Text Chapter 883 Internet celebrity real estate
Everything seems to be going well, Chen Wei and Liu Jie run the bank loan together, and Liu Weina is in charge of the promotion of the company's real estate project.
In the past, unfinished real estate, overwhelming advertisements were everywhere, and the main concept was very simple: let the buyers live comfortably and rest assured.
The advertisement is not exaggerated at all, although it looks ordinary, but after people see it, they will have a kind of curiosity, what kind of house is comfortable to live in?
After Chen Wei got the loan, the first thing he did was to build a model house, and he did not go to any famous designers or those particularly famous decoration companies. Instead, I found some designers who were not well-known and launched a designer competition, with a prize of 1 million, a first prize of 500,000, a second prize of 300,000, and a third prize of 200,000.
Chen Wei made this matter very loud and held a vote. There are two ways, one is to rent a venue, display the decoration design drawings in the most prosperous commercial block, and let everyone vote. There is also a kind of online > doing this kind of propaganda for a whole month. In addition to countless advertisements, the successive bombing effects have made Chen Wei's unfinished real estate a hot spot throughout the process.
After the voting results came out, Chen Wei began to decorate the model house. More than a dozen sets of model houses, twenty or thirty decoration teams, day and night work in turns, was finally completed within a month.
At this time, the unfinished project was also successfully completed.
As soon as the model house was opened, the number of people who came to subscribe far exceeded Chen Wei's expectations, all the listings were open, not to make a subscription, you can book a house when you come, and you can choose a house on the spot, you can go directly to see the rough house under the leadership of the sales lady, first come, first served.
For a time, Chen Wei's real estate became an Internet celebrity real estate.
Chen Wei's decoration team, in addition to cooperating with a large decoration company, also contacted a lot of decoration teams, and on the day of the opening of the real estate, the decoration team was stationed at the same time. Whether it is wires, water pipes, woodworking boards, he purchases the best, in order to ensure that he does not overspend, he uses the group purchase price to purchase, and the advertisement is 3,001 square meters of decoration, absolutely not shrinking, the purchase list can also be transparent. Customers who have bought a house can go to the decoration site at any time to supervise, but they can not express their opinions on the decoration master, and if they have any opinions, they can directly find their company, and someone is responsible for reception
。 It is unacceptable and acceptable to have these requirements, any request to change the decoration design drawing, any requirement to change the material of the house, and any requirement to change the structure of the house. These are all written out when the purchase contract is signed. And, most importantly, these decoration design drawings were selected by the client from more than a dozen model houses.
Chen Wei's initiative caused a sensation in the real estate market, and all the houses were sold out in less than a month.
This point was not even thought of by Chen Wei himself. The first reason for buyers to buy a house is the advertising slogan, to live comfortably, to live at ease.
Each unit, the company has a special project manager responsible for the site, any decoration not in accordance with the requirements of the drawings, must be reworked immediately, many people are in the decoration site after the wiring diagram before deciding to buy. After all, concealed works are not visible.
The decoration of 3,001 square meters, for many families, can be regarded as hardcover, because it is a group purchase price, the price has an advantage, and the quality has been improved. It's better than saying that it is 3,000 fine decorations, but the actual materials are less than 1,000!
Everyone is not a fool, and when they take out real money, they just want to live in a good house.
Chen Wei's decoration has a list of materials and a transparent price, and many people feel that they spend so much money after buying a house, and they may not be able to decorate it so well, and they are selective, more than a dozen decoration drawings can be selected at will, and you can see the model house.
What surprised Chen Wei the most was that more than a dozen model houses were also snatched up.
Chen Wei's real estate company became an instant hit, and some people even didn't buy a house, and they came over to ask when Chen Wei's company would open in the next phase.
Chen Wei knows that many developers now, more than 1,000 houses, are released in four phases, with more than 300 sets in one phase, and then let everyone subscribe, if the number of subscribers reaches about 1,000, then the market will be opened, resulting in a situation of robbery.
Chen Wei is different, all the listings are released at one time, he does not subscribe to the fund, and he does not cover the market, he believes that his real estate can be sold.
This success, in Chen Wei's view, is that he himself considers the problem from the perspective of a consumer, it can be said that this kind of thinking, in the hearts of many developers, is disdainful, and is not charity, shouldn't it be profitable?
Chen Wei feels that it is the idea of putting the cart before the horse, selling the house to make money, and making a lot of money in decoration, all of which are paid by consumers, and consumers are not fools. This kind of practice of drinking water to quench thirst, Chen Wei will never follow it.
Although he is a newcomer in the real estate industry, he may be able to make a lot of money according to other people's practices, and the house may sell well, but Chen Wei will not do this kind of thing of smashing signboards.
Everyone was very happy, but Liu Weina shook her head, she calculated another account, if she followed the conventional sales method, the company might make more. Moreover, there are many real estate developers who have shown strong dissatisfaction with Yunzhao Real Estate, and in their opinion, Yunzhao Real Estate is breaking the rules of the industry.
Liu Weina has to face such accusations every day, and she is already a little exhausted.
Fortunately, all the houses have been sold, and now it's time to put the finishing touches on it.
I don't know why, Liu Weina's heart is always unsteady.
Maybe everything went too smoothly, that's why Liu Weina felt this way.
In the past few years, whether it was working for someone or starting a business with Chen Wei, everything was not smooth sailing for me, even if there were no major problems, there were always small setbacks.
And this time, from the beginning of the bidding for unfinished buildings, to now, it has been unimaginably smooth.
In the entire company, I am afraid that only Liu Weina still maintains this kind of sober mind, and almost everyone is carried away by the victory.
Internet celebrity real estate, the best real estate, the most livable real estate, all kinds of names one after another, let everyone be complacent.
Liu Weina will always remember such a advice, the higher you climb, the heavier you fall, this is the advice given to her by her predecessor when she just graduated from college and joined the job for the first time.
Now, she wants to say the same thing to Chen Wei.
Liu Weina pulled Chen Wei aside and said to Chen Wei: "The more this time, the more we need to be calm. ”
"Sister Na, what do you mean?"
"I had a strong premonition that something might happen. ”
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