen that those people in the headquarters were busy with infighting, and they couldn't care about the branch outside at all.

He saw with his own eyes that Leonard, the father of the current CEO William Lauder, and Ronald, the two have become strangers and do not greet each other when they meet in the company.

These are brothers, and they are also the two largest individual shareholders of The Estee Lauder Companies!

These two people, each with more shares in their hands than the current CEO William Lauder, can imagine what the chaos inside the company has become.

The Estee Lauder Companies is a publicly traded company, and internal chaos has led to a decline in overall performance, which is reflected in the stock price.

Now Estee Lauder's stock price is not as high as last year, and its market value has fallen from more than $58 billion last year to about $50 billion this year.

Wen Boyuan is now thinking about where he is going.

Of course, his position as president of the Asia-Pacific region is now very secure, and the headquarters has not bothered him.

However, if the Estee Lauder Company collapses due to infighting, he, the president of the Asia-Pacific region, will not be interesting.

As a senior manager, leaving a large company at its peak and moving from a declining company are completely different things.

This is related to his career development, and Wen Boyuan certainly needs to consider it carefully.

While he was pondering, his mobile phone vibrate, and Wen Boyuan looked at the caller ID, which showed it as "Secretary Liu".

This is the note on his mobile phone address book, who is this Secretary Liu, of course he knows, it is Wang Ye's secretary, Liu Ruomei.

Hurriedly connected the phone and said enthusiastically.

"Hello, Secretary Liu, I'm Wen Boyuan. ”

Liu Ruomei's sweet voice came from the other end of the phone: "Mr. Wen, Happy New Year, have you started going to work?"

"Haha, good new year, good new year, I'm already at work. Wen Boyuan said with a laugh.

"If it's convenient, can you go to Pengcheng in the next two days, Wang Dong has something I want to talk to you about. ”

Wen Boyuan's heart moved, it turned out that Wang Ye wanted to see him personally!

He knows very well that the current royal industry is not something that anyone can see if they want to. If you talk about the cooperation between Estee Lauder and Meigo.com, to be honest, even Xu Jing doesn't have to come forward in person, let alone Wang Ye.

Wen Boyuan is now docking with Meigou.com, but at the level of the chief operating officer.

The store bullies the customer, and the customer bullies the store, which is all relative.

When Meigo.com was first launched, it had to rely on the brand fame of Estee Lauder to attract users, and Estee Lauder was very important to Meigo.com at that time.

Therefore, the treatment that Wen Boyuan received on Meigou was different, and he could meet Wang Ye if he wanted to, not to mention Xu Jing.

But now, more than a year later, Meigo.com has long become a cosmetics sales giant, both online and offline!

Estee Lauder, on the other hand, has to rely on the channels of Meigo.com to sell, although it also has its own offline sales channels.

But that's too far from Watsons chain and the online platform of Meigou.com!

Similarly, Wen Boyuan's importance has also fallen off a cliff, and of course he can still see Xu Jing if he wants to see him now, but he needs to make an appointment in advance.

As for Wang Ye, Wen Boyuan himself didn't dare to bother anymore.

Because the two of them are completely different levels, what did he go to see Wang Ye to talk about?

Could it be that if you want Meigo.com to give Estee Lauder a better recommendation position, or a few days in advance of the settlement date, these trivial matters, Wang Ye will not pay attention to them at all.

……

"Of course, of course! If Wang Dong is free, I will go to visit him tomorrow. Wen Boyuan hurriedly replied.

"Okay, then tomorrow at two o'clock in the afternoon, on the top floor of the Youpin Building, see you in Wang Dong's office." Liu Ruomei said dryly.

On the next day, February 13th, Wenboyuan appeared on time under the Preferred Premium Building in Mingguang District.

He stood in front of the towering building and looked around.

He is very familiar with this place, because he often goes to the Meigou Building next door.

Wen Boyuan knew that several office buildings in the vicinity, including a training base, were all owned by Wang Ye's company.

The hill farther afield, including the entire park, is also said to have been bought by Wang Ye, who also invested tens of billions of dollars to build his own headquarters base.

Remembering that two years ago, when Meigo.com was not yet online, and he begged to purchase Estee Lauder products, Wen Boyuan sighed, this is not what it used to be!

