Su Yang nodded and continued the topic of work: "What do you two think about the domestic game environment?"

Wei Yongqiang pondered it and took the lead in saying: "I have been engaged in the management industry of enterprises for nearly 20 years, and I once served a game company, and I have done some research on the game industry. ”

"Games were the cheapest to develop in the early days, when a small development team of programmers and artists could sell hundreds of thousands of copies. ”

"And many of these games took months or even less than a month to make, so developers at that time could release a few or even dozens of titles a year and make a huge profit. ”

After a pause, Wei Yongqiang continued: "However, with the advancement of technology, fierce market competition, and the increase in computing and graphics processing power, there are inevitably many types of games in the market. ”

"The hottest game at the moment is the real-time strategy game, the representative of which is the American Tyrannosaur company's "World War". ”

Four years after its release, the game sold 120 million copies worldwide and brought in $1.2 billion in revenue for the company. ”

At this point, the essence in Wei Yongqiang's eyes flashed, and it can be seen that he has great respect for this game called "World War" of the Tyon Company.

After all, this is a game that has been popular since its inception, has been popular for four years, and has brought an average of more than $300 million in revenue to the Baron company every year.

In addition to the cost of development, publicity, and maintenance, the company is bound to make a lot of money.

And it is worth mentioning that piracy in this world is much less than in Su Yang's previous life, especially in China, most game users have a certain sense of genuineness, although piracy still exists, it cannot be eliminated, but it is not as rampant as in the previous life.

Otherwise, the game "World War", according to the pattern of the previous life, let alone sell 120 million copies in four years, even if it is estimated that it will not sell so many in forty years, and 50 million copies in four years is enough to blow for a lifetime.

Han Qidong took Wei Yongqiang's words and said: "Mr. Wei is right, the hottest game at the moment is indeed "World War", but at present, the game industry is full of flowers, and there are many other excellent games under "World War". ”

"I read a report some time ago that the total revenue of the world game industry last year reached 120 billion RMB, of which hardware accounted for a quarter, which means that software games had 90 billion revenue. ”

"This is a huge number, and it also shows that the game cake is very big, and I think that with the progress of the times, it will get bigger and bigger in the future, and in the next three years, it has the potential to exceed 200 billion. ”

The annual income of 120 billion RMB is indeed a commendable figure for the game industry in this world.

However, looking at it from Su Yang's eyes, it is pitiful.

He vaguely remembered that in his previous life, last year, the share of the entire Chinese game industry exceeded 200 billion, while the share of the world game industry reached more than 700 billion.

Whether this counts hardware income or not, Su Yang doesn't know, but even if it does, the gap between the two worlds in the same era is six or seven times, and it can't be compared at all.

Of course, in the previous life, the revenue of the game industry, except for excellent games such as LOL, DNF, CF, PlayerUnknown's Battlegrounds, Overwatch, etc., in fact, more than half of the revenue of the game industry was concentrated on mobile platforms.

Games on mobile platforms refer to various mobile games on mobile phones.

In the previous life, because of life and work, many people were enthusiastic about mobile games that could be played anytime and anywhere, relaxing and killing boredom, and too lazy to play PC games.

In this world, because there is no smart touch phone, human-computer interaction has become relatively cumbersome, and the game design concept is backward, so there is no commendable excellent mobile game.

Su Yang didn't know if when he got his smartphone out in the future, would this phenomenon in the game industry change because of this?

The future will naturally be discussed later, and now we should look at the game development problem of Yuanyang Software Company.

The three of them discussed the game pattern of the current world, and finally came to a conclusion after Su Yang's induction.

"No matter what you think, I personally think that the current game industry has reached a bottleneck stage, whether it is real-time strategy games or action games, they are all old things from many years ago. ”

Su Yang said: "I have carefully checked the Internet in the past two days, and found that the newly launched games in the past year, whether they sell well or poorly, have one thing in common: imitation can even be said to be plagiarism, and there is nothing new at all. ”

Hearing Su Yang say this, Han Qidong smiled and said: "Boss, what you said is true, but now the big guys are doing this, if others don't do this, they will not be able to keep up with the trend, and in the end they can only slowly decline and go bankrupt." ”

In fact, when he was working at ET, before "Plants vs. Zombies" provided by Su Yang, Han Qidong and his subordinates were also engaged in game production without innovation.

Su Yang chuckled: "If you want to survive in the game industry, as Uncle Han just said, most people will choose to imitate, but this can only survive simply, and they will definitely be eliminated in the future." ”

“…… If you want to do something great and lead the trend of the times, you must break the existing pattern and concept and create something new. ”

Wei Yongqiang took over and said, "Boss, do you want to do some innovation?"

"That's right. Su Yang nodded, not denying that he also had this kind of thought.

Wei Yongqiang was stunned and said with a wry smile: "The truth is this, many game developers think so, but between theory and practice, after all, there is a huge gap." ”

If theory is the true meaning, then everyone in the world can become a saint and be a successful person.

But in fact, the successful ones are only a minority.

The corners of Su Yang's lips lifted slightly, and he didn't talk nonsense, took out two documents from a folder, and threw them to Wei Yongqiang and Han Qidong respectively.

"Whether you can innovate or not, you can't achieve it by playing tricks, you may think that I am talking to you and talking about heavenly books, right?"

Su Yang shook his head and smiled slightly: "No, I like to pursue hard work, take a good look at this document, and after reading it, I will talk about your thoughts." ”

The documents in the hands of the two were small books of more than ten pages printed out of A4 paper and bound.

"Counter-Strike?"

Looking at the four big characters on the cover of the document, Han Qidong was stunned, looked at Han Qidong, and then looked at Su Yang.

"Boss, is this the design book for the new game, or is it?"

Su Yang bowed his head and said in a flat tone: "It's just a part of it, Uncle Han, you can read it first, and then speak after reading it." ”

"Okay. Han Qidong's eyes flickered, and he lowered his head to turn the next page and take a closer look.

"3D shooter. Seeing these words on the first page, Han Qidong was taken aback, but he didn't show too much surprise, and after squinting his eyes, he continued to browse.

As time passed, page after page of documents were read, the look of surprise on Han Qidong's face became stronger and stronger.

The breathing became faster, and the eyes were wide open, as if they were willing to stick their eyeballs to the top of the paper to look at them.