Wang Ye himself almost forgot that he was still the major shareholder of the Huanju era.

This time, it was Hua Rou who informed him that there was a heavyweight live broadcast APP software to be launched in the Huanju Era, and Wang Ye remembered that this was still his original suggestion to the Huanju Era.

Shift the live broadcast from the computer to the mobile phone.

With the popularity of smartphones and the promotion of 4G, people's entertainment has now shifted from computers to mobile phones.

Since it is his own proposal, he naturally wants to participate in it to see if this time, the era of gathering that is one step ahead can change the pattern of the domestic live broadcast industry.

Live broadcast is a thing, and there are really not many people who can see it at this time.

Because everyone thinks that this is a group of amateur artists, performing poorly on the Internet, and then begging the audience to reward a few small dollars.

Too LOW, too vulgar!

So now the companies that really do live broadcasts are also gathering times, and there are a few small companies that are not very famous.

As for what "live broadcast first year" in a few years, what "live broadcast prosperity", and what everyone can broadcast live, no one dares to think about it now.

Even if the current boss of the live broadcast industry, the era of joyful gathering, even if it has been listed in the United States, its market value does not exceed one billion US dollars.

It can't be compared with other Internet companies at all.

In the past two years, the hottest concept in the Internet field is e-commerce, especially group buying in e-commerce, which is in full swing.

Meituan, Dianping and other websites that mainly do group buying have set off a sensational "100 group war" this year, and behind this, venture capitalists are very optimistic about the group buying model.

Traditional e-commerce has been monopolized by the three giants of Alibaba, Meigou.com, and JD.com, and it is simply difficult for new e-commerce platforms to break through from their three bags.

However, there is too much imagination space in the field of e-commerce, and many people are unwilling to give up this huge market with an absolute trillion scale, so they can only find their own way and use their brains in group buying.

Don't say it, group buying websites have really snatched some of the market share from the three major e-commerce giants, and for no other reason, the things of group buying websites are too cheap.

This is still a bit big for Ali and JD.com, and the two companies can't sit still, and they also tentatively engage in group buying on their own websites. Of course, it was just a test of the waters, and there was no real transformation.

However, the impact of group buying on Meigou is very small, because the products sold on Meigou are basically exclusively supplied!

Products from companies such as Estee Lauder, Flower Story, Amorepacific, Shiseido, and Modu Jahwa are only sold online exclusively for Meigou.com.

If you want to buy these brands, you either have an online physical store, go to a major department store or a Watsons personal care chain, or go to Meigou.com.

Therefore, group buying has little impact on Meigou.com.

……

In March this year, Wang Xing, who had founded the school's intranet and Fanfu.com, took the lead in "cloning" the Groupon website in China and founded "Meituan", which attracted 180,000 users in just over a month.

At present, there are hundreds of websites such as Lashou.com, Manza.com, Aigo.com, and Wowo.com, which are nicknamed "Hundred Group Wars" by netizens.

Even established websites such as Kaixin.com and Tencent.com are also eyeing this new profit model, hoping to turn the huge traffic of the website into real money in time.

With this momentum, even Xu Jing couldn't sit still, and specially came over to ask Wang Ye's opinion, whether Meigo.com should also participate in it and engage in group buying.

But Wang Ye didn't take a fancy to the group purchase at all, and told Xu Jingdao directly.

"Don't worry about this, this model can't last long, because these websites that do group buying, if you look at it in another year, there are only a handful of people who can survive! Especially those who do physical group buying, they will definitely not be able to persevere. ”

There are two types of group buying, one is physical group buying, and the other is service industry group buying.

For example, clothes, food, daily necessities, etc. are physical objects.

Fitness cards, haircuts, baths, movie tickets, etc. belong to the service industry group buying.

Most of the websites that do group buying now do both, and only Meituan insists on doing group buying in the service industry.

The temptation of physical group buying is indeed huge, because "easy to do":

1. There are ready-made online merchants, and there is no need to educate and train merchants like the local service industry.

2. There are ready-made online buyers, and there is no need to cultivate buyers.

3. You don't need to spend a lot of effort to lay the ground and push the ground.

Because physical group buying is easy to do, a large number of speculative funds want to make a lot of money by shortcuts.

However, physical group buying is not a way to live, the fundamental reason is that compared with service products, the marginal cost of physical products is relatively large, and in the short term, it is impossible to reduce the marginal cost with the increase of sales volume.

The so-called marginal cost is the cost that merchants need to pay to add one more user (in other words, sell one more product).

Take, for example, the difference between products and services in the physical goods and services industry. Television sets and movie tickets are typical products of the physical goods and services industry, respectively.

Selling an extra TV set costs the manufacturer at least a few hundred more, and it can't be reduced in the short term, and the increased cost of selling an extra movie ticket for the cinema is almost equal to zero (in the case of a full flow of customers).

Products with marginal costs equal to zero are also tickets to tourist attractions, decoration of QQ space, QQ privileges......

People go for ultra-low discounts to buy in groups, but it doesn't mean that if you want a low price, you don't want good quality. Only products with a very low marginal cost or even equal to zero can ensure the quality of service in the case of a big discount, and physical group buying obviously can't do it, because the marginal cost is much higher than zero, and a big discount must mean that the more you buy, the more you lose.

Therefore, physical group buying is actually mostly fake group buying, which greatly reduces the quality of the product and is ultimately unsustainable.

If a business model does not work in business, but many people want to make money through this model, then a group of smart people with corrupt business ethics will surely emerge.

Therefore, Wang Ye asserted that it won't be long before these group buying websites, which are currently in the limelight, will die!

He not only said this sentence to Xu Jing, but also said it in the Tianqin Bay Club, when chatting with Brother Xiaoma.

In the Pengcheng Club, Wang Ye and Brother Xiao Ma are in the Internet industry, so the two often discuss industry issues.

Today is talking about the recent "Hundred Group War", Tencent has always wanted to enter the e-commerce industry, but has not done it. Therefore, Brother Xiao Ma couldn't help but participate when he saw that the group buying website was so popular recently.

Of course, he doesn't do it himself, but only invests.