Packing up his mood, he walked into the lobby of the office building, explained his intention to the security guard, and took the special elevator to the chairman's office on the top floor.

The luxury here, even if Wenbo is far-sighted and well-informed, can't help but feel dazzled.

Even if it is the headquarters of Estee Lauder, it is far from being as good as here, but thinking of Wang Ye's net worth, Wen Boyuan shook his head and smiled, it was rare and strange for him.

Under the leadership of Liu Ruomei, he walked into Wang Ye's office.

"Chairman, Mr. Wen has come. ”

Liu Ruomeitong reported.

Wang Ye stood up from behind the executive desk and welcomed with a smile: "Mr. Wen has a good New Year, just after the New Year, I let you run like this, it's hard work." ”

Wen Boyuan hurriedly took two steps forward and said enthusiastically: "Happy New Year Wang Dong, I often run back and forth in Xiangjiang Pengcheng, not hard, not hard." ”

Wang Ye beckoned him to sit down in the reception area, and Liu Ruomei brought two cups of coffee.

Waving his hand, motioning for Liu Ruomei to go out, Wang Ye said: "I heard Mr. Xu say that Estee Lauder's performance last year was good. ”

Mr. Xu in Wang Ye's words, of course, refers to Xu Jing.

Wen Boyuan smiled: "It's all about Wang Dong's clothes, the channel of Meigou is too powerful, we are gone." Last year, sales were really good, up about 50% compared to the year before. ”

"That's really good, the performance is so good, Wen is always going to be promoted, then I congratulate you in advance, haha." Wang Ye said with a smile.

Wen Boyuan couldn't laugh now, he said with a bitter face: "Let Wang Dong see and smile, the headquarters of Estee Lauder ...... Hey, it's hard to put into words!"

Of course Wang Ye knew what was going on at Estee Lauder's headquarters, but he didn't point it out, but asked in surprise: "What happened to the headquarters?" Oh, I see that Estee Lauder's stock price has been falling for the last six months, is there something wrong?"

The ugliness of the family should not be publicized, Wen Boyuan is still an employee of Estee Lauder, so it is naturally difficult to expose the old background of his family.

He could only reply: "Last year, the global cosmetics competition was too fierce, not only the performance of Estee Lauder declined, but L'Oreal was not good. The performance of the two Dahua giants has risen against the trend, and Jahwa is still the big one. ”

The two major chemical giants he is talking about are, of course, Procter & Gamble and Unilever.

Although these two Jahwa giants also have cosmetics categories, their main products are not cosmetics. It is a household product such as shampoo, toothpaste, and laundry detergent.

In the past two years, it was also the time when Procter & Gamble was in full swing, but Wang Ye knew that this was also their last glory.

Maybe a year or two before that, and then ......

Then there are all kinds of declines, all kinds of broken arms to survive, and all kinds of brand categories.

And the Estee Lauder Company, from the end of last year to the first half of this year, was its saddest period.

It can really be described as internal and external troubles.

But as long as there is an agreement within the Lauder family and the brothers come together, the glory of Estee Lauder will come.

Therefore, Wang Ye must rush to implement his plan during this time, otherwise, he will miss the biggest opportunity.

If you want to move Estee Lauder again in the future, the price you need to pay will be too great, and the gains outweigh the losses!

At present, only Frederick knows some rough outlines of this plan, but he also does not know the specific implementation steps.

Wang Ye named this plan "Elephant Swallowing Project".

And Wen Boyuan is the first step in the launch of the elephant swallowing plan!

……

Wang Ye smiled, and did not ask about the situation at Estee Lauder's headquarters, but suddenly asked: "In the current situation, does Mr. Wen have any plans?"

Wen Boyuan subconsciously replied: "I've been thinking about this ...... for the past few days."

Halfway through speaking, Wen Boyuan suddenly reacted and stopped suddenly.

His mind turned sharply, and he pretended to be confused and said, "What is the situation? ”

Wang Ye smiled lightly, picked up the coffee cup, and gently stirred the fragrant coffee in the cup with a bright silver mixing spoon.

The office was very quiet, the spoon and the wall of the cup collided, and the crisp sound was very loud.

