Chapter 73: Expensive for Reason (Ask for Recommendations)

Within a few days, Zhu Hongjiang and Zhu Liuyi came to Shenniao County and brought a film crew, saying that they were going to shoot a commercial. Li Dongwen didn't care too much about this matter, so he let Sun Yunsheng receive him.

A group of people made a fuss in the tea garden and tea factory for three or four days, it was the peak season of tea picking, roasting tea, and packaging production, and there was no need to pose for photos, and the record was quite real.

Although the film crew is a grass station team, the efficiency is still okay, and half a month later, the commercial was actually broadcast on CCTV.

Li Dongwen looked at the broadcast commercial, so depressed that he couldn't help it.

What kind of thing is this, who would have thought of breaking the advertising slogan, "Peach Blossom Fairy Tea, it is so expensive! What is the reason? Just to let some people drink it first......

What does this mean in the end?

The picture is not bad, the mountains and rivers are beautiful, the beautiful tea picking girl, the beautiful girl, wearing a uniform and picking tea in the tea garden.

But this broken advertising slogan is too inconsistent.

The time period for the advertisement to be broadcast is good, after the CCTV simulcast, before the weather forecast.

But this is also a double-edged sword, in recent years, there have been "a certain wine" and "a certain pool of wine", after winning the CCTV advertising king, it was short-lived, and finally collapsed.

Zhu Hongjiang brandished five million US dollars, which can be described as high-spirited, not only placed advertisements on CCTV, but also prepared to hold product promotion meetings in Pengcheng and Hong Kong Island at the same time.

Of course, these ideas were all bad ideas of his cheap cousin Zhu Liuyi.

All the media invited to this promotion meeting were print media, and none of the other media were invited, and all kinds of tabloids, small periodicals and small magazines in the Pearl River Delta region were invited, and there were hundreds of them.

The full-page advertising page is all in color, but half of the positions are distributed with news and advertorials, not hard and wide.

The soft text is called nonsense, what every piece of fairy tea has the body fragrance of an eighteen-year-old virgin, what is the peach blossom fairy tea and the peach blossom luck is gone, what the peach blossom fairy tea is shengjin to quench thirst and moisten the lungs and relieve asthma, what strengthens the body and prevents all kinds of diseases, what refreshes the mind and shakes the spirit.

What's more, some experts have demonstrated that it is also effective in the treatment of lung diseases and the prevention of lung cancer.

God knows what kind of "brick home" this is.

Wouldn't you be afraid of being penalized for advertising in this way?

Where can tabloids, magazines, and magazines manage this, they can't live happily, and it's a fool if they don't make money. It's a big deal to be overlooked, and the responsibility is put on the manufacturer.

Besides, how to determine false advertising? At best, we are a bit exaggerated, and we can't drink tea without dying.

In these years, the people do not prosecute the officials, and the punishment must be made by consumer complaints.

Aren't manufacturers afraid of punishment?

I'm really not afraid of this. Let's change it if we know it's wrong, it's a big deal to pay a fine, and we don't have much money anyway, and we are not bad for money.

Small newspapers and small periodicals use advertorials, and large newspapers and magazines cannot be let go.

The nonsense advertorial will not work, but the investment advertisement is still done, and the dignified investment advertisement has brought out the nerve advertising words broadcast on CCTV again.

This time, only the dealers of the store are recruited, and the first amount starts from one million yuan.

This time, I really recruited a dealer in Pengcheng, and it was none other than Xie Anping, who was hiding in Pengcheng.

Peach Blossom Fairy Tea has been listed in Pengcheng, and it is currently sold in the specialty store of Lei's Jewelry.

Zhu Hongjiang also took care of it, and opened a special tea tasting area in the jewelry store, and invited a beautiful woman to perform the tea ceremony on the spot.

Xie Anping's younger brother found it here with a street tabloid, and after reading the advertisement in the tabloid, he felt that such a "fairy tea" should be honored to the boss, so he bought a few cans and gave them back to Xie Anping.

Xie Anping didn't have much research on the tea ceremony, but he just felt that the tea was delicious, so he praised the younger brother twice. The little brother hurriedly took out the street tabloid as if offering a treasure, and blew the "fairy tea" again.

Xie Anping was stunned when he saw the three big characters "Peach Blossom Fairy" in the newspaper, isn't this the property of Boss Li on Hong Kong Island?

At this time, Zhao Canguang was leading his younger brother to develop the "Peach Blossom Fairy Tea" store on Hong Kong Island, and when he heard that Xie Anping inquired about it, he immediately confirmed it, saying that this was Boss Li's big project, and I was busy opening a store on Hong Kong Island.

Xie Anping did not open a store in Pengcheng, but listened to Zhao Canguang's suggestion and went to Guancheng.

Zhao Canguang said that he also has business in Guancheng, and is developing there, maybe they can cooperate again.

Zhao Canguang's entertainment city in Guancheng has also opened, in order to respond to Boss Li's call, all guests are entertained with "Peach Blossom Fairy Tea", and a tea counter has been opened in the lobby on the first floor, and two beauties have been invited to perform tea art on the spot.

The business of the casino is extremely hot, with more than 500 rooms, which are full on weekends, and even need to be booked in advance. There are more than 1,000 little sisters, and there are dozens of mommys.

There are many guests from other places, and many of them have flown from the capital and the magic capital.

These rich sons and brothers, they have fun by themselves, and there are some people with a conscience, so they buy a few cans of tea by the way and honor the old man at home, which leads to the tea business in the store is not bad.

Xie Anping opened the store purely to curry favor with Li Dongwen.

He knew that Li Dongwen still had a lot of cars in his hands, and that was the way to make money, and a while ago, he earned more than 500 million, which was the most he had ever earned in his life.

Now he is in the circle of friends, and he seems to be a super big money.

Since it is to win the favor of Boss Li, you can't be too stingy.

Xie Anping's store has opened two floors, each floor is more than 200 square meters, the first floor is used for product display, the second floor is used for negotiation and reception of large customers, and more than 20 beautiful girls have been invited to engage in reception services and tea ceremony performances.

In order to show sincerity, Xie Anping purchased 1,000 boxes at one time, 3.6 million.

The goods are imported from Lei's Jewelry, and the price given by Lei's Jewelry is 120 yuan a can, which is basically flat in and out.

Xie Anping's circle of friends, all those who are of enough level will be sent a batch first, one box per person, so that more than 100 boxes will go out.

There are also some people who want to befriend Xie Gongzi, and when they see him opening a shop, they also come to buy tea, and they all buy the whole box.

Peach Blossom Fairy Tea began to pick tea from April 1st to May 31st, a full two months, and the picking period of spring tea ended. This batch of spring tea, all fried, can produce 5 million catties of dry tea, that is, 2,500 tons. If they are all boxed, it will cost more than 800,000 boxes.

This number is really a bit much, it is already June, and only more than 100 stores have been opened until now, basically they are sold in the specialty stores of Lei's jewelry, and dozens of stores have been opened on Hong Kong Island.

In total, there are only more than 20,000 boxes of goods shipped, and most of the products are still piled up in the warehouse of Shenniao, and the sales channel has not been opened.

Until mid-June, the Shenniao County Tea Factory suddenly came with a group of uninvited guests.