Wen Boyuan was a little restless, he couldn't guess Wang Ye's intentions, and he didn't know what Wang Ye's question meant.

Solicit yourself?

It's possible!

Wen Boyuan thought that one day a year ago, when he met Wang Ye, Wang Ye said that one day he would dig himself over to help him do things and take charge of the cosmetics company.

At that time, of course, Wen Boyuan did not fall in love with the small company called Weiye Cosmetics Company.

However, the company that has now changed its name to Fuhua Cosmetics is no longer what it used to be.

It can be said that the two brands of Flower Story and Floating Dream are the trump cards of the trump cards in any cosmetics giant company.

Whether it is sales or popularity, they are the two fastest-rising cosmetics brands in recent years.

If Wang Yedug himself to be in charge of the Floating Flower Cosmetics Company, should he agree?

Wen Boyuan asked himself, of course, he immediately gave an affirmative answer.

Of course you have to say yes!

That's not the president of the Asia-Pacific region, but the CEO of a real company! Monopoly power, and more importantly, this company, with unlimited potential, has not yet been listed......

However, he could not bring it up himself.

Wen Bo looked at Wang Ye from afar, hoping that he could say what he wanted to hear the most.

Wang Ye drank a small half cup of coffee slowly, and then gently put the coffee cup down.

"Mr. Wen, how about following me in the future?"

Here it comes!

Wen Boyuan was overjoyed in his heart, he didn't even bother to ask Wang Ye what he was responsible for, so he straightened his waist and replied loudly: "Of course! Wang Dong can afford to look up to me, that's my honor!"

He is not stupid, and he is not worried about what kind of idle job Wang Ye recruited him to do, because for ordinary positions, Wang Ye does not need to come forward in person.

"Okay! I'm going to put the Floating Flower Cosmetics Company in charge of you. Wang Ye said happily.

Wen Boyuan was determined, and he really thought the same as himself!

Unexpectedly, before Wang Ye finished speaking, he continued: "But before you come over, I need you to help me do something." ”

"What's the matter, although Wang Dong commands, as long as someone can do it, there is no other word. Wen Boyuan replied happily.

Since you want to worship under the command of Wang Ye, you also need to "vote for your name".

"I need you to suggest to the board of directors of Estee Lauder to buy Fuhua Cosmetics!" Wang Ye said softly.

This is easy to understand, but Wen Boyuan is confused.

What's the situation?

Didn't you put me in charge of this company, why did you have Estee Lauder buy it?

"Wang Dong, are you wrong?" asked Wen Boyuan cautiously.

"That's right, it's for Estee Lauder to buy Floating Flower Cosmetics, and to try to facilitate the acquisition. Wang Ye said calmly.

Wen Boyuan was anxious: "But...... But after Estee Lauder bought it, I ...... What else can I do?"

Wang Ye smiled: "The acquisition is the beginning, don't worry." If you can trust me, then do what I tell you to do, and in the end, you will definitely be indispensable. ”

After hearing this, Wen Boyuan immediately fell silent, his mind spinning desperately.

Think about why Wang Ye did it himself?

What is the purpose of this?

Do you really want Estee Lauder to buy out Floating Flower Cosmetics?

Also, what does Wang Ye mean when he says "the acquisition is just the beginning"?

……

As a result, the more Wen Boyuan thought about it, the more confused his brain became, he really couldn't imagine what Wang Ye could get by selling Fuhua Cosmetics Company to Estee Lauder.

Is it cashing out?

That's impossible, the floating flower company makes more money, Wen Boyuan can guess it.

Of course, Wang Ye will not be short-sighted enough to kill chickens and take eggs.

Could it be...... Entering the Estee Lauder Board of Directors by being acquired?

Wen Boyuan suddenly thought of this possibility.

However, he immediately dismissed the possibility because he knew the structure of the Estée Lauder board.

Truth be told, no company or fund has ever thought of taking a controlling stake in Estée Lauder, because that would not have happened.

The Lauder family holds 40% of the shares and has 87% of the voting rights!

How does this make others play with them?

What's more, with the magnitude of Estee Lauder, even if it acquires Fuhua Cosmetics Company, it will not hurt its muscles and bones, and naturally it will not give Wang Ye a chance.